neenah joint school district neenah, wi bray project … · neenah joint school district neenah, wi...

NEENAH JOINT SCHOOL DISTRICT

NEENAH, WI

BRAY PROJECT NO. 3314

November 20, 2018

REFERENDUM SCOPE DEFINITION

BUDGET NOTES

TOTAL REFERENDUM SCOPE $130,300,000 As presented at the 11/13/2018 BOE meeting

SCOPE ADDITIONS

Horace Mann Air Conditioning $781,000 As suggested by BOE on 11/13/2018

Verification of MEP Systems $257,600 Scope verification by engineers

Subtotal $1,038,600

REVISED TOTAL REFERENDUM SCOPE TOTAL $131,338,600

POTENTIAL SCOPE REDUCTION

High School Windows Reduction of Scope ($581,600.00) 50% reduction from original scope. $581,000 of window replacement remains in potential referendum budget.

High School Receptacle Reduction of Scope ($254,000.00) 20% reduction from original scope. $1,000,000 of receptacle replacement/addition remains in the potential referendum budget for classrooms and labs. Assumes some corridors, common spaces and gym spaces do not need replacement/additional receptacles.

Owner's Representative During Construction ($500,000.00) Reduction from original amount allocated based on dollar amount of potential referendum. $750,000 remains in the potential referendum scope for owner representative services.

Additional 10% Reduction of LED lighting ($422,000.00) The $130,300,000 scope presented at the 11/13/2018 BOE meeting included a 25% reduction of the total LED replacement scope (75% still remained in the $130,300,000 scope). This reduction of an additional 10% would mean that 65% of the square footage of existing schools remains included in the potential referendum scope.

Subtotal ($1,757,600.00)

POTENTIAL REFERENDUM SCOPE AMOUNT $129,581,000

STORAGE /MECANICAL

ST.

ST. /MECH.

ST.

WOMENS

MENS

0’ 90’60’30’15’

BUSINESS INCUBATOR /CLASSROOM /

FAB LAB

PHYSICS CHEMISTRY

CLASSROOM /FAB LAB /

GRAPHICS

SKILLEDTRADES

MANUFACTURING / METALS

SMALLENGINE

ENGINEERING /ROBOTICS LAB

CLASSROOM

WOODS

PREP

AUTOMOTIVE

FACULTY

COLL

ABOR

ATIO

NPLASMACUTTER

GRINDING

WELDING

ST.

ST.

ST.

ST.

TOOLS

ART

KILN

ST.

PROJECTROOM

35,300 SF

ARTST.ART

COLL

ABOR

ATIO

N

N

© 2018 Bray Associates Architects, Inc.Project #:3314

November 20, 2018

Neenah High SchoolNeenah, WI

SCALE: Not to ScaleS.T.E.A.M. Wing

Color Key

= Existing

= Renovation

Nderks

Text Box

DRAFT

3rd Grade

SpecialEd.

5th Grade

3rd Grade 4th Grade 5th Grade

B.Tlt.

G.Tlt. 4th Grade

Library

Music St.

B.Tlt.

G.Tlt.

J.

StaffBreak / Lunch

T.

T.

Receiv.ReadingSpecialistT.

Gymnasium

3rd Grade

2ndGrade

2ndGrade

G.Tlt.

B.Tlt.

St.Reading

Hlth.1st GradeKindergarten

KindergartenKindergarten

St.

St.

Tlt.

Tlt.

Tlt.

Tlt.

Office

Princ.

Math Specialist/ Work Room

StaffWork

Proj.Room

Guid.

Speech& Lang.

Kitchen

5th Grade

4th Grade 2nd Grade

1st Grade 1st Grade

Reading

St.St.

Stor. / Office

St.

St.

Reading

El.Eq.

Jan.

St.

Classroom

SGICollab.

Classroom

3rd Grade 5th GradeSpeech& Lang.

