navigating storage in a cloudy environment
DESCRIPTION
Steve Campbell, Chief Technology Officer at HGST, presents at Cloud Expo 2013 on the data center evolution, enterprise solid state drives, the future of data storage, and more.TRANSCRIPT
© 2013 HGST, INC.
Steve CampbellChief Technology Officer
Navigating Storage in a Cloudy Environment
2© 2013 HGST, INC.
Forward Looking Statement
This presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the development and adoption of a new storage architecture and the potential introduction of products based on this architecture. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements.
Additional key risks and uncertainties include the impact of continued uncertainty and volatility in global economic conditions; actions by competitors, business conditions and growth in the various hard drive segments. More information about the other risks and uncertainties that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the SEC’s website at www.sec.gov, including our Quarterly Report on Form 10-Q filed with the SEC on May 5, 2014, to which your attention is directed. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as otherwise required by law.
This presentation contains financial measures defined as non-GAAP by the SEC. We believe that certain non-GAAP financial measures, when presented in conjunction with comparable GAAP (Generally Accepted Accounting Principles) measures, are useful because that information is an appropriate measure for evaluating our operating performance. Non-GAAP information is used to evaluate business performance and management's effectiveness. These measures should be considered in addition to, not as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP. Non-GAAP financial measures may not be calculated in the same manner by all companies and therefore may not be comparable.
3© 2013 HGST, INC.
Agenda
Who is HGST?
The Data Center Evolution
Enterprise Solid State Drives
A New Platform for the Future
The Future of Data Storage
4© 2013 HGST, INC.
Our Heritage
HGST and WD are independent subsidiaries of Western Digital Corporation Both subsidiaries are realizing superior financial performance
5© 2013 HGST, INC.
Heritage of Innovation and Industry Firsts
1950 2000 Today
1979 Thin Film Heads
1991MR Heads
1997 GMR Heads
2000 National Medal of Technology
2001AFC Media
2007First 1TBHDD
2012 Helium
Technology
2013 10-nanometerPatterned-BitMilestone
1973Winchester DiskIBM 3340 – fatherof the modern HDD
1978First disk array subsystem patent
1962 Hydrodynamic
Air Bearing Sliders
1990 PRML
Channel
1997Ramp Load/Unload
1994First 3.5”
Enterprise HDD with
1M hr MTBF
19991” Microdrive
20062.5” PMR HDDfor high-volumeOEM use
2004First 5-platter 3.5”design
2011 First 7200 RPM Enterprise HDD with 2M hr MTBF rating
2010First 7200 RPM7mm 2.5” HDD
1956 – RAMACInvented First Hard Drive
6© 2013 HGST, INC.
2012–2020 Storage Trends
Of the exabytes stored on HDDs and SSDs, over 85% in 2020 will be stored on HDDs
Source: HGST analysis
Personal CE
Cloud
Exabyte Forecast by Application
Client PC
TabletsSmart/Feature Phones
7© 2013 HGST, INC.
2012 2013 2014 2015 2016 2017 2018 2019 20200
1,000
2,000
3,000
4,000
5,000
EB
HDD Exabyte Outlook: CAGR 35%
Areal Density Progress
HAMR
15% CAGR
25-30% CAGR
Average head and disk count per drive will continue to increase
Gap
Exabyte vs. Areal Density Growth
HDD Component Usage Dynamics
8© 2013 HGST, INC.
Large and Growing Market
2012 2013 2014 2015 20160
100
200
300
400
500
600
700
Enterprise SSD
Personal Storage
Enterprise (High Cap)
Consumer Electronics
Desktop PC
Mobile PC
Enterprise (Performance)
Un
its
(M
)
2012 - 2016 Growth Rate is 3.1%
2012-16 Industry Growth (CAGR)
47.4%
21.9%
17.6%
2.4%
- 1.7%
- 3.9%
- 7.2%
Source: IDC Market Analysis: Storage Mechanisms: Disk - Worldwide Hard Disk Drive 2012-2017 Forecast: Adjusting to the IT Industry's Transformation
9© 2013 HGST, INC.9
Parallel Growth RatesAREAL DENSITY GROWTH
2010 2012 2014 2016 2018 2020100
1000
10000
Are
al D
en
sity
(M
b/m
m2
)
Conventional FG NAND
HAMR/BPM/TDMR
Dual FG
3D
RRAM X-point ArrayExtension
Invention
ExistingHDD
Source: HGST analysis
HAMR
Conventional PMR
Shingle/PMR
© 2013 HGST, INC.
