national sales meeting
DESCRIPTION
National Sales Meeting. Purpose. To provide you the tools to increase sales, market shares and win the Trophy . Dinex 2014 Programs. 2014 Programs & Promotions New Products Marketing Strategy Contest. 2014 Programs & Promotions. Why a Dinex Toolbox? Convert entrenched competitors - PowerPoint PPT PresentationTRANSCRIPT
FoodService Products Sanitary Maintenance Dinex Marko
National Sales Meeting
FoodService Products Sanitary Maintenance Dinex Marko
• To provide you the tools to increase sales, market shares and win the Trophy
Purpose
FoodService Products Sanitary Maintenance Dinex Marko
Dinex 2014 Programs
• 2014 Programs & Promotions• New Products• Marketing Strategy• Contest
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & PromotionsWhy a Dinex Toolbox?• Convert entrenched
competitors• Use as an additional
sales tools when required to make the sales
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & PromotionsHow to use it ?• Work with your DOS• Electronic Versions of
End User Promotional Flyers and Coupon
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Free Trays with Purchase of TQ Cart
Cart Off The SavingsValid through 2014
FREE
1
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
FREE Freight on Equipment
2
FREE
Great Freight SavingsValid through 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Buy one Case, Get one FREE
3 Dome PromotionValid through 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Buy one Get 25% OFF on the Second
4 Smart•Therm PromotionValid through 2014
25%OFF
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
5
Buy 3 Cases, Get the 4th FREE with purchase of unit
Induction Base PromotionValid through 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Order a Dinex Hydration Cart & receive a complementary item worth over $150
6 Hydration CartValid through 2014
FREE
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Get an Extra 15% OFF
7 Non-Skid Tray PromotionValid through 1st Quarter 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Get a FREE Tumbler for Every Licensed Bed for new customers
8 Slim Tumbler PromotionValid through 1st Quarter 2014
FoodService Products Sanitary Maintenance Dinex Marko
9
2014 Programs & Promotions
Shipped from our DC within 48 HOURS of the order entry into our system
9 Quick Ship ProgramValid through 2014
FoodService Products Sanitary Maintenance Dinex Marko
To Crush Competitors
2014 New Products
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q1 2014
Revised Beverage Server – Jan
Revised Turnbury Bowl Lid – Jan
Reusable Lid Rack – Jan
Square Dish and Lid – Jan
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q2 2014
Expanded Tumbler Line – May
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q3 2014
Clear Dome with Handle – July
Cool Corner – July
Updated China Line – September
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q4 2014
Reusable Bowl Line – November
Disposable Dish Line – December
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Air Curtain – March
Heavy Duty Tray Retrieval Cart – March
EQUIPMENT
Q1 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Perfect•Serv Ultra – June
Plastic Cart – MarchInternational Sales Only
EQUIPMENT
Q2 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Next Gen Induction – October
Next Gen Hot/Cold Cart – December
EQUIPMENT
Q4 2014
FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Thermal•Aire III - November
EQUIPMENT
Q4 2014
FoodService Products Sanitary Maintenance Dinex Marko
Our Expectations from You• Knowledge of current meal delivery
system in healthcare facilities in your sales territory
• Conduct the first meeting with the potential customer to identify their needs (use the questionnaire)
2014 Marketing Strategy
FoodService Products Sanitary Maintenance Dinex Marko
2014 Marketing Strategy
Our Expectations of You• Set up a Demonstration, ask your
DOS for help• Follow up and sales closure• Assist during the installation and
startup• On going follow up support