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TRANSCRIPT
-2018-
WELLNESS BILLBOARDS
www.terraboost.com | (877) 837-7210
National Media Kit | 2018 Table of Contents | 2
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Cover
Contents
About
Terraboost Advantage
Wellness Billboard Styles
Network Summary
Various Demographic
Grocery Network
Airport Network
Mall Network
Drug Store Network
Mother Network
Hispanic Network
Nielson/Arbitron Data
Unit Customization
Accountability
Select Advertising Clients
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National Media Kit | 2018 About | 3
Terraboost operates a place-based media network of over 53,000 billboards
found in more than 15,000 locations across the United states alone. Our
coverage expands over +130 Airports, +700 Community Malls, over 5,000 Drug
Stores, 5,000 Supermarkets, and a growing amount of Convenience Stores and
commonly respected Retail Venues.
Guaranteed EngagementA high-impact advertising vehicle that reaches to over 3.9 Billion consumers per month.
Customer Retention:Our multiple placements in each venue creates a dominating program that maximizes
reach and frequency.
Controlled Marketability:Advertise locally, regionally, or nationally. Target by market, zip code, county, state,
chain or demographic criteria.
Brand Awareness:Offering free hand sanitizers and hand wipes is proven to foster any positive shopping
experience driving extended brand recognition.
Reputable Results:Nielsen/Arbitron® data revealed Terraboost drives 94% positive brand opinion and 63%
recall rate (10x higher than competing billboards).
National Media Kit | 2018 Advantage | 4
Terraboost has a portfolio of patented hand sanitizer & hand wipe billboards.
All billboards stand approximately 5-6 feet tall with the advertising always positioned at eye level.
National Media Kit | 2018 Advantage | 5
Premium Wipe Dispenser® Overall Ad space:
4 square feet
Luxury Dispenser® Ad size:
12.20’’x16.10’’
Optima Dispenser® Top Ad size:
15.25’’x25.50’’
Bottom Ad size:
15.25’’x37’’
Power Boost Dispenser® Ad size:
18.50’’ LCD Screen
Ad size:
12’’x18’’
Crossover Wipe Dispenser®
Ad size:
10’’x12.5’’
Compact Dispenser®
A
1
C
National Media Kit | 2018 Advantage | 6
Premium Wipe Dispenser®
Primarily located at entrances
of supermarkets
Top ad size: 11.5’’x19’’
Bottom ad size: 11.5’’x31’’
Overall Ad space: 4 square feet
Crossover Wipe Dispenser®
Ad size: 12’’x18’’
Overall Ad space: 1.5 square feet
Primarily located at entrances
of supermarkets
National Media Kit | 2018 Advantage | 7
CompactDispenser®
Overall Ad space: 0.9 square feet Ad size: 10’’x12.5’’
Primarily located within
drug stores and supermarkets
Luxury Dispenser®
Ad size: 12.20’’x16.10’’
Overall Ad space: 4.46 square feet Primarily located at airports
and malls
National Media Kit | 2018 Advantage | 8
OptimaDispenser®
Top ad size: 15.25’’x25.5’’
Bottom ad size: 15.25’’x37’’
Overall Ad space: 13.23 square feet
Primarily located at airports
and malls
Power BoostDispenser®
Ad size: 18.50’’ LCD Screen
Overall Ad space: 4.46 square feet
*Excluding Wal Mart, Terraboost offers hand sanitizing billboards in 33% of the
top 25 chain drug stores & supermarkets chains in the USA including Rite Aid,
Safeway, Albertsons, Stop & Shop, Giant Food Stores, Jewel-Osco, CVS, Kinney
and more.
National Media Kit | 2018 Network Summary | 9
AIRPORT 132
VenueNetworks Monthly Impressions# Billboards
4,953
725
5,115
4,906
5,828
8,822
8,360
20,918
9,771
908,900,793
629,180,000
1,051,204,570
920,520,000
428,654,000
DRUG STORE
MALL
SUPERMARKET
OTHER
Among Americans, 43 percent regularly use hand sanitizer, with 50 percent of 18- to 24-year-olds doing so,
according to Mintel, a market research firm
National Media Kit | 2018 Target by Various Demographic Criteria | 10
Income
Ethnicity
Age
Mom
High Income
($93K)
Hispanic
(>30%)
65+
(>25%)
Children In
Household
18-24
(>25%)
African
American
(>30%)
Low Income
($35K)
Female
25% 25%
38% 55%
20%
20%
14%
16%
Guaranteed to place your giant 4-square foot
message directly in front of consumers at the
critical point of purchase. With an average of 3
dispensers per supermarket – the billboards
surround the shopping experience and are
generally located at both entrances and the
pharmacy to deliver both significant branding
exposure as well as proven sales lift for hundreds
of advertisers.
