nds dvr report october 2009

8/8/2019 NDS DVR Report October 2009

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Media Partners Asia - Consumer Research Division Indian DVR Consumer Trends | 1

Indian DVR Consumer TrendsA report for NDS on the habits of Hathway and Tata Sky DVR owners

OCTOBER 2009


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CONTENTS

1. Executive Summary 3

2. Key Trends 4

3. Consumer Feedback 5

4. The Interviewees 6

5. The Findings 7

6. About MPA Consumer Research 21


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1. Executive Summary

Next generation digital broadcasting services are transforming consumer adoption of television

content. Within this context, digital video recorders or DVRs are a critical tool, often serving as a

thick client application in mature markets that support high levels of consumer expenditure on pay

television. Examples include the United States, the United Kingdom, Australia and Japan. DVR*

adoption has reached a critical mass in these markets, helping to support ARPU growth and

profitability for leading pay-TV platforms.

Pay television in India remains a growing industry. According to Media Partners Asia (MPA), an

independent research firm, more than 70% of television households subscribe to pay-TV in India, a

number expected to grow to over 85% by 2010. Much of the industrys future growth and

opportunity is dependent on the transition to and development of digital pay-TV services. Less than

15% of homes have digital pay-TV in India, primarily through direct-to-home (DTH) satellite

networks, though this is expected to approach 35% by 2013, MPA forecasts indicate.

As part of Indias digital transition, DVR services are emerging as an important enabler. DVRs

today are a thin client application in India but are crucial in helping to improve subscriber churn and

retention and, in some instances, boost incremental monthly revenues for pay-TV platforms.

Because of competition and regulatory dynamics, monthly consumer spends on pay TV remain lessthan optimal in India, averaging about Rs160 or less than US$4. In order to monetize digital

infrastructural investments, leading direct-to-home (DTH) satellite and cable platforms, including

Tata Sky and Hathway are promoting and marketing next generation digital services including

DVRs. This may help boost monthly fees and increase the value of digital platforms.

Encouragingly, the results of this survey broadly support the deployment of DVR services in the

emerging Indian digital universe. According to MPA Consumer Research, for those who own one,

DVRs are an indispensible household technology item in India, second only to the mobile phone.

This study also reveals that more than 75% of the surveyed Indian DVR owners say they cant live

without the device, valuing it higher than a home PC, VCD/DVD player or iPod. Among all

household items, it ranks third behind the washing machine and air conditioner.

On average, just over a third of surveyed DVR owners watch between 3-5 hours of TV per day, and

women tend to watch slightly more, averaging 4.3 hours compared to 4.1 hours for men. It may

seem obvious that the younger they are, the more they watch, with more 20 and 30-somethings

watching 5-7 hours a day compared to their elders. But more than 40% of people aged 60+ watch

over 7 hours per day, more than any other age group.

The DVR has also helped improved relations in the household. Over half of those in a relationship

find that the flexibility of a DVR means there are no longer any arguments about what to watch. For

families, DVRs do reduce the arguments about what to watch (47%) but more agree that the

additional freedom afforded to them from having the device means that they can eat all their meals

together (50%). This is especially true for people in their 20s and 30s.

The main reasons surveyed consumers like the device is because they dont have to hurry home in

time for a specific program (86%), or miss their favourite show because a DVR can automatically

record it (84%). It also improves the quality of their viewing experience; not only do 68% of people

say theyre much more likely to find something good to watch on television, but the same amount

agree that having a DVR has improved the enjoyment they derive from watching TV.

Perhaps part of this is because most people dont have a problem navigating the DVRs

functionality, with 84% of those surveyed saying that operating a DVR is a revelation for its ease of

use. While 22% of participants already own two DVRs (many of these are women), almost another

third of say they may get a second DVR in the future.

*Note: In India, DVRs are alsoknown as Personal Video Recorders or PVRs.


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2. Key Trends

Key findings are highlighted in the report which follows.

Page numbers where corresponding tables can be found are indicated in brackets after each fact.

