nema mccauley 09
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Anne McCauley Presentation for NEMATRANSCRIPT
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Fundraising SOS
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1. Museums must not be afraid to innovate
when crisis strikes
2. Museums do their best work when they
embrace public service as a core mission
3. Museums have the potential to do even
better when they think beyond the
current crisis at hand and look into the
future
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…think beyond the
current crisis at hand
and think into the future
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“It is clear that non-profits will,
increasingly, leverage the power of
relationships (through social media, e-
mail, in-person requests, text messaging
and more) to spark action around issues
using new technologies.”March 2009
Fundraising Success
Sarah Durham
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• Twitter and YouTube
– Across the board
– Mid 20’s and up
• My Space
– Generally for teens and young adults 18-23
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“We find that if a donor is engaged in our
on-line community, their average gift is
50% higher than a donor who is only
responding through direct mail.”Roy Jones
Liberty University
Lynchburg, VA
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“As non-profits, museums are built to
survive, not to succeed. Unlike startups
and rock stars, museums aren’t structured
to shoot for the moon and burn up trying.
They’re made to plod along.”
Eric Siegel
New York Hall of Science
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“….problems arise when the
desire to sustain overcomes the
desire to be superlative and more
resources go to surviving than
succeeding.”
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“For some museums,
awesomeness has never
been part of the
mission statement or
core services.”
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1. List your core services that people depend on
and need to survive
2. List services you provide that make you
awesome. Identify what draws people to your
door, gets them excited, and connects them
passionately with your content.
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“It’s not enough to relegate these grand,
heroic goals to mission statements. We
have to pursue them – foolishly or rashly
or successfully in our activities every day.”
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Move out of survival mode,
think into the future,
and reach for
1
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During the crisis be especially
aware that you
preserve the core values
of your museum
2
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“Enduring great companies
preserve their core values
and purpose while their
business strategies and
operating practices endlessly
adapt to a changing world.”
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Focus on what you can do better than any
other organization
– in other words –
What can we be the most
awesomest at?
3
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The good to great
companies understood that
doing what you are good at
will only make you good;
focusing solely on what you
can potentially do better than
any other organization is the
only path to greatness.
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Invite your donors
to be part of your
awesomeness
4
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“When the economy finally
swings upward and more
wealth is created, that wealth
will go to the relationships
created when the economy
was down.”
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Summary
Move out of survival mode,
think into the future
1
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During this crisis be especially
aware that you
preserve the core values
of your museum
2
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Focus on what you can do
better than any other
organization
3
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Invite your donors
to be part of your
awesomeness
4
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