1. Facebook, Your Followers,and Your Business:How to Go fromIt's Complicated to Engagedby Elizabeth Guerrero

2. How can I use Facebook to growmy business in an authentic,relationships-based way? 3. Lets talk about building real relationships to increase theinvolvement of your network in your business. bringing real-world, old-fashioned interactionsinto the modern, social media platform.1. YOU as Your Personal Brand2. Engaging Your Network3. Good Facebook Karma 4. You As YourPersonal Brand 5. Your Brand is YOU What are you selling? YOU! Your story, your personality, your lifestyle. People don't take action in your businessbecause of the thing they take actionbecause of the underlying value that yourepresent with your personal brand.BE SOMETHING that people will wantto be a part of. 6. Whats YOUR Personal Brand? What VALUES do you want people to associate withyou and your business? Me: Community, financial freedom, FUN, flexibility,richness of life What EMOTIONS do you want people to feel whenthey're involved with your business? Me: Excited, inspired, purposeful, connected, in control ofdestinyThose are the things youwant to represent on Facebook. 7. Engaging People inYour Business withConversation 8. Engagement on Facebook Whats the goal of Facebook engagement? To sell? To woo to make them fall in love with yourpersonal brand. Why? Two-way business interactions conversation vs.pitching Visibility on news feed Expands your network 9. Personal Brand Engagement Identifying your personal brand helps youknow how to engage Flip your perspective from products, sales, and numbers to conversations and PEOPLE THIS skill is the antidote to annoying buy this,check this out, please please please typeposts. 10. Dont Post an Update,Start a Conversation Simple 3-Step Process1. What is the thing you want to promote throughyour post?2. What emotions/values/experiences does that thingrepresent?3. Start a convo about #2 with a link or photo to #1. Ask for an opinion/advice Invite people to share a story Take a surveyBe YOU and engage people on what really mattersto you and to the people you want to connect with. 11. Practicing GoodFacebook Karma 12. Give What You Want Be a giver, not a takerEngage, be interested, add value Connect with other businessesCollaboration over competition Guest post on NEPA BlogCon 13. Lets Connect!http://www.goteamthrive.com/facebook.com/elizabethtguerreroInstagram: @eliztguerrero