78% of digital video recorder (DVR) owners watch three or more hours of television each day

(p5)

The majority (84%) say they are more likely to find something good to watch on TV

with a DVR (p7)

Most (88%) say they enjoy watching TV more as a result of having a DVR, and this feeling is

most pronounced with people in their 40s (p11)

One in four hours of TV viewing is DVR recorded content as opposed to broadcasted

television (p5)

Nearly two-thirds (64%) of consumers now watch more interesting programs since

purchasing a DVR (p6)

More people in their 20s (90%) found DVRs easy to operate, compared to 70% of 60+

year olds (p9)

But more people over 50s did say that a DVR is easier to operator than a video cassette

recorder (p9)

54% of those in relationships now have less arguments over what to watch (p12)

Only 19% of participants said owning a DVR did not improve their family life (p12)

77% of people would keep a DVR over other household tech products, and only 23%

said they would live without one (p13)

More people would keep a DVR over a microwave coffee maker, blender, hairdryer or

dishwasher (p14)

Just under half said that they would not want to purchase another DVR. In part, this is

because a significant number of people (22%) already own more than one (p16)


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3. Consumer Feedback

Participants were invited to add their own comments, based on their experiences of using a digitalvideo recorder.

The below testimonials represent popular comments made by consumers.

User friendly to operate

26 year old female from Mumbai

Really user friendly, and I never miss a program because of work anymore

36 year old male from Mumbai

Very simple to use


Its great that it can skip ads, I use the DVR to record all the programs I wouldve missed

50 year old male from Ahmedabad

Clarity of recording is good

26 year old female from Bangalore

Having a DVR has made life more amicable

52 year old male from Chennai

Clarity is very good

26 year old female from New Delhi

Very clear reception

44 year old male from Bangalore

Great that you can fast forward adverts 67 year old male from Bangalore

Can plan to record good night-movies in advance and fast forward adverts


Convenient to watch programs around social engagements

34 year old male from New Delhi


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4. The Interviewees

This survey questioned 250 people aged 16-83, who subscribe to Hathaway or Tata Sky digital video recorder

(DVR) services in India.

One issue that we would like to highlight is that there were only three survey participants under 20 years old.

Due to their limited purchasing power, and the small size of this group, they are of little relevance to this study,

and we do not recommend relying on the statistics generated from this group. These individuals are represent

the Under 20 age group and were treated as outliers.

The fieldwork was carried out during August-September 2009.

Note: Percentages may not add up to 100 due to rounding up.

Gender

RESPONSES PERCENTAGE OF TOTAL

Male 175 70%

Female 75 30%

Total 250 100%

Age


Under 20 3 1%

20s 58 23%

30s 76 30%

40s 59 24%

50s 27 11%

60+ 27 11%

Total 250 100%


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5. The Findings

Q1. On average, how many hours of TV do you watch per day?


Less than 1 hour - -

1-3 hrs 54 22%

3-5 hrs 89 36%

5-7 hrs 56 22%

Over 7 hrs 51 20%

By Gender

MALE FEMALE

RESPONSES % OF MALES % OF TOTAL RESPONSES % OF FEMALES % OF TOTAL

Less than 1 hour - - - - - -

1-3 hrs 40 23% 16% 14 19% 6%

3-5 hrs 63 36% 25% 26 35% 10%

5-7 hrs 36 21% 14% 20 27% 8%

Over 7 hrs 36 21% 14% 15 20% 6%

By Age Group (Units)

UNDER 20 20s 30s 40s 50s 60+


1-3 hrs 1 10 23 16 4 1

3-5 hrs - 19 23 24 12 11

5-7 hrs - 16 19 12 5 4

Over 7 hrs 2 14 11 7 6 11

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+


1-3 hrs 33% 16% 30% 27% 15% 4%

3-5 hrs - 33% 30% 41% 44% 41%

5-7 hrs - 28% 25% 20% 19% 15%

Over 7 hrs 67% 24% 14% 12% 22% 41%


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Q2. Can you break that down into how many hour s of TV programs youve recorded and

watched via a DVR, and how many hours watched as real-time TV?

AVERAGE NUMBER OF HOURS

Hours recorded 1.3

Hours broadcast 2.9

Total hours watched 4.2

By Gender

MALE FEMALE

Hours recorded 1.2 1.4

Hours broadcast 2.8 2.9

Total hours watched 4.1 4.3

By Age Group

UNDER 20 20s 30s 40s 50s 60+

Hours recorded 1.7 1.4 1.2 1.1 1.2 1.5

Hours broadcast 3.7 3.1 2.7 2.5 3.0 3.4

Total hours watched 5.3 4.5 3.9 3.6 4.3 4.9


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Q3. Since you started using your DVR machine, which of the statements would you say

most fits your TV habits?

