创营全程

线网运营

乘客的安心，我们始终放在首位智慧车站、多元化购票方式，我们孜孜创新，只为守护每一份安心。

NETWORK OPERATION

INNOVATIVE OPERATION

PASSENGER REASSURANCE HAS ALWAYS BEEN PUT FIRST

With smart stations and diversified ticket purchase channels, we innovate for passenger reassurance.

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SERVICE DELIVERY

客运表现

2016 年，线 网 总客 运 量 达 到 25.7 亿，较 上 一 年上 升

6.71%，地铁出行量占广州市全市公共交通出行总量 44%。

其中，单日最高客运量 897.3 万人次，客流强度达 2.6 万乘

次 / 公里 . 日，居国内轨道交通首位。

广州地铁持续优化运输组织，积极改进服务手段，打造市

民满意的地铁。全年 5 次压缩高峰行车间隔，线网高峰运力提

高 4%。一号线采取不均衡运输，在上线列车数量保持不变的

情况下运力提升 4.8%；四号线首度实施“大小交路 + 不均衡”

运输组织，重合段运力提升 11%；三号线最小行车间隔首次被

压缩到 1 分 58 秒，有效缓解高峰拥堵。延长二号线广州南站、

三号线机场南站尾班车服务时间，为深夜乘坐高铁、飞机抵达

的旅客提供交通便利。

In 2016, the total passenger boarding reached 2.57 billion, rising 6.71%

over the previous year. Metro trips accounted for 44% among all the public

transport trips in the city. The highest daily passenger boarding amounted to

8.973 million person-times and passenger flow intensity 26 thousand rides-

times/km per day, ranking first place in the Chinese rail transit system.

Continuously optimizing the transportation organization, GMG has been

actively improving service measures to build metro service satisfaction. In

2016, the interval between trains in peak time was cut five times, improving

the network transport capacity in peak time by 4%. Through unbalanced

transport, Line 1 increased its transport capacity by 4.8% with the same

trains; first adopting the “long and short route + unbalanced” transport

model, Line 4 increased its carrying capacity by 11% in overlapping sections;

the minimum interval between trains of Line 3 was first reduced to 1 minutes

and 58 seconds, effectively mitigating congestion during peak hours. The last

train timings of Guangzhou South Railway Station of Line 2 and Airport South

Station of Line 3 were extended to facilitate passengers taking high-speed

trains and arriving at the airport late at night.

Ten Thousand

Total passenger boarding in 2016

2016 年线网日均客运量

702 万人次

Ten Thousand

Highest Daily Passenger Boarding

单日最高客运量

897.3 万人次

Thousand Ride-times/km per day

Passenger Flow Intensity

客流强度达

2.6 万乘次 / 公里·日

体育西路站客流疏导Passenger Flow Control at Tiyuxi Station

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随着广州地铁线网持续发展，客流量持续增长，乘客出

行需求与线路运能间矛盾日益凸显，车站客运组织压力日趋

严峻。优化 169 个重点车站客运组织预案，为保障乘客出行

安全，常态化客控限流站点从 26 个增加至 33 个，提升

乘 客候乘车效率。对比历史同期客流规律，动态调整线网

超大客流组织预案，提前组织编制五一、国庆、元旦等节前

超大客流组织预案并监督执行，顺利保障了线网客运组织

安全有序。

在实现运力提升的同时，行车质量在行业内进一步扩大

领先优势，2016 年度列车开行公里与 5 分钟以上延误件数

的比值达到 570 万车公里 / 件，近 4 年最高。根据世界地铁

协会（CoMET）2016 年公布的数据，全球 32 家大型地铁

同行 KPI 业绩表现中，广州地铁的运营车站犯罪事件发生

率最低，且连续 3 年排名第一，运营服务可靠度排名第一，

运能利用度排名第三。

With the continuous development of Guangzhou’s metro network, the

passenger flow has been increasing persistently, resulting in increasingly

prominent conflict between passenger transport demand and line carrying

capacity and severer pressure in passenger transport organization. The

passenger transport organization plan on 169 key stations was optimized.