Data Center EvolutionTrends Driving Change and Growth
11© 2013 HGST, INC.
What’s Driving the Data Center Evolution
12© 2013 HGST, INC.
Enterprise Market Outlook
2011 2012 2013 2014 2015 20160
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
M U
nit
s
Market Trends Customized architectures with
Open Source software and hardware
Customer fragmentation & sole-sourcing
Cloud is a capacity and roadmap driver
SSD becoming a key storage tier
New capacity drivers: big data analytics & cold storage
TCO becoming a critical decision making factor
Capacity Enterprise
Performance Enterprise
Enterprise SSD
2.5”
3.5”
Source: IDC
13© 2013 HGST, INC.
Optimized Solutions
Dynamic Workloads
Replication & Erasure Coding
Free-Air Environments
Petabytes to Exabytes
Free & Forever Storage
General Purpose Solutions
Predictable Workloads
RAID Protected
Controlled Environments
Terabytes to Petabytes
Business Critical Storage
Data Center Segmentation
TCO is Critical to Both Data Center Types
Hyperscale Data CentersTraditional Data Centers
14© 2013 HGST, INC.
Device reliability
Power consumption and cooling costs
Equipment acquisition costs
Bandwidth in the datacenter
Security
Server and storage density vs. floor space costs
Need bulk storage solutions for content, backup, disaster recovery
Management / Administration: Data, Storage, Server, Network
Drivers of Opportunity
Hyperscale Data Center Pain Points
15© 2013 HGST, INC.
Digital Storage Growth Outpacing Flat IT Budgets
2012 2022
Flat IT Budgets
Capacity
Cold Storage
Digital StorageAnnual Growth~50%
This Gap Requires: Lower CapEx Lowest TCO Differentiated
Product Offerings
Source: IDC & HGST analysis
16© 2013 HGST, INC.
HGST’s View on Storage Tiering
Ultr
asta
r Cla
ss –
1.4
-2.0
M M
TBF
800K
M
TBF
Highest Performance
High Performance and
High Reliability
High Capacity and
High Reliability
High Capacity and
Low Workload Optimized
New Storage class that
is lowest $/TB?
COOL
COOLER
COLD
HOT
WARM
17© 2013 HGST, INC.
Data CenterApplications
Application Segmentation
Cold Storage
Cloud Storage Data Warehouse Archive Backup Big Data Storage Long-Tail Content Regulatory Driven Archive
Consumer Driven Social Media Content
Medical Records Email Archive
Performance
Databases / OLTP
Content Serving
Business Intelligence
Cloud Gaming
Capacity
Cloud Computing
Virtualized ServersSocial NetworksCloud StorageBig Data StorageLong-Tail ContentCRMHPC
Value
Cloud Storage Big Data
StorageLong-Tail ContentMail ServersFinancialVideo on DemandSurveillance
Enterprise SSD
HF Trading Big Data
Analytics Indexing Databases /
OLTP High Density
VDI
Data Type HOT WARM COOL COOLER COLD
Choose the RIGHT Drive for the RIGHT Application
18© 2013 HGST, INC.
Selecting the Right Drive for the Right Workload
Cold Storage
Performance
Capacity
Value
Enterprise SSD
Data Type HOT WARM COOL COOLER COLD
₵₵₵$$$$ $$$ $$
1 in 1017 1 in 1016 1 in 1015
600K 600K
5 years 5 years 5 years1.2 – 2 Mh 1.2 – 2 Mh 1.2 – 2 Mh
Emerging Market Being
Defined
550TB/year 550TB/yearN/A
N/A
$
1 in 1014
300K
180TB/year
3 years800K
Workload
$/GB
Error RateLoad/UnloadCycles
WarrantyMTBF
Ultrastar Enterprise SSDs Ultrastar 10K and 15K HDDs Ultrastar 7K4000 SAS/SATA MegaScale DC™ Low-workload New HDD Innovation
© 2013 HGST, INC.
Enterprise SSDsStorage Solutions for the Most Demanding Data Center Applications
20© 2013 HGST, INC.
Enterprise SSD – Forecast
2012 2013 2014 2015 2016 2017 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Enterprise SSD – Units (M)
2012 2013 2014 2015 2016 2017$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
Enterprise SSD – Revenue (B)
SAS & PCIe represent majority of future Enterprise SSD revenue opportunity while SATA maintains a strong unit position
PCIe
SAS
SATA/SATAe
PCIe
SAS
SATA/SATAe
Source : HGST
21© 2013 HGST, INC.