RESPONSES % OF TOTAL

I watch more interesting TV programs 160 64%

The TV programs I watch are about the same 87 35%

The TV programs I watch are less interesting 3 1%

By Gender

MALE FEMALE


I watch more interesting TV

programs103 59% 41% 57 76% 23%

The TV programs I watch are

about the same69 39% 28% 18 24% 7%

The TV programs I watch are

less interesting3 2% 1% - - -

5-7 hrs 36 21% 14% 20 27% 8%

Over 7 hrs 36 21% 14% 15 20% 6%


UNDER 20 20s 30s 40s 50s 60+

I watch more interesting TV programs 2 37 50 39 18 14

The TV programs I watch are about the same 1 19 25 20 9 13

The TV programs I watch are less interesting - 2 1 - - -

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

I watch more interesting TV programs 67% 64% 66% 66% 67% 52%

The TV programs I watch are about the same 33% 33% 33% 34% 33% 48%

The TV programs I watch are less interesting - 3% 1% - - -


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Q4. Now that you have a DVR, which of these statements would you agree with?

NUMBER OF UNITS PERCENTAGE OF

TOTAL

I am much more likely to find something good on television 171 68%

I am slightly more likely to find something good to watch on television 39 16%

The DVR hasn't made any difference to how good the programs are that I

watch

40 16%

I am less likely to find something good to watch - -

By Gender

MALE FEMALE

RESPONSE

S% OF MALES

% OF

TOTAL

RESPONSE

S% OF FEMALES

% OF

TOTAL

I am much more likely to find

something good on television117 67% 47% 54 72% 22%

I am slightly more likely to find

something good to watch on

television

29 17% 12% 10 13% 4%

The DVR hasn't made any

difference to how good the

programs are that I watch

29 17% 12% 11 15% 4%

I am less likely to find something

good to watch- - - - - -

Over 7 hrs 36 21% 14% 15 20% 6%


UNDER 20 20s 30s 40s 50s 60+

I am much more likely to find something good on television 3 43 55 40 13 17

I am slightly more likely to find something good to watch on television - 8 10 7 10 4

The DVR hasn't made any difference to how good the programs are that I watch - 7 11 12 4 6

I am less likely to find something good to watch - - - - - -

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

I am much more likely to find something good on television 100% 74% 72% 68% 48% 63%

I am slightly more likely to find something good to watch on television - 14% 13% 12% 37% 15%

The DVR hasn't made any difference to how good the programs are that I watch - 12% 14% 20% 15% 22%

I am less likely to find something good to watch - - - - - -


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Q5. If you were explaining to someone, who was thinking of buying a Digital Video

Recorder, the practical reasons for why it was a good idea, which of the following would

you say?


You do not have to hurry home in time for a specific program 214 86%

If the phone rings, or someone calls at the door it doesn't mean the program you're

watching is ruined, because you can just pause it and continue watching later174 70%

You don't have to wait for an ad break to make a cup of coffee or go to the toilet 29 12%

You never miss your favourite show (because a DVR can be set to automatically record it

whenever it's on)209 84%

None of these 24 10%

Other practical reason - specify: - -

By Gender

MALE FEMALE


You do not have to hurry home

in time for a specific program148 85% 59% 66 88% 26%

If the phone rings, or someone

calls at the door it doesn't

mean the program you're

watching is ruined, because

you can just pause it and

continue watching later

119 68% 48% 55 73% 22%

You don't have to wait for an

ad break to make a cup of

coffee or go to the toilet

20 11% 8% 9 12% 4%

You never miss your favourite

show (because a DVR can be

set to automatically record itwhenever it's on)

142 81% 57% 67 89% 27%

None of these 18 10% 7% 6 8% 2%

Other practical reason -

specify:- - - - - -


UNDER 20 20s 30s 40s 50s 60+

You do not have to hurry home in time for a specific program 3 53 67 50 20 21

If the phone rings, or someone calls at the door it doesn't mean the program

you're watching is ruined, because you can just pause it and continuewatching later