N

© 2018 Bray Associates Architects, Inc.Project #:3314

November 26, 2018

Tullar Elementary SchoolNeenah, WI

SCALE: 1” = 30’ - 0”First Floor Plan

Color Key

= (1,615 sq.ft. renovation of existing building to support secure entry)

(542 sq.ft. of site work to add ramp and stairs)

= (1,927 sq.ft. new construction to support secure entry)

Secure Entry Sequence

Alternate Addition | Reduced ScopeColor Key

= (1,170 sq.ft. new construction to support secure entry)

REFERENDUM COMMUNICATION PLANOverview

01 STRATEGIZE 02 MOBILIZE 03 ENERGIZE

MID-NOVEMBER – EARLY JANUARY » Hold a Communications Kick-Off Meeting

• Decide on meeting schedule (bi-weekly, etc.)

» Develop key messages to effectively inform the community of the proposed solution(s). Focus on:• Need, Solution, Cost

» Incorporate the community’s current disposition toward a referendum into messaging approach

» Audit and assess current communications tools the District is utilizing

» Apply what was learned from the School Perceptions survey

» Develop communication strategy based on the items listed above and create a detailed communication schedule with target dates for all deliverables

» Create campaign brand/identity for consistency of all materials, including:• Logo• Presentation• Business and/or quick fact card(s)• Letterhead template• Other templates determined to be needed

MID-JANUARY – MARCH » Implement communication strategy specifically

tailored to your community

» Continue to refine and update the detailed communication schedule• Broken down weekly with all tasks/

responsibilities assigned with due dates

» Finalize and distribute the components of the communication campaign consisting of:• Print & Direct Mail

◊ Mailers/postcards◊ Handouts/backpack stuffers◊ Informational display board(s)◊ FAQs◊ Paid advertising copy/graphics

• Digital, Public Relations, and Social Media◊ E-blasts, press releases, social media

messaging and images, website content, etc.

• Live Community Engagement◊ Staff and public presentations, open houses,

meetings with civic groups, City/Village/Town, and key business leaders, coffee/lunch presentations, etc.

MARCH – APRIL » Engage with the community in as many ways as

possible, including:• Implement communication plan, specifically Live

Community Engagement strategies• Attend public meetings• Be present and display materials at all school and

community events

» Produce and distribute final digital and/or print pieces with focus on getting people out to vote

» VOTE | April 2, 2019

QUESTIONS? CONTACT:Alison Nolan, Marketing Manager

[email protected] | 414.290.1993

DRAFT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

REFERENDUM COMMUNICATION SCHEDULENovember 2018

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 1 (December)

Communication Meeting 1-2 PM

DRAFT Schedule due

ThanksgivingSchool Closed

School Closed

MEETINGSCommunication calls, School Board meetings, etc.

MATERIAL DEADLINESInternal and external deadlines for print and digital communication materials.

PUBLIC ENGAGEMENTSOpen House events, school events, civic presentations, coffee/lunch presentations, etc.

School Closed

Board Facility Meeting 5 PM

DRAFT

Updated Schedule due


REFERENDUM COMMUNICATION SCHEDULEDecember 2018

10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

9

3 4 5 6 7 8 2

Communication Meeting10 AM - 12 PM

Board Meeting | 6 PM

Updated Templates + DRAFT Key Messaging due

Business Card Edits due to Bray/Final approval

Winter Break Winter Break Winter Break Winter Break Winter Break

New Year’s Eve

Winter Break

Order Business Cards

Communication Meeting9-10 AM

Branding Options due

Board Facility Meeting 5 PM

Business Card + Templates due

School ClosedNews Release Re: Board Adoption + Email to Staff

DRAFT

Key Messaging Edits due





REFERENDUM COMMUNICATION SCHEDULEJanuary 2019

7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

6

1 2 3 4 5

Communication Meeting10 AM - 12 PM

Presentation & Board DRAFTS due

New Year’s Day

Winter Break

Final Board + Presentationdue to District / Approval for Print

Communication Meeting10 -11 AM

Mailer #1 DRAFT due to District

Board + Presentation Edits due to Bray

Deliver Boards this week Mailer #1 Edits due to Bray

Final Mailer #1/Approval for Print

Email to Staff Re: Mailer #1

Send Mailer #1 to Printer

School Closed

All Staff Presentation

Final Web Content/Images due to District

Order Board(s)