To ensure passenger transport safety, regular passenger control stations

have been increased from 26 to 33, enhancing waiting and ride efficiency.

In comparison with passenger flow patterns over the same period in

previous years, the excessive passenger flow organization plans were

dynamically adjusted. The excessive passenger flow organization plans

before May 1, National Day Holiday and New Year’s Day were worked out

in advance, and executed under supervision to ensure safe and orderly

passenger transport organization.

In addition to the capacity improvement, the train driving quality has

been further improved. The mean distance between delay to train service

of five miles or above reached a record high of 5.7 million/car km in 4

years. According to the statistics released by CoMET in 2016, Guangzhou

Metro had the lowest station crime rate for 3 consecutive years and

ranked first place in operation service reliability and third place in carrying

capacity utilization rate among 32 major metro companies as shown in the

KPI report.

线路Lines

2016 年日均客运Average Daily Passenger Boarding in 2016

较 2015 年增长Increase Percentage than that of 2015

2016 年各线路日均客运量增长Average Daily Passenger Boarding Increase of All Lines in 2016

一号线 Line 1 106.24 -3.3%

二号线 Line 2 -0.8%127.95

三号线 Line 3 6.6%105.94

三北线 Northward Extension of Line 3 18.6%67.11

四号线 Line 4 6.5%32.02

五号线 Line 5 6.8%105.21

六号线 Line 6 10.4%67.57

七号线 Line 7 0.14

八号线 Line 8 11.6%61.77

广佛线 Guangfo Line 49.4%23.87

APM 线 APM Line 11.1%3.89

车站犯罪事件发生率最低

且连续3年运营服务可靠度 运能利用度

第一排名

第一排名

第三排名

Metro Stations Operated by GMGHaving the Lowest Station Crime Rate for 3 Consecutive Years

Ranking First Place inOperation Service Reliability

Ranking Third Place in Carrying CapacityUtilization Rate

单位：万人次Unit: Ten Thousand

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2016 年客运量排名前十的车站Top Ten Passenger Boarding Stations in 2016

Notes: The check-in passenger flow at the transfer stations is a sum of check-in passenger flow of all lines at this station.

排名Rank

车站Station

客流Passenger Flow

备注：换乘站的进闸客流为该站所有线路进站客流合计

49.08体育西路Tiyuxi

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36.12公园前Gongyuanqian

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34.14珠江新城Zhujiang New Town

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29.54昌岗Changgang

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29.14客村Kecun

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25.63广州火车站Guangzhou Railway Station

