Download - National Sales Meeting
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FoodService Products Sanitary Maintenance Dinex Marko
National Sales Meeting
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FoodService Products Sanitary Maintenance Dinex Marko
• To provide you the tools to increase sales, market shares and win the Trophy
Purpose
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FoodService Products Sanitary Maintenance Dinex Marko
Dinex 2014 Programs
• 2014 Programs & Promotions• New Products• Marketing Strategy• Contest
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & PromotionsWhy a Dinex Toolbox?• Convert entrenched
competitors• Use as an additional
sales tools when required to make the sales
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & PromotionsHow to use it ?• Work with your DOS• Electronic Versions of
End User Promotional Flyers and Coupon
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Free Trays with Purchase of TQ Cart
Cart Off The SavingsValid through 2014
FREE
1
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
FREE Freight on Equipment
2
FREE
Great Freight SavingsValid through 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Buy one Case, Get one FREE
3 Dome PromotionValid through 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Buy one Get 25% OFF on the Second
4 Smart•Therm PromotionValid through 2014
25%OFF
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
5
Buy 3 Cases, Get the 4th FREE with purchase of unit
Induction Base PromotionValid through 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Order a Dinex Hydration Cart & receive a complementary item worth over $150
6 Hydration CartValid through 2014
FREE
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Get an Extra 15% OFF
7 Non-Skid Tray PromotionValid through 1st Quarter 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Programs & Promotions
Get a FREE Tumbler for Every Licensed Bed for new customers
8 Slim Tumbler PromotionValid through 1st Quarter 2014
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FoodService Products Sanitary Maintenance Dinex Marko
9
2014 Programs & Promotions
Shipped from our DC within 48 HOURS of the order entry into our system
9 Quick Ship ProgramValid through 2014
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FoodService Products Sanitary Maintenance Dinex Marko
To Crush Competitors
2014 New Products
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q1 2014
Revised Beverage Server – Jan
Revised Turnbury Bowl Lid – Jan
Reusable Lid Rack – Jan
Square Dish and Lid – Jan
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q2 2014
Expanded Tumbler Line – May
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q3 2014
Clear Dome with Handle – July
Cool Corner – July
Updated China Line – September
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
TRAYTOPS & ACCESSORIES
Q4 2014
Reusable Bowl Line – November
Disposable Dish Line – December
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Air Curtain – March
Heavy Duty Tray Retrieval Cart – March
EQUIPMENT
Q1 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Perfect•Serv Ultra – June
Plastic Cart – MarchInternational Sales Only
EQUIPMENT
Q2 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Next Gen Induction – October
Next Gen Hot/Cold Cart – December
EQUIPMENT
Q4 2014
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FoodService Products Sanitary Maintenance Dinex Marko
2014 New Products
Thermal•Aire III - November
EQUIPMENT
Q4 2014
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FoodService Products Sanitary Maintenance Dinex Marko
Our Expectations from You• Knowledge of current meal delivery
system in healthcare facilities in your sales territory
• Conduct the first meeting with the potential customer to identify their needs (use the questionnaire)
2014 Marketing Strategy
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FoodService Products Sanitary Maintenance Dinex Marko
2014 Marketing Strategy
Our Expectations of You• Set up a Demonstration, ask your
DOS for help• Follow up and sales closure• Assist during the installation and
startup• On going follow up support