national responsible gambling programme campaign by student village
TRANSCRIPT
NATIONAL RESPONSIBLE GAMBLING CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
THE NATIONAL RESPONSIBLE
GAMBLING PROGRAMME WANTED STUDENT VILLAGE TO
SPREAD THE WORD ABOUT RESPONSIBLE
GAMBLING AND MAKE STUDENTS AWARE OF
THE PITFALLS OF GAMBLING
A case study by Student Village 2016
THE APPROACH
CAMPAIGN OBJECTIVES
REMIND STUDENTS THAT IF THEY ARE GOING TO GAMBLE THEY SHOULD HAVE FUN RESPONSIBLY
INFORM STUDENTS OF THE PITFALLS OF GAMBLING
GAMBLING DOES NOT DISRIMINATE TARGET UNIVERSITY STUDENTS, ACROSS VARIOUS
LSM LEVELS - ACROSS GAUTENG
HIGHLIGHT THE NRGP AS A SUPPORTING BODY FOR STUDENTS AND THEIR FAMILIES IN DEALING
WITH GAMBLING ISSUES
A case study by Student Village 2016
STUDENT VILLAGE CREATED A CARNIVAL ATHMOSPHERE ACROSS 8 CAMPUSES WITH GAMES CREATED TO HIGHLIGHT THE FACT THAT GAMBLING IS A GAME OF CHANCE
CONCEPT AND APPLICATION
A case study by Student Village 2016
STUDENTS COULD WIN TICKETS AND THE STUDENTS WITH THE MOST TICKETS AT THE END WOULD WIN A PRIZE
CAMPUSES : • WITS • TUKS • TUT PTA CAMPUS • TUT SOSHANGUVE CAMPUS • VARSITY COLLEGE SANDTON • MIDRAND GRADUATE INSTITUTE • VAAL UNIVERSITY OF TECHNOLOGY (NWU VAAL CAMPUS) • SOUTH WEST GAUTENG COLLEGE (SOWETO CAMPUS)
STUDENT VILLAGE TARGETED THE BELOW CAMPUSES TO REACH LOWER LSM GROUPS WHERE GAMBLING IS KNOWN TO BE MORE PREVALENT:
A case study by Student Village 2016
CAMPUS STAFF WELCOMED THE OPPORTUNITY
FOR NRGP TO BE ON CAMPUS
BECAUSE OF THE CAUSE IT WAS CHAMPIONING
STUDENTS WERE ASKING FOR
ACTIVATIONS TO BE TAKEN TO TRANSPORT LOCATIONS SUCH AS TAXI RANKS, AS THIS IS WHERE A LOT OF
INFORMAL GAMBLING TAKES PLACE AND
STUDENTS ARE LURED IN
RESULTS
A case study by Student Village 2016
STUDENT VILLAGE COMPLETED A SUCCESSFUL CAMPAIGN WITH FAR REACHING RESULTS…
THE ACTIVATIONS ATTRACTED MORE THAN 6000 STUDENTS
ACROSS THE 9 CAMPUSES TARGETED. THE CAMPAIGN
FURTHER REACHED IN EXCESS OF 40,000 ACCOUNTS WITH OVER
245,000 IMPRESSIONS
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A case study by Student Village 2016