Need of Brand Extension of Nestle Pure Life

1

Muhammad Asif Memon 083268

2

Muhammad Zeeshan Bm-25073

Group Members

INTRODUCTION

HISTORY

"Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”.

MISSION STATEMENT

Nestle MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance 1984 & listed on Karachi and Lahore stock exchanges since 1980.

Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988.

Nestle Pure Life was launched in Pakistan in 1998.

NESTLE IN PAKISTAN

Brand Extension

A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.

Muhammad Zeeshan

Need of Brand Extension of NPL

competitors are expending rapidly by the passage

Sustain in the market they realize there is a need of Brand extension

Extend the market share

PROMOTION

ADVERTISING CHANNELS

Internet Television Newspapers Magazines

SWOT ANALYSIS

STRENGTHS

WEAKENESSES

OPPORTUNITIES

THREATS

Brand nameBrand nameR&D departmentR&D departmentUnique features and technologies Unique features and technologies

Less consumer research in few areas

Market expansion byusing bio-technology

Baby milk actionProduct acceptance

BUSINESS LEVEL STRATEGY

Cost Leadership Strategy:

No

Differenciation Strategy:

Due to Quality bases

Focus:

All market segments

DIFFERENTIATION

Our service is very efficient as compared to others.

Nestle is now supplying water door to door for their regular customers.

Nestle water is available now in many packing they are more convenient as well a s economical.

Their quality check is much better than others so there is no need to bother about the quality and the taste of its products.

Their motto is:

"Teamwork with responsible leadership". Nestle is people & product oriented.Value for its stake holder but would not favor ,

short term profit at expense of long term business development.

As decentralized as possible.Concept of Continuous improvement of activities.

LEADERSHIP PRINCIPLES

Nestle is a market leader due to different reasons:

Its price is high against its competitors but it matches its quality with its competitors.

Its packaging is good.

We can easily find Nestle from any retailer shop. Behavior of employees is not professional and every

department should treat equally.

CONCLUSION

THANK YOU