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20.04嘉禾望岗Jiahewanggang

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18.16杨箕Yangji

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18.13海珠广场Haizhu Square

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17.74车陂南Chebeinan

10

Lines

Year

2015 年与 2016 年部分线路工作日高峰期行车间隔对比表

线路

年份

Interval Comparison Between Trains During Peak Time in 2015 and 2016

2015 年

2016 年

间隔变化Interval Changes

一号线

Line 1

176

168

-8

三号线

Line 3

128

118

-10

三北线Northward Exten-sion of Line 3

248

236

-12

四号线

Line 4

212

191

-21

五号线

Line 5

140

132

-8

广佛线

Guangfo Line

300

285

-15

六号线

Line 6

188

183

-5

单位：万人次Unit: Ten Thousand

单位：秒Unit: Second

八号线

Lines 8

223

222

-1

SAFETY GUARANTEE

安全保障

广州地铁在安全形势总体有序、可控的基础上，针对内

外部环境新形势下衍生的新问题，不断创新管理手段，提高

运营管理前瞻性及预见性。根据受损风险高低，首次对地铁

隧道分级实施安全巡查模式；在高架线路试点启用无人机

巡查，加强外部环境安全风险管控。全面检查既有运营线路

的主变电站、车辆段及正线围蔽情况，整改加固安防薄弱部

位，降低侵限风险。以客车司机、OCC 调度岗位为试点，首

次推行关键岗位记分制，建立评价标准，加强作业过程监督

管理。持续做好设备设施检修，设备质量稳步提升，全年线

网故障总数同比下降 9.5%，设备故障率和故障影响程度为

近 5 年来最低，乘客界面设备（售检票、电扶梯、屏蔽门）可

靠度达 99.8% 以上。

利用现代化信息手段，逐步建立统一指挥、信息共享、

协调动作的运营管理指挥体系。应急事件报送采用“一张

图、一句话”的形式，提高报送效率；利用直播平台获取现

场实时情况，结合城市客流热力图，及时掌握车站及周边客

流分布和变化，提高应急指挥决策准确性；强化人员应急处

理能力，全年共开展各类 应急演练 2,489 次。针对极端

恶劣天气，完善线网环境参数地图，细化 28 项设备防潮安

全保障措施。针对暴雨洪涝问题，对市政道路积水黑点周边

76 个车站共 204 个出入口加装挡水板，有效控制安全风险；

尤其在强台风登陆期间，调集 11 支专业抢险队伍、2,000

余人次值守，实现全方位保障。

Based on a generally orderly and controllable safety environment,

GMG made continuous innovations in its management measures in

response to new issues arising from the new internal and external

environment, so as to enhance the foreseeabi l i t y in operat ions

management. On the basis of r isk of damage, metro tunnels were

classified into two grades for the first time, and graded safety patrol

models were formulated and implemented. UAV patrol was put into trial

use in elevated lines to strengthen risk control in the external environment

of metro stations. Comprehensive checks were conducted on the master

substations, depots and main track enclosures of lines in operation. Key

areas of weak safety protection were reinforced and corrected, reducing

the risk of clearance intrusion. The key position grading system was first

put into practice based on train drivers and OCC schedulers. Indicators

were identif ied to strengthen supervision of operation processes.

Equipment and facility maintenance had been continuously ensured

and the equipment quality was steadily enhanced. The network failures

throughout 2016 were reduced by 9.5% year on year; the equipment

failure rate and failure incidence was at a record low in the past 5 years;

the passenger interface equipment (AFC terminal devices, elevators and

escalators, platform screen doors) had a reliability rate over 99.8%.

With modern information technology, Guangzhou Metro has gradually

established an operations management command system of uniform

command, information sharing and coordinated action. Emergencies

were reported based on “one picture and one sentence” to enhance

information report efficiency. Live streaming platforms were used to

obtain real-time site conditions. Together with city passenger f low

thermodynamic diagram, the passenger flow distribution and changes in

and around the stations were promptly shown to enhance the decision-

making accuracy of emergency command. In 2016, we launched 2,489

emergency drills, enhancing the emergency response capacity of our

personnel. In response to extreme weather, the network environmental

parameter map was improved and 28 equipment moistureproof safety

precaution measures refined. In respect of flood prevention, safety risks

were effectively controlled by installing water fenders for 204 entrances

and exits in 76 stations. As typhoons hit Guangzhou, 11 specialized

rescue teams totaling 2000 person-times were dispatched to be on duty to

provide all-round protection.

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对设备进行精检细修Meticulous Equipment Inspection and Repair

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2016 年，广州地铁持续开展常态化安检，在线网 175 个车

站 525 个出入口通道设置安检点，安检人员达 3,844 名。全年

启动 7 次一级安保应急响应，历时 57 天，投入安检力量共 4 万

多人次。期间，全线车站设置二道安全防线，按照包线、包片、包

站的分级包干原则，启动 24 小时值班制度，通过安排驾驶室

添乘、成立应急机动队及巡逻队等方式，有效保障公共安全。

In 2016, regular security checks were unfolded. Check points were set

up in 525 entrances and exits at all 175 stations, and 3,844 security staff

members were assigned. Within the year, a total of 7 times of level 1 security

response were launched in 57 days, and 40,000 person-times of security

forces were engaged. two security defense lines were set in all stations;

personnel at all levels were assigned to take charge of respective line, area

and station, and the 24-h duty system was implemented; personnel not on

duty were assigned to the train cabs; emergency mobile squads and patrol

squads were established to effectively guarantee public safety.