3 41 55 44 18 13

You don't have to wait for an ad break to make a cup of coffee or go to the toilet - 11 11 2 2 3

You never miss your favourite show (because a DVR can be set to

automatically record it whenever it's on)

3 47 63 53 20 23

None of these - 6 8 5 3 2

Other practical reason - specify: - - - - - -


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By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

You do not have to hurry home in time for a specific program 100% 91% 88% 85% 74% 78%

If the phone rings, or someone calls at the door it doesn't mean the program

you're watching is ruined, because you can just pause it and continue watching

later

100% 71% 72% 75% 67% 48%

You don't have to wait for an ad break to make a cup of coffee or go to the toilet - 19% 14% 3% 7% 11%

You never miss your favourite show (because a DVR can be set toautomatically record it whenever it's on)

100% 81% 83% 90% 74% 85%

None of these - 10% 11% 8% 11% 7%

Other practical reason - specify: - - - - - -

Q6. How do you rate the way a DVR is operated?


A digital video recorder is much easier to operate than the more old-fashioned video cassette recorder 43 17%

You hardly ever have that annoying experience of discovering a program you wanted to see hasn't been

recorded95 38%

Operating a DVR was a revelation -- it's so easy 211 84%

None of these 16 6%

By Gender

MALE FEMALE


A digital video recorder is much easier to

operate than the more old-fashioned video

cassette recorder

28 16% 11% 15 20% 6%

You hardly ever have that annoying

experience of discovering a program you

wanted to see hasn't been recorded

66 38% 26% 29 39% 12%

Operating a DVR was a revelation -- it's so

easy147 84% 59% 64 85% 26%

None of these 14 8% 6% 2 3% 1%


UNDER 20 20s 30s 40s 50s 60+

A digital video recorder is much easier to operate than the more old-fashioned video cassette

recorder

- 6 16 6 7 8

You hardly ever have that annoying experience of discovering a program you wanted to see

hasn't been recorded

2 28 25 25 12 3

Operating a DVR was a revelation -- it's so easy 3 52 65 50 22 19



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By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

A digital video recorder is much easier to operate than the more old-fashioned video cassette

recorder

- 10% 21% 10% 26% 30%

You hardly ever have that annoying experience of discovering a program you wanted to see

hasn't been recorded

67% 48% 33% 42% 44% 11%

Operating a DVR was a revelation -- it's so easy 100% 90% 86% 85% 81% 70%

None of these - 3% 4% 12% 7% 7%

Q7. Which of the following statements would you agree?


Having a DVR has hugely improved how much I enjoy watching TV 170 68%

Having a DVR has slightly improved how much I enjoy watching TV 50 20%

Having a DVR has made no difference to how much I enjoy watching TV 29 12%

Having a DVR has lessened how much I enjoy watching TV 1 0.4%

By Gender

MALE FEMALE


Having a DVR has hugely improved how

much I enjoy watching TV114 65% 46% 56 75% 22%

Having a DVR has slightly improved how

much I enjoy watching TV43 25% 17% 7 9% 3%

Having a DVR has made no difference tohow much I enjoy watching TV 17 10% 7% 12 16% 5%

Having a DVR has lessened how much I

enjoy watching TV1 1% 0.4% - - -


UNDER 20 20s 30s 40s 50s 60+

Having a DVR has hugely improved how much I enjoy watching TV 2 41 52 44 16 15

Having a DVR has slightly improved how much I enjoy watching TV 1 11 18 9 6 5

Having a DVR has made no difference to how much I enjoy watching TV - 5 6 6 5 7

Having a DVR has lessened how much I enjoy watching TV - 1 - - - -

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

Having a DVR has hugely improved how much I enjoy watching TV 67% 71% 68% 75% 59% 56%

Having a DVR has slightly improved how much I enjoy watching TV 33% 19% 24% 15% 22% 19%

Having a DVR has made no difference to how much I enjoy watching TV - 9% 8% 10% 19% 26%

Having a DVR has lessened how much I enjoy watching TV - 2% - - - -


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Q8. If you have a partner, how has your DVR improved your relationship?


