nepa blogcon 2014: session 4 - laurie mcmillan & lindsey wotanis, winkyface
DESCRIPTION
Presenter: Laurie McMillan & Lindsey Wotanis, WinkyFace Title: Fake it ‘til you make it: Getting started with YouTubeTRANSCRIPT
Fake it ’til you make it: Getting started with YouTube
Our YouTube Project
<insert WinkyTrailer here?>
can enhance your blog
• It’s performative.
• It’s multimodal.
• It can help you connect with your audience.
Know your audience & purpose
Audience
• Ask: What do they want from you?
– Step-by-step/how-to?
– New products?
– Something funny?
(Psst: While you’re at it, scope out the competition!)
Purpose
• Ask: What are you trying to accomplish?
– Change beliefs?
– Inspire action?
– Inform?
– Persuade?
– Entertain?
We’ve heard it all before … (because we’ve said it all before!)
“I’m clueless.
You can’t teach
an old dog new
tricks!”
“I don’t have time to
learn something new!”
“I don’t have $$ to buy the equipment!”
“What if
I suck?”
“I’m afraid!”“What if
people laugh
at me?”
Go directly to Stage 5: Acceptance
“Learning Curving” is unavoidable.
The good news?
1) The YouTube community is forgiving. AMATEURS WELCOME.
2) You’re good at producing content. YOU CAN DO THIS, TOO!
“How-To: Fake it ’til you make it!”In THREE easy steps …
Lesson 1
Create a simple production plan
• Don’t skimp on planning.
• Prepare a simple script/storyboard.
It doesn’t have to be a fancy plan…
Lesson 2
Purchase just enough
equipment to get started.
1) Camera with HD/1080p video capability
2) Tripod
1) Lavalier microphone2) Lighting
Filming Tips!
• Use landscape orientation on phones.
• Use a tripod to avoid “Blair Witch” projects.
• Avoid zooming and panning.
Lesson 3
Start with simple editing to get online in a jiffy.
• Use free editing software (MovieMaker or iMovie).
• YouTube has editing capabilities, but they are limiting.
Don’t be so hard on yourself.Learning new things is hard.
• Video editing is non-linear. It will take time to get comfortable.
• Start simple!
• Google/YouTube is your friend when you’re confused!
• Get inspired by watching other vids.
iMovie example
Go from “I suck” to “I am mythical” in no time.
Helpful links athttp://winkyfacex2.wordpress.com/
Thanks! ;)
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