投入安检力量

4Security Forces Investment

Ten Thousand万人次

强化安检，保障乘客安全Reinforced Security Checks for Passenger Safety

设置安检点

525Security Checkpoints

Checkpoints个 PASSENGER SERVICE

乘客服务

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地铁站厅增设母婴室A Nursery Room Set up in the Metro Station

2016 年，广州地铁立足乘客，多项服务举措改善听觉、

视觉、触觉全方位感官体验，实现“线上”、“线下”服务双提升。

线上，积极推进“互联网 +”服务，实现多元支付以及 WIFI 网

络全覆盖；手机客户端上线客流实况查询系统，可随时了解客

流拥堵情况，便于公众合理选择出行线路。线下，持续提升智

能化服务措施，进驻自助售卡充值机，提供地铁日票购买、羊

城通充值等自助服务；安装电子导引，动态发布运营信息，使

乘客乘坐地铁更加省时、省事、省心；推行数字编码，对全线

网站名、站台、屏蔽门设置数字编码，丰富原有导向形式，方

便老人、儿童、外国乘客等特殊群体的快速和简单识别，为乘

客提供精准定位；率先在广州南站增设母婴室，为妈妈乘客

提供更加温馨舒适的乘车环境；改造边门及求助按钮，实现

双向语音通话，提高乘客需求处理响应效率；同时，为匹配新

出行模式，在七号线一期车站外增设“共享单车和社会单车”

停放点，将服务延伸至站外，解决市民最后一公里交通问题。

广州地铁以乘客满意为导向，以“请进来、走出去”为目

标，通过“地铁下午茶”、“寻找文明乘客”及“站长接待日”

等乘客交流活动，有效地传递地铁资讯，擦亮了地铁与乘客

沟通互动的特色品牌。2016 年共开展各类乘客交流活动共

1,986 站次 , 共收集乘客意见 500 余条。在“雷锋日”、“母

Putting passengers first, Guangzhou Metro adopted multiple service

measures in 2016 to improve the auditory, visual and tactual experience

of passengers and enhance the online and offline service quality. In

respect of online service, Guangzhou Metro actively advanced Internet+

service by offering diversified payment models and Wi-Fi service in all

trains; the mobile real-time passenger flow query system was launched

to allow people to learn about the passenger flow information and select

the best route. In terms of offline service, smart service measures were

continuously improved; self-service card vending and advance payment

devices were installed, so that passengers could buy metro day passes

and make advance payments in their Yang Cheng Tong cards; electronic

navigation system was installed to send passengers operating information

real-time for a more time-saving, convenient and worry-free experience;

digital coding for stations, platforms and PSDs was fully rolled out to

enrich the original guidance system, and help the seniors, children,

foreigners and other special groups quickly and easily identify the codes

and further guide the passengers accurately; a nursery room was set up

in Guangzhou South Railway Station for the convenience of mothers; side

doors and help buttons were updated to realize two-way communication

and enhance the demand response efficiency of passengers. Moreover,

a parking area for shared bicycles and personal bicycles was designed

outside of the stations of Phase I of Line 7 to resolve passengers’last mile

transport problem.

To realize the goal of “bringing in and going out,” passenger

satisfaction oriented Guangzhou Metro, through Metro Afternoon Tea,

Longing for Civilized Passengers, Station Head Reception Day and

other activities, delivered metro information effectively and enhanced

brand awareness characterized by interaction between the metro and

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开展各类乘客交流活动

1,986Various Passenger Interactive Activities

Station-times站次

收集乘客意见

500Suggestions Collected from Passengers

Suggestions条

工作人员爱心帮助有需要的乘客Guangzhou Metro Employees Helping Passengers in Need

passengers. In 2016, a total of 1986 interactive activities were held and

500 passenger suggestions collected. Themed service activities on Lei

Feng’s Day, Mother’s Day and Children’s Day and during New Semester

Season, Senior High School Entrance Examination Period and College

Entrance Examination Period were conducted to show the humanistic care of

Guangzhou Metro.

