ndcc presentation final
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Digital Marketing Strategy for NDCCTRANSCRIPT
Digital Marketing StrategyNorth Dublin Chamber of Commerce - NDCC
DCU Masters in Marketing PracticumNiamh DowneyLaureen MorrissetteDan Higgins
Where we startedWhere we started
Primary Research:Quantitative SurveysQualitative Interviews
Secondary Research:Search Engine OptimisationSocial Media Networking
NDCC Online Presence Survey and Interview- NDCC Online Presence Survey and Interview- ResultsResults
How often do you visit the NDCC websiteHow often do you visit the NDCC website
Every dayOnce a weekOnce a monthNever
46.2%
42.3% 11.5%0%
0 10 20 30 40
Informative
Somewhat informative
Not Informative
N/A
% of members
13%
34%
33%
How would you rate the NDCC websiteHow would you rate the NDCC website
0
10
20
30
40
50
60
Yes No Maybe N/A
YesNo Maybe N/A
Would you consider advertising on the NDCC website?Would you consider advertising on the NDCC website?
0 20 40 60 80
AdvancedIntermediateBasic LevelCan't use
3.4%
58%
20%
17%
How would you describe you social networking skills level?How would you describe you social networking skills level?
TweetdeckYoutube
None
What Social Networking sites does What Social Networking sites does your business currently use? your business currently use?
60%
23%
23%6.7%
30%
100% of respondents agreed the NDCC should have a social media networking presence.
NDCC Interviews resultsNDCC Interviews results
90% of respondents said they wanted regular updates ofthe NDCC’s activities via email and the website
80% of respondents felt the website did not reflect the NDCC member services
Where we are nowWhere we are now
Creating the websiteCreating Online presence with Social Media Networks
• Not reflective of the services provided by the Chamber
• Needs to become the Central Hub for information
• Should entice new membership
• Added value through LInK Research Centre
Creating the WebsiteCreating the Website
Website DevelopmentWebsite Development
On the Pulse of Business Networking in North Dublin
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View our Gallery HereView Upcoming Events Calender Here
View NDCC and Local NewsHere
HOME EVENTS JOIN USCONTACTNEWSMEMBERS ABOUT US GALLERY LINKS
NORTH DUBLIN CHAMBER OF COMMERCE
Get connected with the NDCC, the Hub for business in North Dublin
Connect with the us
To learn more about becoming a member click Here
Past Events Present Events Future Events
North Dublin Chamber of CommerceTel: 01 - 7008861Fax: 01 - 7008862
View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here.
View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here.
Find out more about our Social Media Networking presentation and how it may affect you by clicking Here
• New Executive board elected. To find out who, click Here.• Find out what events the NDCC is hosting to benefit YOU, click Here.
• Ryanair fails yet again in Aer Lingus take over bid, find out More.• The President of the EU attempts to secure a strong future for the Euro. Find out More.
• Libya eyes up BP shares. How will this affect oil prices? Find out More.• British Chambers of Commerce hail continued growth. Find out More.
On the Pulse of Business Networking in North Dublin
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HOME EVENTS JOIN USCONTACTNEWSMEMBERS ABOUT US GALLERY LINKS
NORTH DUBLIN CHAMBER OF COMMERCE
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Upcoming EventDigital Marketing Strategy Date: July 7, 2010Time: 8:00amLocation: Bea Orpen BuildingPresenters: DCU Practicum TeamDescription: Increasing online presence for the NDCCFee: FREE to members
ANNUAL GOLFING EVENT BUDGET BREAKFAST
Taste of Thailand. Click Here
Dublin Events
Hamleys Family Fun Day. Click Here
North Dublin Chamber of CommerceTel: 01 - 7008861Fax: 01 - 7008862
Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours.RSVP to this event
Kenco 97% Less
Learn more about our New Digital Marketing Diploma on www.dcu.ie
When What WhereJuly 7, 2010
8:00 am
July 8, 20108:00 am
July 9, 20105:00 pm
July 10, 20105:00 pm
July 11, 20108:00 am
July 12, 20108:00 am
July 13, 201012:00 pm
July 14, 20105:00 pm
08/04/23 18North Dublin Chamber of Commerce
Creating a presenceCreating a presence
Social Media NetworkingSocial Media Networking
The power is now in the hands of the consumer
Strengthens the emotional ties with customers
The power of question is great.
But it also comes with responsibility on your side.
Where we want to goWhere we want to go
Build an interactive websiteBuild an interactive websiteQualitative interviews with SME’sQualitative interviews with SME’sSocial Media Networking WorkshopSocial Media Networking Workshop
08/04/23 24North Dublin Chamber of Commerce
• What is it?
• How will it help us?
• How can we use it?
SEO StrategySEO Strategy
08/04/23 25North Dublin Chamber of Commerce
• Current Strategy– Undeveloped – Not effectively utilising resources available
• Proposed strategy– Optimise available resources– Highly cost effective– Increased brand awareness– NDCC as an information centre through Backlinks
with all members
SEO StrategySEO Strategy
08/04/23 26North Dublin Chamber of Commerce
• Home Page URL’s– Home:
• http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1– Events page:
• http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27
– News:• http://www.ndcc.ie/index.php?
option=com_content&task=view&id=9&Itemid=18– HR Documents:
• http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20
– Contact Page:• http://www.nordubchamber.com/ndc/index.php?
option=com_dfcontact&Itemid=8– Membership Benefits Page:
• http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
– Links Page:• http://www.nordubchamber.com/ndc/index.php?
option=com_content&task=view&id=10&Itemid=19
Current WebsiteCurrent Website
08/04/23 27North Dublin Chamber of Commerce
• Suggested URL’s– The URL’s which have been suggested below are much shorter and more
accessible for the user who will be accessing the site.– Home Page:
• http://www.ndcc.ie/home– Events page:
• http://www.ndcc.ie/events– News Page:
• http://www.ndcc.ie/news– HR Documents Page:
• http://www.ndcc.ie/hrdoc– Contact Page:
• http://www.ndcc.ie/contact– Membership Benefits Page:
• http://www.ndcc.ie/benefits– Links Page:
• http://www.ndcc.ie/links
Proposed WebsiteProposed Website
08/04/23 28North Dublin Chamber of Commerce
Over 810 potential key words
Creates synergy between the strategies
Ensures improved brand recognition with Businesses and Customers
Increases long-term survival
Benefits of a Combined StrategyBenefits of a Combined Strategy
Alternative Networking sites
Social Media Networking Social Media Networking WorkshopWorkshop
How to Surf the Social Media How to Surf the Social Media WaveWave
Build a cost efficient, interactive website
Make the NDCC the business and political voice of North Dublin
Create a strong brand recognition online and offline with SMN
Hub of Information
Thank you for listening