Broad PCIe and SAS SSD product portfolio Server and storage fabric-wide software solutions
Application Acceleration &
Workload Optimization
Shared access to distributed SSDs Advanced single- and multi-server caching Health monitoring IO system analysis
Simplified Integration & Management
Higher compute resource efficiency Reduced I/O and shared network bottlenecks High availability and endurance Lower power consumption
Improved Data Center Economics
HGST: Powering The Next-Generation Data CenterSolutions for the Converged Infrastructure
22© 2013 HGST, INC.
Increasing Value to Customers Through Intelligent Device Strategy
Applications
Processing
Storage
HDD
Intel JDA
SSD
sTec
EnhancedController
SSD
VeloBit
AdvancedCaching
Virident
App-Optimized FlashShared Server FlashFlash-Aware App API
SWSW
23© 2013 HGST, INC.
HGST Intelligent Storage SolutionsIndustry-leading SSDs with system and application optimized software
SAS PCIe
s800 Series Ultrastar SSD800xx/SSD1000xx
s1100-SeriesVirident
FlashMAX II
HA, Shared Access, Caching
Virident vFAS Software Technology
Virident FlashMAX Connect Software
Suite
EnhanceIO Caching Software
SDM Device Management Software
Industry-proven, award-winning SAS SSDs
Mainstream SAS SSDs & unique configurations
(1.8”, 2TB)
High Performance PCIe SSD platform with unique
software capabilities
Mainstream PCIe SSDs w/high endurance
The Sealed Helium HDDA Storage Platform for the Future
25© 2013 HGST, INC.
Time For A New Class of HDDsChallenges, Opportunities & Growth
Unprecedented Storage Demand
Areal Density Slow-Down Recording Technology
Challenges
Total Cost of Ownership Hyperscale Datacenter
Pain Points
~50% CAGR
26© 2013 HGST, INC.
~23% Mechanical
PowerSavings
Air – 5 Disk
AirO
NON
Disk Rotation Helium Reduced
Flutter
Thinner Platters
Less MotorDrag
Disk Flutter&
Vibration
Disk Rotation
O
N Nitrogen
Oxygen
Helium
4◦C cooler operation 49% reduction in watts/TB
Helium – 7 Disk
How It Works Reduces mechanical power dissipated in air shear Allows platters to be placed closer together enabling more capacity
27© 2013 HGST, INC.
INTRODUCING
Ultrastar® He6
6TB
World’s First 6TB 3.5-inch Helium Drive
4oCCOOLER
50%MORE
CAPACITY
23%LOWERPOWER
Worksw/ Existing
3.5”SMR/HAMRCOMPATIBLE
30%QUIETER
50gLIGHTER
28© 2013 HGST, INC.
Air vs. HeliumSame Form Factor – Exponential Difference
5-diskdesign
Same 1”z-height
4TB 6TB
7Stac™Design
29© 2013 HGST, INC.
Reducing TCO with Ultrastar He6
TCOptimized™
Power Consumption: Watts/TB
Cooling Efficiency: BTU/TB
Density / Footprint: TB/SqFt
Long-Term Reliability: MTBF
Acquisition Costs: $/GB
Reduced System Weight
30© 2013 HGST, INC.
Deploying 11PB of Storage:Conventional HDDs vs. Ultrastar He6
HelioSealPlatform
Advantage
57% less power (HDD only)
33% less space Less complexity
The above TCO's are estimates only. Individual TCO may vary.
Using 4 TB 3.5” Conventional HDDs
12Racks
240Enclosures
2,880HDDs
32.8KW192Sq ft
>500cables
Using 6 TB 3.5” Sealed HDDs
8Racks
160Enclosures
1,920HDDs
14.0KW128Sq ft
>350cables
31© 2013 HGST, INC.
22-33% TCO
Savings
Hyperscale Datacenter TCOConventional 5D HDDs Ultrastar He6 with
HelioSeal Platform
Reductions in both CAPEX & OPEX Cooler, lower-power HDDs reduce power & cooling costs Fewer, denser servers = less networking infrastructure, less space, less power, less cooling Lower complexity, less maintenance
The above TCO's are estimates only. Individual TCO may vary
Costs include TOR and aggregator costs & power into “rack cost”; “Server cost” is the customer cost of a complete 2U-12 server without HDDs. TCO savings vary based on PUE, cost of power, server type/density
HDD
Rack/Network
Server
Power
CoolingFloor Space
HDD
Rack/NetworkServer
Power
Cooling
Floor Space
32© 2013 HGST, INC.