In 2016, GMG reported 2,936 acts of kindness, including 87 media reports

(4 CCTV reports). To further carry forward the spirit of Guangzhou South

Railway Station helping a passenger deliver a baby and encourage more

passengers to care about the passengers sitting next to them, the kindest

passenger selection mechanism was established and 9 kindest passengers

were rated in 2016.

In 2016, GMG received 250 suggestions from service supervisors, 205 of

which were adopted with an adoption rate of 82%. These adopted suggestions

provided a frame of reference for further improvement of operational service.

According to the monitoring results provided by a third-party research

company, the passenger satisfaction towards Guangzhou Metro in 2016

remained 8.42 in a 10-point system.

亲节”、“儿童节”、“开学季”、中考高考期间开展有专题服务

活动，体现广州地铁人性关怀。

广州地铁 2016 全年好人好事共 2,936 件，其中媒体报道

87 件，受到中央电视报道 4 件，为弘扬广州南站热心乘客协

助孕妇产子精神，鼓励更多乘客关爱周边陌生乘客，建立最

美乘客评选机制，全年共评选出 9 名最美乘客。

广州地铁全年共接收服务督导员意见及建议 250 条，采

纳 205 条，采纳率达 82%，为运营服务的进一步提升提供

参 考。根 据第三 方调研 公司监测结果，2016 年广州地铁

乘客满意度保持在 8.42 分的优秀水平。

FARE DISCOUNTS

票价优惠

2016 年，根据广州市公交地铁票价优惠政策，广州地

铁累计向社会提供 13.5 亿的票价优惠，广佛线优惠 0.52

万元，包括普通羊城通票优惠、老年人优惠、学生优惠、残疾

人优惠等，优惠总金额较 2015 年上升 9%。

In 2015, according to the bus and metro fare discounts policies of

Guangzhou, GMG offered fare discounts equivalent of 1.35 billion yuan for

passengers, including 0.0052 million yuan for passengers of Guangfo Line.

Composed of ordinary Yang Cheng Tong discount, senior citizen discount,

student discount, disabled discount, the total amount of discounts rose by

9% than that of 2015.

注：不含广佛线

2016 年各类票价优惠及人次统计

优惠类型Discount Type

学生票优惠Student Discount

老年人优惠Senior Citizen Discount

残疾人优惠Disabled Discount

其他Others

合计Total

普通市民优惠Ordinary Citizen Discount

优惠人次（万人次）Passenger-time(Ten Thousand)

优惠金额（万元）Amount of Discounts(Ten Thousand)

Fare Discounts in 2016

101,999.00 99,796.00

7,608.00 9,614.26

7,872.00 23,522.38

418.00 1,296.03

175.00 790.08

118,072.00 135,018.74

Note: Guangfo Line is not included.

