nepa blogcon 2015: the content you didnt even know you had
TRANSCRIPT
The Content
You Didn’t
Even Know You
Had
East Stroudsburg University
September 12, 2015
Brittany Thomas
@britt_thomas
We all need good content in our lives
• Corporations
• Nonprofits
• Community events
• Fashion bloggers
• Photographers
• Stores
• Restaurants
Where is your content hiding?
• Three ways to approach finding and using content
1. Finding original content
2. Double sharing
3. Repackaging content
Finding Original Content
• Start with the obvious
– Events, sales, your favorite recipe…
• What you do is interesting to your audience. Really.
Finding Original Content
Finding Original Content
Finding Original Content
Finding Original Content
“Give me a topic, any topic, and I show you how it’s interesting original content.”
Double Sharing
• Fencing principle: If it’s worth hitting once it’s worth hitting twice
– ICYMI
– #TBT/#FBF
– One year look back
– Anniversary
– Leading up to next event
– Update
Double Sharing
Double Sharing
Repackaging Content
Repackaging Content
• Repackage old content into something new
• Add new content to an old concept for a new take
• Combine content together for something shiny
• Have multiple ways to use the same content
Repackaging Content
Find your content and let it shine
• Finding original content
– Don’t underestimate what your audience finds interesting (you can even ask them!)
• Double sharing
– Maximize the exposure of your work
• Repackaging content
– Understand who you want to view your content and how best to reach them
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