Other TCO Considerations
Data centers within metropolitan areas face additional constraints and challenges:
– May not be able to acquire additional floor space
– May not be able to get adequate power
– May not be able to provide adequate cooling: “Free-Air” cooling not available in these environments
– Floor loading limits—typically ~2000lbs./sqft but varies by locality and individual building
The HelioSeal Platform’s high density, lower power and cooler operation solvesproblems for hyperscale datacenters, co-location facilities and internal IT
33© 2013 HGST, INC.
New Emerging Class of Data CentersNew Coolant Technologies, New HDD Opportunities
Data center designers and server vendors are continuing to pack more capability into smaller spaces
– Modular and “container” datacenters
– Servers with faster CPUs and more cores
– More servers in a given volumetric space
– Desire to place storage “closer” to compute node
Effective cooling is becoming a new challenge– Hotter components
– Less space for efficient airflow
– The HDD blocks even more airflow
34© 2013 HGST, INC.
Ultrastar He6 Naturally Designed for Immersion Cooled Data Centers
Growing interest in immersion cooling – Servers immersed in a non-conductive liquid
– Liquids can remove heat more efficiently
Limitations with current HDDs– High-density solutions w/ local storage can not be immersed
– Traditional HDDs “need to breathe”
Ultrastar He6 uniquely suitable for immersion cooling
Ultrastar He6 operates in non-conductive liquids
Photo used with permission from www.grcooling.com
Nov 4-7, 2013Booth #209
LIVE DEMOSanta Clara Convention Center
35© 2013 HGST, INC.
A Foundation For The Next 10+ YearsMuch More Than a Capacity Bump
The HelioSeal Platform provides immediate benefits and will add to the value of other HDD innovations
Higher Capacities
Better TCO
Emerging and future HDD technologies will be built on the HelioSeal Platform, enabling additional value
SMR
HAMR
Other Technologies
Future of Data Storage
37© 2013 HGST, INC.
Shingled Magnetic Recording (SMR)
Write ‘over-lapping’Data tracks
Track pitch
Read Data tracks
Concept Write head wider than track pitch and overwrites data several tracks wide Read track width is determined by how much the head is incremented radially
between writes Track pitch is determined by servo control rather than head physical dimensions
38© 2013 HGST, INC.
Industry projecting the introduction of HAMR technology in 2016-2017
HAMR : A Whole New Recording System
Heat-Assisted Magnetic Recording (HAMR)
Density growth limited by ability to make smaller bits thermally stable HAMR combines laser and magnetic field to write the media Allows for use of much higher coercivity media and hence enables higher densities
dx
dT
dT
dH
dx
dHkeff
39© 2013 HGST, INC.
Bit Patterned Media
Extend density by replacing randomly sputtered grains with very uniform, lithographically-defined magnetic islands
The challenge for bit patterned media is how to fabricate these very small islands precisely and cost-effectively
Feature sizes will need to be smaller than semiconductor
Granular Media versus Bit Patterned Media
100 nm
Have already demonstrated all the steps necessary for 13nm half pitch
40© 2013 HGST, INC.
Storage Central to Evolving Ecosystem
Big Data Storage
Cold Storage
Big Data Analytics
Ecosystem Trends
New Measures: TCO
New Applications
Cloud Computing
Storage is at the Center
Customer Complexity
41© 2013 HGST, INC.
Capacity & Trademark Statements
This information is presented as of November 6, 2013, and HGST does not undertake any obligation to update any of the information
provided.
One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) equals 1,000GB (one trillion bytes), and one petabyte
(PB) equals 1,000TB (one quadrillion bytes) when referring to hard drive or solid state drive capacity. Accessible capacity
will vary from the stated capacity due to formatting and partitioning of the drive, the computer’s operating system, and
other factors.
Ultrastar, MegaScale, HelioSeal, 7Stac, Virident, and FlashMAX are trademarks or registered trademarks of HGST, Inc.
HGST trademarks are intended and authorized for use only in countries and jurisdictions in which HGST has obtained the
rights to use, market and advertise the brand. HGST shall not be liable to third parties for unauthorized use of this
document or unauthorized use of its trademarks.
All other company names, products or trademarks used in this presentation are the marks of their respective owners, and
not HGST.
© 2013 HGST, INC.
Steve CampbellChief Technology Officer
Navigating Storage in a Cloudy Environment