No longer have arguments over what to watch 135 54%

Have become more tolerant over partner's favourite programs because they no longer clash with my

favourites108 43%

We plan our viewing better and have more enjoyable evenings together 31 12%

We're both happier because we can enjoy our own programs and share the best programs together 65 26%

None of these 21 8%

Other way it's improved your relationship 1 0.4%

By Gender

MALE FEMALE


No longer have arguments over what to

watch98 56% 39% 37 49% 15%

Have become more tolerant over partner's

favourite programs because they no longer

clash with my favourites

69 39% 28% 39 52% 16%

We plan our viewing better and have more

enjoyable evenings together19 11% 8% 12 16% 5%

We're both happier because we can enjoy

our own programs and share the best

programs together

44 25% 18% 21 28% 8%

None of these 16 9% 6% 5 7% 2%

Other way it's improved your relationship 1 1% 0.4% - - -


UNDER 20 20s 30s 40s 50s 60+

No longer have arguments over what to watch 1 27 49 36 13 9

Have become more tolerant over partner's favourite programs because they no longer clash

with my favourites

1 19 36 26 14 12

We plan our viewing better and have more enjoyable evenings together - 4 12 6 5 4

We're both happier because we can enjoy our own programs and share the best programs

together

- 14 20 14 10 7


Other way it's improved your relationship - - - - 1 -

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

No longer have arguments over what to watch 33% 47% 64% 61% 48% 33%

Have become more tolerant over partner's favourite programs because they no longer clash

with my favourites

33% 33% 47% 44% 52% 44%

We plan our viewing better and have more enjoyable evenings together - 7% 16% 10% 19% 15%

We're both happier because we can enjoy our own programs and share the best programs

together

- 24% 26% 24% 37% 26%

None of these - 9% 7% 12% 7% 7%

Other way it's improved your relationship - - - - 4% -


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Q10. Heres a list of eight popular pieces of todays household technology but you can

only have four which four have become a vital part of your life and which could you live

without?

KEEP LIVE WITHOUT

Mobile phone 94% 6%

Digital video recorder for the TV 77% 23%

Home PC 60% 40%

VCD/DVD Player 48% 52%

Digital Camera 44% 56%

Landline telephone 40% 61%

Games console 19% 81%

iPod 16% 84%

By Gender

WOULD KEEP MALE FEMALE

% OF MALES % OF TOTAL % OF FEMALES % OF TOTAL

Mobile phone 93% 65% 99% 30%

Home PC 58% 41% 65% 20%

iPod 20% 14% 8% 2%

Digital video recorder for the TV 75% 53% 80% 24%

Landline telephone 41% 28% 37% 11%

Digital Camera 44% 31% 44% 13%

VCD/DVD Player 46% 32% 53% 16%

Games console 21% 15% 13% 4%

By Gender

WOULD LIVE WITHOUT MALE FEMALE

% OF ALL MALES % OF TOTAL % OF ALL FEMALES % OF TOTAL

Mobile phone 8% 6% 1% 0.4%

Home PC 43% 30% 35% 10%

iPod 81% 57% 92% 28%


Landline telephone 59% 41% 64% 20%

Digital Camera 56% 39% 56% 17%

VCD/DVD Player 54% 38% 47% 14%

Games console 79% 56% 87% 26%


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By Age Group

WOULD KEEP UNDER 20 20s 30s 40s 50s 60+

Mobile phone 100% 97% 95% 95% 96% 85%

Digital video recorder for the TV 100% 74% 82% 75% 63% 85%

Home PC 67% 55% 55% 64% 74% 63%

Digital Camera 67% 36% 54% 39% 52% 30%

Landline telephone 33% 31% 39% 46% 41% 44%

iPod 33% 21% 14% 19% 19% 4%

VCD/DVD Player - 57% 46% 42% 30% 70%

Games console - 31% 14% 15% 19% 19%

By Age Group

WOULD LIVE WITHOUT UNDER 20 20s 30s 40s 50s 60+

Mobile phone - 4% 5% 5% 4% 15%

Home PC 33% 45% 46% 36% 26% 37%

iPod 67% 79% 86% 81% 81% 96%

Digital video recorder for the TV - 26% 18% 25% 37% 15%

Landline telephone 67% 69% 62% 54% 59% 56%

Digital Camera 33% 64% 46% 61% 48% 70%

VCD/DVD Player 100% 43% 54% 58% 70% 30%

Games console 100% 69% 86% 86% 81% 81%


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Q11. Heres a list of eight useful household items but you can only have four which

four have become a vital part of your life and which could you live without?