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SMART METRO

智慧地铁

广州地铁全面构建多元化支付体系，围绕乘客需求提出具

有前瞻性的目标，借助先进的科技优势，采取终端升级、后台

升级、渠道升级，形成集“多元支付手段 + 多元购票渠道 + 多

元票种选择”于一体的乘车支付系统，实现“互联网 +”与城市

公共交通出行的深度融合。

目前，地铁线网 158 个车站已布设 344 台云购票机；携手

银联和多家金融机构，在 8 月 APM 线移动支付、金融 IC 卡付

费过闸，成为全国首条支持银联闪付、云闪付和二维码等多种

支付方式的地铁线路；12 月实现全线网各站 2 进 2 出闸机金

融 IC 卡过闸功能。同时，设置“智能自助售卡充值一体机”共

108 台，实现羊城通充值和羊城通、日票自助购买。

全国首创自主开发多元化支付系统，通过广州地铁手机

APP 可实现线上购票、线下取票的便捷服务；创新建立手机

支付虚拟电子票卡，实现乘客直接使用手机进、出站刷卡。进

一步拓展多元支付应用，进驻自助售卡充值设备，提供日票、羊

城通自助购票以及羊城通自助充值服务；在广州南站增设自助

客服中心、TVM 扫码支付试点；全面推动票务智慧车站的建设，

开展移动 BOM、客服中心非现金收款、宽通道闸机、乘客自助

过街闸机以及电子发票等新型票务服务的可行性研究，加快移

动支付在地铁出行环境的应用，为乘客提供更快捷、便利地出

行体验。

Committed to building a diversif ied payment system, GMG aimed

to realize prospective goals based on passenger demands. Advanced

technologies were adopted for terminal, backend and channel upgrade, and

a fare payment system integrating diversified payment models, diversified

ticket purchase channels and diversified ticket type selection was established.

Internet+ was fully integrated into the urban public transport system.

By far, 344 cloud-based ticket machines have been installed in 158

metro stations. Working with UnionPay and other financial institutions, GMG

offered mobile payment and financial IC card payment check-in service in

APM Line in August, making it China’s first metro line supporting UnionPay

Quick Payment, Could-based Quick Payment and QR Code Payment. In

December, all metro stations of GMG supported financial IC card payment in

2-in and 2-out gate machines. Meanwhile 108 Smart Self-service Vending

and Advance Payment Machines were installed to allow passengers to make

Yang Cheng Tong advance payment, and purchase Yang Cheng Tong and

day passes by themselves.

China’s pioneering proprietary diversified payment system allowed the

passengers to buy tickets online and fetch tickets offline via the Guangzhou

Metro Mobile APP; The innovative mobile payment virtual E-ticket and E-card

enabled the passengers to enter and exit the gate machines via a cell phone.

Diversified payment application was further expanded and self-service

vending and advance payment devices were installed to realize day pass

and Yang Cheng Tong self-service purchase, and Yang Cheng Tong self-

service advance payment. Self-service Customer Center and TVM Code

Scanning experimental points were increased in Guangzhou South Railway

Station. Efforts were made to comprehensively advance Ticket Smart Station

development. Feasibility researches on mobile BOM, non-cash payment

collection of Customer Center, wide gate machines, self-service passenger

gate machines and E-invoice were conducted to accelerate the application of

mobile payment in metro transit and provide passengers with more convenient

and better transport experience.

Innovative Diversified Payment Models to for Convenience of Travelling

创新多元化支付，方便乘客出行

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六号线二期Phase II of Line 6

广佛线二期Phase II of Guangfo line

七号线Line 7

NEW LINE OPENING

新线开通

继 2013 年 12 月 28 日一期（浔峰岗 - 长湴段）开通运

营后，六号线二期于 2016 年 12 月 28 日正式开通运营（其

中植物园站、柯木塱站暂未开通），至此，六号线全长将达

41 公里，贯穿广州白云区、荔湾区、越秀区、天河区、黄埔区

等多个城区，7 座车站分别与现有的一、二、三、五号线换乘，

萝岗市民可以通过六号线方便地进入各个中心城区，极大地

增强了萝岗与市中心的紧密联系。

Phase I of Line 6 (Xunfenggang-Changban Section) was opened on

December 28, 2013 and Phase II of Line 6 put into operation on December

28, 2016 (Zhiwuyuan Station and Kemulang Station not opened yet).

Stretching for 41 km, Line 6 runs across Baiyun District, Liwan District,

Yuexiu District, Tianhe District and Huangpu District. Seven stations were

respectively interchangeable with Line 1, 2, 3 and 5. Through Line 6 which

brings Luogang District much closer to downtown Guangzhou, people in

Luogang District now can conveniently go to the central urban areas of

Guangzhou.

