nercomp: web governance - planning for disruption

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Planning for Disruption: Governance, Strategy, and Management in a Web 3.0 World February 7, 2011 Jay Collier • [email protected] bit.ly/nercomp_disruption B. S. Wise

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Only some emerging technologies will become disruptive. Can we identify which ones? If so, how? We'll survey some current methods for: analyzing present conditions, examining trends on the horizon, spotting which might become disruptive, and preparing for the unexpected.

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Page 1: NERCOMP: Web Governance - Planning for Disruption

Planning for Disruption:

Governance, Strategy, and Management in a Web 3.0 World

February 7, 2011

Jay Collier • [email protected]

bit.ly/nercomp_disruption

B. S. Wise

Page 2: NERCOMP: Web Governance - Planning for Disruption

“An act of delaying or interrupting the continuity”

Page 3: NERCOMP: Web Governance - Planning for Disruption

“A ‘disruptive innovation’ is an innovation that transforms an existing market or sector — or creates a new one — by introducing simplicity, convenience, accessibility, reliability, and affordability”

Page 4: NERCOMP: Web Governance - Planning for Disruption

0

10

20

30

40

Untitled 1

Air travel

Electricity

The Internet

Nuclear weapons

The Pill

8%

39%

38%

4%

3%

SURVEY

Most disruptive of 20th century?

Page 5: NERCOMP: Web Governance - Planning for Disruption

0

12.5

25

37.5

50

Agile incumbents

Early adopters

Investors

Scrappy upstarts

13%

34%

6%

47%

SURVEY

Who is most responsible?

Page 6: NERCOMP: Web Governance - Planning for Disruption

Proprietary systems !

Text interfaces !

Landlines !

Wired modems !

Real-time video viewing !

Centralized servers !

Expensive mainframes !

Content management !

Video studios !

Local storage !

Open software and standards

Graphical Web browsers

Cell phones and network access

Broadband and wireless networks

Digital video recorders

Peer-to-peer file sharing

Cheap portable storage

Free blogging services

YouTube and camcorders

Cloud computing, accessed anywhere

SURVEY

Which have been most disruptive?

Page 7: NERCOMP: Web Governance - Planning for Disruption

The way it was ...

David DeHeter

Page 8: NERCOMP: Web Governance - Planning for Disruption

Luis Argerich

The way it was ...

Page 9: NERCOMP: Web Governance - Planning for Disruption

The way it has been ...

NASA Goddard Photo and Video

Page 10: NERCOMP: Web Governance - Planning for Disruption

The way it will be ...

GE Healthcare

Page 11: NERCOMP: Web Governance - Planning for Disruption

Vizzzual.com

Page 12: NERCOMP: Web Governance - Planning for Disruption

docsearls

Page 13: NERCOMP: Web Governance - Planning for Disruption

Andrew de Poda

Page 14: NERCOMP: Web Governance - Planning for Disruption

Martin Luff

Page 15: NERCOMP: Web Governance - Planning for Disruption

Martin Luff

Page 16: NERCOMP: Web Governance - Planning for Disruption

Assoc. Bay Area Governments

• Inventory local conditions

• Survey underground pressures

• Evolve agile practices

Page 17: NERCOMP: Web Governance - Planning for Disruption

David de Hetre

Inventory local conditions

Page 18: NERCOMP: Web Governance - Planning for Disruption

Mission StatementFord Motor Company:

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

Values StatementMicrosoft:

We value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect.

Competitors/constituentsAmnesty International:

• UN Human Rights Commission

• Médcins Sans Frontières

• Human Rights Watch

SWOT StatementStrengthsExpertiseLocationInnovative svc.

WeaknessesMarketingDistributionQuality

OpportunitiesInternationalMergersWeak compet.

ThreatsPrice warRegulationsTrade barriers

INVENTORY LOCAL CONDITIONS

Business context

Page 19: NERCOMP: Web Governance - Planning for Disruption

INVENTORY LOCAL CONDITIONS

Governance framework

Project Perfect, Level Five SolutionsMarc Smith, Colin

Page 20: NERCOMP: Web Governance - Planning for Disruption

INVENTORY LOCAL CONDITIONS

Definitions for success

30 Lines, David Carrington, Wesley Fryer

Page 21: NERCOMP: Web Governance - Planning for Disruption

INVENTORY LOCAL CONDITIONS

Current staff and budgeting structure

Matthew Cua, D’Arcy Norman, Jay Collier

Page 22: NERCOMP: Web Governance - Planning for Disruption

INVENTORY LOCAL CONDITIONS

Domain architecture

Jay Collier

Page 23: NERCOMP: Web Governance - Planning for Disruption

INVENTORY LOCAL CONDITIONS

Tactical priorities

Page 24: NERCOMP: Web Governance - Planning for Disruption

Stephen Jones

Survey underground pressures

Page 25: NERCOMP: Web Governance - Planning for Disruption

SURVEY EXTERNAL PRESSURES

Environmental scan

Page 26: NERCOMP: Web Governance - Planning for Disruption

SURVEY EXTERNAL PRESSURES

Virtual prediction markets

Page 27: NERCOMP: Web Governance - Planning for Disruption

SURVEY EXTERNAL PRESSURES

Delphi forecasting method

ADOPTION WITHIN ONE YEAR Mobile computing & open content

ADOPTION WITHIN THREE YEARS Electronic books & simple augmented reality

ADOPTION WITHIN FIVE YEARS Gesture-based computing & visual data analysis

Page 28: NERCOMP: Web Governance - Planning for Disruption

SURVEY EXTERNAL PRESSURES

Scenario development

Communications technology scenarios 2015

Digital Balkanization

The Wide Open World

The Long Great Recession

World of Points

Imbrication Nation

NITLE

Course managementLibrariesE-books

Collaboration toolsScholarly communicationAdministrative computing

Computer hardwareProfessional development

Page 29: NERCOMP: Web Governance - Planning for Disruption

SURVEY EXTERNAL PRESSURES

Systems approach

Jay Collier, Wikipedia

Page 30: NERCOMP: Web Governance - Planning for Disruption
Page 31: NERCOMP: Web Governance - Planning for Disruption

San Jose Library

Prepare for unexpected challenges

Page 32: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

1. Monitor

Page 33: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

2. Listen

Pelle Sten, Tim Pierce, Kristen Wolff

Page 34: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

3. Prioritize

Eliatt, Jay Collier

Page 35: NERCOMP: Web Governance - Planning for Disruption

Text

PREPARE FOR DISRUPTION

4. Prototype

Page 36: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

5. Formalize

Rob Enslin, Babak Fakhamzadeh, Daniel Panev

Page 37: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

6. Operationalize

Robert Higgins, Perhapstoopink, UMass, EDUCAUSE

Page 38: NERCOMP: Web Governance - Planning for Disruption

1996

2001

PREPARE FOR DISRUPTION

7. Iterate

2006

Wikipedia

Page 39: NERCOMP: Web Governance - Planning for Disruption

Benefits (revenue, lead generation) - Costs (people, materials) = ROI

PREPARE FOR DISRUPTION

8. Evaluate

Bill McChesney, TopRankBlog

s

Page 40: NERCOMP: Web Governance - Planning for Disruption

PREPARE FOR DISRUPTION

9. Repeat

Awareness Knowledge Selection Satisfaction Loyalty Advocacy

Robin Corps

Page 41: NERCOMP: Web Governance - Planning for Disruption

Planning for Disruption:

Governance, Strategy, and Management in a Web 3.0 World

bit.ly/nercomp_disruption

Jay Collier • [email protected]

B. S. Wise