KEEP LIVE

WITHOUT

Washing machine 94% 7%

Air conditioner 72% 28%

Digital video recorder for the TV 66% 34%

Microwave 55% 45%

Blender 52% 49%

Dishwasher 31% 59%

Hairdryer 16% 86%

Coffee maker 11% 90%

By Gender

WOULD KEEP MALE FEMALE

% OF MALES % OF TOTAL % OF FEMALES % OF TOTAL

Washing Machine 95% 67% 89% 27%

Air conditioner 71% 50% 75% 22%

Microwave 51% 36% 61% 19%


Coffee maker 13% 9% 12% 4%

Blender 51% 36% 53% 16%

Hairdryer 16% 11% 16% 5%

Dishwasher 33% 23% 29% 8%

By Gender

WOULD LIVE WITHOUT MALE FEMALE

% OF MALES % OF TOTAL % OF FEMALES% OF

TOTAL

Washing machine 6% 4% 11% 3%

Air conditioner 30% 21% 25% 7%

Microwave 51% 36% 40% 12%


Coffee maker 91% 63% 89% 27%

Blender 50% 35% 48% 14%

Hairdryer 85% 60% 85% 26%

Dishwasher 56% 38% 70% 20%


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By Age Group

WOULD KEEP UNDER 20 20s 30s 40s 50s 60+

Washing machine 100% 97% 91% 92% 100% 93%

Air conditioner 67% 69% 78% 71% 78% 59%


Blender 67% 51% 51% 51% 70% 41%

Dishwasher 67% 38% 32% 37% 33% 28%

Hairdryer 33% 17% 11% 17% 7% 26%

Microwave - 57% 51% 58% 59% 59%

Coffee maker - 14% 16% 10% 4% 11%

By Age Group

WOULD LIVE WITHOUT UNDER 20 20s 30s 40s 50s 60+

Washing machine - 3% 10% 10% - 7%

Air conditioner 33% 31% 22% 29% 22% 41%

Microwave 100% 43% 51% 42% 41% 41%


Coffee maker 100% 86% 84% 91% 96% 89%

Blender 33% 51% 51% 49% 30% 59%

Hairdryer 67% 84% 90% 83% 93% 74%

Dishwasher 33% 62% 58% 63% 67% 72%

Q12. Do you have any plans to buy a second DVR for a different location in your house?

RESPONSES % OF

TOTAL

Already have a second DVR 56 22%

Would like to get a second DVR 78 31%

Don't want a second DVR 116 46%

By Gender

MALE FEMALE

RESPONSES % OF MALES% OF

TOTAL

RESPONSES % OF FEMALES% OF

TOTAL

Already have a second DVR 34 19% 14% 22 29% 9%

Would like to get a second

DVR57 33% 23% 21 28% 9%

Don't want a second DVR 84 48% 34% 32 43% 13%


20/21



UNDER 20 20s 30s 40s 50s 60+

Already have a second DVR 1 14 12 15 6 8

Would like to get a second DVR - 27 26 13 6 6

Don't want a second DVR 2 17 38 31 15 13

By Age Group (%)

UNDER 20 20s 30s 40s 50s 60+

Already have a second DVR 33% 24% 16% 25% 22% 30%

Would like to get a second DVR - 46% 34% 22% 22% 22%

Don't want a second DVR 67% 29% 50% 53% 56% 48%


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7. About Media Partners Asia Consumer Research

The Indian DVR Consumer Trends report was undertaken by Media Partners Asias

Consumer Research division.

Media Partners Asia (MPA) isa leading provider of information services on media and telecoms

in Asia Pacific. MPA offers various audiences and clients with multiple services, including

publishing, research, consulting, online and conferences. The company covers all major media

and communications sectors, including: advertising; broadcasting; broadband; cable and satelliteTV; digital TV; filmed entertainment; IPTV; mobile; online; outdoor; pay-TV; and print media. MPA

publications and reports receive widespread coverage in global media and are utilized by

numerous industry-related groups.

To learn more about MPA and its capabilities, visit www.media-partners-asia.com .

To gain more insight into the industries MPA covers, visit www.mediaresearchasia.com and

www.asiamediajournal.com.

nds dvr report october 2009

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