2016 年 12 月 28 日开通运营的七号线（广州南站 - 大

学城南站段），是首条完全位于番禺的新线，它的开通，使行

经番禺的二、三、四号线全部串联起来，在大大增加了番禺

区地铁密度的同时，进一步补强了番禺区地铁线网的通达性。

作为国内首条跨 越两个城市的城际 地铁，广佛线继

2010 年 11 月 3 日首通段（魁奇路 - 西朗段）、2015 年 12

月 28 日后通段（西朗 - 燕岗段）开通运营后，广佛线二期于

2016 年 12 月 28 日正式开通运营，至此，广佛线也在真正

意义上实现了将广州海珠区、荔湾区与佛山南海区、禅城区、

顺德区五区串联。

Also opened on December 28, 2016, Line 7 (Guangzhou South

Railway Station-Higher Education Mega Center South) is a new line

located in Panyu District. Connecting Line 2, 3 and 4 running across Panyu

District, Line 7 has extended the length and increased the accessibility of

the metro network of Panyu District.

As the first intercity metro line in China, Guangfo Line was officially put

into operation after the first section Kuiqi Lu-Xilang went into operation on

November 3, 2010 and Xilang-Yangang Section put into use on December

28, 2015. With the operation of Phase II on December 28 this year,

Guangfo Metro will realize the connection of five Districts in a real sense,

namely, Haizhu District and Liwan District of Guangzhou, Nanhai District,

Chancheng District and Shunde District of Foshan.

Phase II of Line 6 Opened

六号线二期开通

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AFFILIATED RESOURCES

资源经营

2016 年，资源业务实现经营收入 56,645 万元。其中，广

告业务收入 32,186 万元，通信业务收入 10,605 万元，商业业

务收入 13,071 万元，文化产品业务收入 413 万元，资讯业务

收入 86 万元，PIDS 业务收入 284 万元。

In 2016, the affiliated resources generated the operating revenue of

566.45 million yuan, including 321.86 million yuan from advertising business,

106.05 million yuan from telecommunications business, 130.71 million yuan

from commercial business, 4.13 million yuan from cultural products business,

0.86 million yuan from information business and 2.84 million yuan from PIDS

business.

2016 年，广告业务经营模式创新转型，广州地铁德高广

告有限公司、广州地铁传媒有限公司相继于 6 月 1 日、10 月 1

日正式运作，实现了行业内广告项目公司首年经营即实现盈利

的创举。

In 2016, innovation and transformation was made in the business model

of advertising. Guangzhou Metro Degao Advertising Co., Ltd. (Section A) and

Guangzhou Metro Media Co., Ltd. (Section B) were put into operation on June

1 and October 1 respectively. Profit was made in the first year of business

operation.

广州地铁全线网 WIFI 信号于 12 月 28 日对乘客开放。

WLAN 系统的投入使用，为乘客出行提供了快捷、顺畅的移动

互联接入服务，践行了广州地铁“知心贴心”的服务理念。

Starting from December 28, 2016, GMG has launched WIFI connection

service in the whole network free of charge. As part of Guangzhou Metro’s

thoughtful service, The WLAN system provided passengers with convenient

and smooth mobile Internet connection.

广告业务Advertising Business

资讯业务Information Business

资源业务实现经营收入

5.66Operating Revenue from Affiliated Resources

RMB Hundred Million亿元RMB

Innovative Media Release of Metro Stations

地铁站厅创新媒体发布

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We explored, introduced and improved commercial easy life stores for

passengers. In addition to signing a 10-year lease with chain operation

coffee brand, we introduced self-service fresh food chain delivery stores

and China Post self-service expressage cabinets, taking a solid step

forward in building metro easy life.

Brand new store design was adopted and novel self-service devices

installed in the new lines to standardize cargo storage and civilized

service, and highlight a more attractive metro store image. Meanwhile,

CCTV system was installed in the stores for experimentation to enhance

information transmission efficiency and smart management level, and lay a

solid foundation for future commercial management of the whole network.

