nbipsurveystructure
DESCRIPTION
The Networked Business Project. The survey structure on how answers from questionnaire are processed and in the end utilized.TRANSCRIPT
Mapping Digital Maturity. Moving business forward
• Digital Maturity mapped out• Know your own position
• Know your industry’s position• Know your potential
The overall goal is to create a Real Time basedInternational(SaaS) Service providing Actionable Insights into Business done Digital
The structure for the project is set
Questionaire collects relevant data from companies
..A tailormade dashboard service provides drillable data and actionable insights for businesses
Maturity framework processess the survey datainto..
The framework should provide an answers to two essential questions
• To which extent companies employ Web/Mobile/Social/Big data/Cloud-IT technologies to support fulfillment of their business goals
• How to measure an extent to which these technologies are employed
What can be achieved with survey method?
• Survey can provide a company’s own perspective on the level of utilization of these technologies. • This point reveals technological capacity of the company to absorb 5 technologies.
• Survey can provide a company’s own perspective on the success of using the 5 technologies on fulfilling its business goals.• This point reveals how the company understands the business value of employing these
technologies.
• Survey can provide a company’s own perspective in how to most successfully anchor these technologies within its organization. • This point reveals organizational anchoring of the 5 technologies. Whether one or multiple
technologies are employed within one business function, multiple business function, or across all relevant business functions.
• Survey can provide a company’s own perspective on how to govern, implement and steer these technologies to provide business value.• This point reveal a governance framework and its quality in deploying and reaping
benefits of the employed technologies.
Maturity Framework Background
Survey Machine room
The maturity framework has 4 dimensions
..Scored on 5 maturity stages
5. Innovative4. Strategic
3. Tactical2. Operational
1. Initial
The model is designed to assess
technology adaption and deployment
across 4 dimensions…
Maturity framework – 4 dimensions explained
Governance dimension • This dimension should deal with process
management, project management, implementation management, as well as IT-management which is essential to ensure the success of projects and process which employ one of 5 technologies.
• Essential aspects of governance is whether organization has management framework allowing a successful use of a particular technology in order to ensure contribution to its business objectives.
• In addition, this dimension also should deal with the human resources, skills and competencies needed to successfully utilize technology in question.
Organizational anchoring dimension• The anchoring of technology within one
business function or department of organization, or whether technology is spread among multiple business functions and departments.
• More mature organizations would have a capability to employ technology across multiple functions, ensure that positive contribution of technology to the goals of one department are also translated into positive input into other departments/business functions (i.e. PR increases brand awareness using social media, the results are then fed directly into marketing in order to nurture leads, and finally marketing forwards the leads obtained to sales department)
Business view dimension• Anchoring of a technology to
contribute to the organizational goals through a measurable framework.
• More mature organizations would use technologies to directly input into strategic decision making or in order to create a competitive edge.
Technology dimension• This dimension deals with
directly with the process of deployment, implementation and scalability of the technology in questions. More mature organizations have a scalable and implementable framework for technology deployment.
Maturity framework – 5 maturity stages explained
Model is design as such to assess technology adaption and deployment across 4 assessment dimensions through 5 maturity stages:
Level 1 Maturity – Initial Stage• Initial stage of maturity is characterized by initial adoption of technology by organization,
usually through pilot projects. Best practices, governance and business value is not fully understood and process is usually ad-hoc.
Level 2 Maturity – Operational Stage• Operational stage of maturity is characterized by incorporating reproducible process and
results of using technology to fulfill some of short term business goals of one or couple of departments or business functions within an organization.
Level 3 Maturity – Tactical Stage• Tactical stage of maturity is characterized by well developed governance and best
practices surrounding deployment of technology in order to fulfill business goals of multiple departments. Sharing of know-how and resources across organization is also well established.
Level 4 Maturity – Strategic Stage• Strategic stage of maturity is characterized by technology deployment as the strategic
resources of the company. Technology deployment should plug into strategic goals of the company and there is a long term perspective on usage and development of technology. Resource sharing, know-how and best practices are exchanged across all levels of organization.
Level 5 Maturity – Innovation Stage• Innovation stage is characterized as using a technology to gain competitive edge, improve
products and services and maintain market leadership.
5 Technologies
Social MediaWebBig DataMobileCloud-IT
Each technology split into 6 Business functions
Sales & MarketingHR & Employer developmentOrganization / managementPR & CommunicationsInnovation (R&D)Service & Support
The survey overview explained
Focusing on key aspects of how organizations relate business to digital technologies
• Organizational anchoring (ad hoc, tactical or strat.)
• Value from use.• Readiness • Internenal /
external use
Each technology Is divided into..
6 business functionsthat each has questions relating to..
This means that when fx. an HR manager from Grundfos takes the survey
She start off the survey on demograpic data (i.e. Country, Industry and ”HR” as her Business function)..
..And gets to answer questions on the 5 technologies related to her area of expertise
Social MediaWebBig DataMobileCloud-IT
Answers get scored and related to her use, relevancy and anchoring.
Actionable insights
Takeouts for Partners and Companies
Gap analysis
Benchmarking –Industry
Benchmarking –Competitors