networked commerce_catalysts for change zone of future innovtion
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© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundationwww.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, [email protected]
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
14 | Networked Commerce
2
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Popularized in China, tuángòu, or group
buying, has become a global phenomenon.
In this era of the group or the crowd, both
youth who are seeking an alternative culture
and cost-conscious families alike will continue
to turn the power of collective action to their
financial advantage. Collective group buying of
goods will eventually evolve, as large groups
begin to sell their value to corporations and the
government.
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14 | Networked Commerce | Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Players pondered the potential of building Groupon-type apps for bulk
selling and buying in order to bring the global market to rural farmers. Some took
the idea even further—what would happen if we could provide a platform for group
selling of indigenous knowledge or personal data on a community level?
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14 | Networked Commerce | From the Players
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap*
Singapore**
14 | Networked Commerce | Micro-forecasts from the Game
*Cards have been lightly edited for readability.**Player location was self selected.
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6
Create a charity sector groupon to enable group purchasing of goods and services by community groups
England
14 | Networked Commerce | Micro-forecasts from the Game
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap
Singapore
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7
Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint.
China
14 | Networked Commerce | Micro-forecasts from the Game
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap
Singapore
Create a charity sector groupon to enable group purchasing of goods and services by community groups
England
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8
Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co-op and be given credits
Taiwan
14 | Networked Commerce | Micro-forecasts from the Game
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap
Singapore
Create a charity sector groupon to enable group purchasing of goods and services by community groups
England
Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint.
China
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9
Develop the usage of microfinance as a collective instead of individual, thus strengthening local bonds and traditional economies.
Peru
14 | Networked Commerce | Micro-forecasts from the Game
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap
Singapore
Create a charity sector groupon to enable group purchasing of goods and services by community groups
England
Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co-op and be given credits
Taiwan
Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint.
China
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10
14 | Networked Commerce | Micro-forecasts from the Game
Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap
Singapore
Create a charity sector groupon to enable group purchasing of goods and services by community groups
England
Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co-op and be given credits
Taiwan
Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint.
China
Develop the usage of microfinance as a collective instead of individual, thus strengthening local bonds and traditional economies.
Peru
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Signals from the Present
11
14 | Networked Commerce
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 12
Fondeadora is México’s version of Kickstarter, offering a crowdfunding platform for local projects.
M-Farm
M-Farm is a Kenyan platform that allows rural smallholders to enjoy the benefits of collective crop selling and collective input buying.
14 | Networked Commerce | Signals from the Present
Fondeadora
Image Source: www.mfarm.co.ke
Image Source: www.fondeadora.mx
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundationwww.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, [email protected]