new add-ons and key areas to watch
TRANSCRIPT
#epiday2014
VÄLKOMNA!
New Add-Ons and 5 Areas to Watch
Peter Yeung, Director of Business Development
#EPiDay2014
Benefits for Partners
Best of Breed
Speed to Market
Risk Reduction
Mutual Growth
Content / Analytics / Behaviors / Data
#EPiDay2014
Top 5 Add-On Categories
Search & Merchandizing
•Analytic & Data Driven Product and Contentpersonalization
•Advance Search
Analytics & Optimization
•Data-driven personalization
•More customers
•Keeping the onesthey have
PIM
•Multi-channel ProductData
•Enriched Data
•Behavioral Data
•Familiar with ERPs
•Marketplace Support
DAM
•Enhanced MediaManipulation
•System of Record
•Asset Workflow
•Controlled Multichannel Distribution
Integration
•Use one point to many systems
•Data synced through all systems
Marketing Automation
#EPiDay2014
Search and Merchandising
• Search – Higher conversion rates
• Effective navigation
• Predictive merchandising
• Catalog + Content
#EPiDay2014
Analytics / Optimization
Conversion Rate Optimization
Customer visualization
Conversion funnel analysis
A/B testing
#EPiDay2014
Product Information Management
(PIM)
• Time to market
• Single source of product data - online and print channels
• Enrichment workflows – content and photography
• Media management
#EPiDay2014
PIM Integration
COMMERCE CMS MOBILE MAIL
PIM
KIOSK
PRINTCATALOG
IN-STORE
CUSTOMERSERVICE
#EPiDay2014
Digital Asset Management (DAM)
Single media repository
Workflow and governance
Digital rights management
#EPiDay2014
Integration
Commerce is integration
Business systems - ERP, CRM
Multi-channel systems – EPOS, Loyalty
Marketing technology services
#EPiDay2014
One View
Affiliates Digital Channels Customer ServiceStores
Inventory Customers OrdersProductsContent
#EPiDay2014
Add-Ons Future
New Analytics and Optimization Add-Ons
70+ currently being evaluated
Product Augmentation - Integration Service
Want to hear from you!
#EPiDay2014
Search & Merchandizing
•Analytic & Data Driven Product and Contentpersonalization
•Advance Search
Analytics & Optimization
•Data-driven personalization
•More customers
•Keeping the onesthey have
PIM
•Multi-channel ProductData
•Enriched Data
•Behavioral Data
•Familiar with ERPs
•Marketplace Support
DAM
•Enhanced MediaManipulation
•System of Record
•Asset Workflow
•Controlled Multichannel Distribution
Integration
•Use one point to many systems
•Data synced through all systems
Q&A
Marketing Automation