DRAFT of Handout due

DRAFTS Web Content/Images due to District

DRAFT




Handout edits due to Bray

REFERENDUM COMMUNICATION SCHEDULEFebruary 2019


4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28

3

2 1

Draft of Mailer #2 (postcard) Due

Printer drops Mailer #1 at PO

Mailer lands in mailboxes this week

Send Final Handout to District

Send Final Mailer #2 to District / Approval for Print

Potential Print Ad #2 due

Mailer #2 Edits due

Social Post Re: Open House

Send Print Ad #2 for Review (potential)

Send Mailer #2 (postcard) to Printer

Potential Open House #16:30 PM (Parent-Teacher conferences 20-22)

School Closed



Publish Print #2 Ad (potential)



DRAFT



Edits for Print Ad #1 due (potential)


Rotary Club | 12 PM


Send out PR + Email to Staff this week




REFERENDUM COMMUNICATION SCHEDULEMarch 2019


4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28

3

1 2

29 30

Potential Open House #26:30 PM

Final Mailer #3 (postcard) Due to District/Approval

Potential Open House #36:30 PM

Postcard Delivered to POMailer #2 (postcard) in mailboxes this week

Spring Break

Print delivers Mailer #3 (postcard) to PO

Postcard lands this week

Spring Break

Social Post Re: Reminder to Vote (1-week)

Send Mailer #3 (postcard) to Printer

Social Post Re: Absentee Voting


Publish Print Ad (potential)

Spring Break

Social Post Re: Absentee Voting


Potential Print Ad due



(Potential) Coffee/lunch presentation


(Potential) Coffee/lunch presentation

DRAFT




Mailer #3 (postcard) Edits Due to Bray

Spring Break Winter Break Winter Break Winter Break Winter Break


Spring Break Spring Break




REFERENDUM COMMUNICATION SCHEDULEApril 2019


8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

7

5 6 1 2 3 4 31 (March)

Election Day

Social Post Re: Vote Today!

Social Post Re: Reminder to Vote

Social Post Re: Thank You

Send out PR

DRAFT




QB\55005984.1

INITIAL RESOLUTION AUTHORIZING GENERAL OBLIGATION BONDS IN AN AMOUNT NOT TO EXCEED $129,580,000

BE IT RESOLVED by the School Board of the Neenah Joint School District, Winnebago County, Wisconsin that there shall be issued pursuant to Chapter 67 of the Wisconsin Statutes, general obligation bonds in an amount not to exceed $129,580,000 for the public purpose of paying the cost of a school building and improvement project consisting of: safety and security upgrades at all district facilities; construction and equipping of a new middle school, related site improvements and removal of Shattuck Middle School; building infrastructure, capital maintenance and building system improvements at all district schools; Americans with Disabilities Act (ADA) updates at all district facilities; renovations of technical education and science, technology, engineering, art and math (STEAM) areas at the High School; and acquisition of related furnishings, fixtures and equipment.

Adopted and recorded December __, 2018.

_____________________________ District President

ATTEST:

______________________________ District Clerk

(SEAL)

QB\55006037.1

OFFICIAL REFERENDUM BALLOT

April 2, 2019

Notice to Voters: If you are voting on Election Day, your ballot must be initialed by two election inspectors. If you are voting absentee, your ballot must be initialed by the municipal clerk or deputy clerk. Your ballot may not be counted without initials. (See back of ballot for initials).

Instructions to Voters If you make a mistake on your ballot or have a question, ask an election inspector for help. (Absentee Voters: Contact your municipal clerk.)

To vote in favor of a question, make an "X" or other mark in the square next to "Yes," like this: To vote against a question, make an "X" or other mark in the square next to "No," like this:

Referendum

Shall the Neenah Joint School District, Winnebago County, Wisconsin be authorized to issue pursuant to Chapter 67 of the Wisconsin Statutes, general obligation bonds in an amount not to exceed $129,580,000 for the public purpose of paying the cost of a school building and improvement project consisting of: safety and security upgrades at all district facilities; construction and equipping of a new middle school, related site improvements and removal of Shattuck Middle School; building infrastructure, capital maintenance and building system improvements at all district schools; Americans with Disabilities Act (ADA) updates at all district facilities; renovations of technical education and science, technology, engineering, art and math (STEAM) areas at the High School; and acquisition of related furnishings, fixtures and equipment?

YES

NO

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