networking purposefully
Post on 20-Sep-2014
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DESCRIPTION
These slides walk you through: * How to identify people you should be meeting * How to build reciprocity into every encounter * How to maintain and nurture an established networkTRANSCRIPT
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How To Network Purposefully
Everything You Need to Create a Winning Strategy
Learn:
How to identify people you should be meeting
How to build reciprocity into every encounter
How to maintain and nurture an established network
Networking Purposefully
1 2 3 4 5
Keith Ferrazzi’s 10 Key Points
from “Never Eat Alone”
6 7 8 9 10
Casual/Event
Purpose
• Make contact• Find something in
common• Lay groundwork for
future meeting
You Request a Meeting
Purpose
• Build a closer relationship
• Tap into their knowledge/expertise
• Perhaps share some of your expertise
Pursuing a Job
Purpose
• Establish trust/familiarity
• Share some of your skills/expertise
3 Types of Networking
Volunteering Professional Groups Industry Conferences Online Forums
Where?
But before you go….
Have A Plan
How do you answer this?
Read local newspapers Read industry newsletter
(SmartBrief) Read trade publications Create Google Alerts
based on keywords Ask people you know
who they think you should meet/know
Names of people who work at target companies
Whom do I want to meet?
Where have they worked?
Where did they go to
school?
What organizations do
they support?
Do they blog or are they
on social media?
Have they been published?
How do you answer this?
See what groups they belong to• Google their
name• Investigate on
LinkedInAsk colleagues,
friends and family for an introduction
What's the best way to meet
them?
How do you answer this?
What are you interested in learning from them
What information do they know
Begin a relationship “Top of mind”
awareness of your talents
The problems you’ve solved
What do I want to convey?
How do you answer this?
What do you have in common?
What do you want to be known for?
What are you most proud of?
What are the types of problems you’ve solved?
You are not your past employer!
What's the best way to
introduce myself?
• What did you think of the speaker?• What part of the talk really
resonated with you?• What prompted you to come here
today?• Have you been to one of these
before?• What’s been the best session for
you? • Who have you enjoyed the meeting
so far?• What session are you most looking
forward to?
• What do you have planned for the weekend?
• How’s your week going? • How’s business?• Have you seen any movies recently?• Have you got any plans to get away?• What type of music do you like
listening to?• What led you to set up your own
business/be an accountant etc?• What’s the best part of your job?
Conversation Starters
How do you answer this?
What do you think the company will look like 5 years from now?
What trends do you see in the future that will affect your organization and industry?
What is the greatest demand for your services or product?
How do you differ from your competition?
If this company was known for 3 things as a workplace, what do you think those 3 would be?
What are the qualities of people who perform best in this business?
How do you think most of the employees would describe this workplace?
What questions will I ask?
Always Use the Back Door
Find company insiders through friends and family.– Facebook– Twitter– Google+
Who enters through the back
door?
Connect
EmailLinkedInFacebookTwitterGoogle+
Reach Out Via Social Networks
Buy them coffee Send them an interesting article Introduce them to someone you know Offer to teach them something or share what you
know Lend or give them a book Look for opportunities to promote them or their
company Repeat
How To Show Appreciation
Be an “information seeker” What is your purpose for meeting this person?
What information do you want? And how can you help them?
Networking may not be immediately gratifying You are in this for the long haul Give generously More is not always better
Take Aways
Identify 5 people you would like to meet over the next month
Attend one professional association meeting Practice asking new types of questions at your
next meeting to find something in common Listen for opportunities to, offer help, share
information, or introduce them to someone Identify 5 people you will show your
appreciation for next week
Your Next Steps
Resources
• KeithFerrazzi.com• Liz Lynch: www.networkingexcellence.com• Heather Townsend’s Joined Up Networking
http://joinedupnetworking.com/