探索引进提升市民出行体验的车站商业轻生活业态，与

连锁品牌咖啡店签订了 10 间商铺租赁协议，在既有线路部

分站点引入了自助生鲜连锁配送商家以及中国邮政自助快

递柜，迈出了构筑地铁轻生活的坚实一步。

新线采用全新的店铺装修设计并引进新颖的自助设备，

规范商铺货物摆放及店员文明服务 , 展现出更亮丽的地铁商

业形象。同时，在商铺内试点安装视频监控，提高信息传递

效率、提升商业智能管理水平，为未来大线网的商业管理打

下坚实基础。

商业业务Commercial Business

Brand New Metro Store Decoration

全新的地铁店铺装修

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GUANGZHOU TRAMS

有轨电车

有轨电车共安全运送乘客

乘客整体满意度得分

列车准点率达到

试验段 2016 年全年有责乘客投诉

提升运能

行车间隔

9.26

99.97%

15.9%

6.5

分

Safe Transportation of Passengers by Tram

Overall Passenger Satisfaction

Punctuality Rate

Transport Capacity Enhanced by

Effective Complaints at Experimental Eection in 2016

Interval Between Two Trains

Scores

分钟Min

2016 年，海珠有轨电车试验段服务水平和服务质量进一

步提升，全年累计开行列车 6.2 万列次，安全运行 42.70 万

列公里，正 点率 99.97%，兑 现 率 99.99%，旅行 速 度 超 过

24.3Km/h，继续保持 0 交通事故和 0 安全生产责任事故，0

有责客伤和 0 有责投诉。

In 2016, the service level and service quality of Haizhu Tram Experimental Section was further enhanced. The tram was securely operated 62,000 times for a distance of 427,000 km with a punctuality rate of 99.97%, a delivery date of 99.99% and a travelling speed over 24.3Km/h. The record of 0 traffic accident, 0 safety production liability accident, 0 effective passenger injury and 0 effective complaint was maintained.

284.6 万人次Ten Thousand 0 次

Item

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书香主题列车整装待发Reading-themed tram ready to start

试验段抓住行业快速发展的机遇，发挥有轨电车作为新

型交通方式在管理和技术上的强可塑性，致力于形成更有

竞争力、可复制、可对外输出的运营管理模式和运作标准。

在技术研究和改造方面，全年新增实用新型专利 5 项，获市

青工五小优胜奖 1 项，集团公司青工五小最具开发价值奖 1

项，优秀项目奖 6 项，最佳创新奖 2 项，3 个技改方案获得

集团节能金点子奖；建立能耗预测模型及技术创新，并应用

于司机驾驶和技术改造的实践过程，实现单位列车车公里能

耗较 2015 年下降 4.23%；通过拓展营销理念，探索客流吸

引和经营增收新模式，开展市民喜闻乐见的岗位体验暨安全

文明乘车教育活动，打造中秋、圣诞等主题列车，吸引了沿

线观光客流，提升了品牌影响力，并增加营销收入。

Seizing the opportunity of rapid industry development and giving play to the management and technical flexibility of tram as a new transportation means, we are committed to developing more competitive, replicable and exportable operations management models and operating standards. In respect of technical research and transformation, 5 new utility model patents, 1 Excellence Award of Municipal Young Workers’ Five-small Program, 1 Best Development Value Award of Municipal Young Workers’ Five-small Program, 6 Excellent Project Awards and 2 Best Innovation Awards, and Golden Energy-saving Idea Award of GMG for 3 technical transformation plans were won; with energy consumption prediction model and technical innovation applied in the driving and technical transformation practices, the energy consumption of unit tram vehicle kilometer was dropped by 4.23% from 2015; new marketing ideas, new passenger flow growth and operating revenue growth models were explored; position experience activities and safe and civilized ride publicity activities were launched, and Mid-autumn Festival and Christmas themed trams were presented to draw visitors, enhance brand awareness and increase marketing revenue.