The Terraboost portfolio is rapidly growing and
includes some of the largest supermarket chains
to maximize reach and impact to various
demographic groups throughout most major
markets. And with research showing that these
are one of the worst public places for germs –
what better place to provide a meaningful and
lasting impression.
5,115Location Stores
20,918Hand sanitizing
billboards
920 MillionMonthly
Impressions
160 MarketsNational Coverage
National Media Kit | 2018 Grocery Stores | 11
Capture the attention of highly sought after
business and leisure travelers throughout their
journey. With an average of 40 kiosks per airport
strategically placed pre-security, post-security,
throughout food courts, gates, and other highly
trafficked corridors, we deliver frequency where
other media formats cannot.
The airport is an ideal venue to reach a captive
and confined audience with substantial dwell
time as they wait for their flights. The airport is
also an ideal venue for germs – making our
wellness kiosks the perfect recipe for extended
engagement and interaction with your brand as
consumers actively seek out your message.
132Location Airports
5,828Hand sanitizing
billboards
908 MillionMonthly
Impressions
103 MarketsNational Coverage
National Media Kit | 2018 Airport Network | 12
OUR MALL NETWORK includes over 90% of the
enclosed malls in the USA in addition to outdoor
premium outlet mall locations. We provide
access to over 725 malls reaching insanely high
traffic of 12 Billion a year who engage with the
boards multiple times each visit.
An average of 12 hand sanitizing billboards cover
each property – by each mall entrance, in the
food court, busy walkways, and the children’s
play area to effectively surround and reach 100%
of all mall traffic.
725Location Malls
8,700Hand sanitizing
billboards
12 BillionMonthly
Impressions
103 MarketsNational Coverage
National Media Kit | 2018 Mall Network | 13
Place your message within Rite Aid, Kinney Drug,
Navarro’s, and other regional pharmacy chains.
The network also includes supermarket and
supercenter chains with pharmacies – including
Safeway, Stop & Shop, Giant Food Stores, and
CVS.
Our combined reach equals 33% of the top 25
chain drug stores nationwide. Engage with
billions of consumers where they are interacting
with their healthcare benefits, and at the point of
need for various OTC and pharmaceutical
products. Dispenser locations are at the
pharmacy counter where there is an average
11-minute dwell time in addition to the store
entrance to reach 100% of store traffic.
8,519Location Drugstores
16,774Hand sanitizing
billboards
1.2 BillionMonthly
Impressions
125 MarketsNational Coverage
National Media Kit | 2018 Drugstore Network | 14
Promote along with recognizable brands such as
Buy Buy Baby, Bed Bath & Beyond. Various other
locations that are dedicated to child play include;
malls, grocery store entrances, and learning
centers.
This audience is acutely aware of germs and
particularly thankful for the amenity that our hand
sanitizing billboards provide. We not only deliver
this highly sought after demographic, but we also
deliver 94% positive brand opinion for you as well
to the store entrance to reach 100% of store
traffic.
5,281Locations
10,532Hand sanitizing
billboards
647 MillionMonthly
Impressions
189 MarketsNational Coverage
National Media Kit | 2018 Mother Network | 15
OUR HISPANIC NETWORK is composed of
grocery stores, foodservice venues, convenience
stores, dollars stores, and check cashing
locations in high density Hispanic neighborhoods
and zip codes.
Using both geography and 3rd party
demographic data we are able to zero in on your
specified target audience in the top Hispanic
markets in the country.
2,500Locations
7,500Hand sanitizing
billboards
300 MillionMonthly
Impressions
UnrestrictedNational Coverage
National Media Kit | 2018 Hispanic Network | 16
National Media Kit | 2018 Arbitron Data | 17
94% have a positive opinion
of a company sponsoring
the hand sanitizing billboards
2 of 3 consumers use the
sanitizer and therefore will
interact with your brand
Top if Mind Advertiser Lift
was 45%
71% more likely to purchasea product offered on hand
sanitizing advertising display
50% would take a coupon/
brochure to learn more/act
94 71
502/3
6 in 10 viewers recalled theadvertising (63%) with 40% recalling
the ad unaided which is approximately
10x higher than typical billboards
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45
Each unit features customizable options that you can modify catering to your branded aesthetics.
National Media Kit | 2018 Unit Customization | 18
Customizing
the billboards
with custom
vinyl skin/wraps
Adding
brochures/
collateral/
coupons
Incorporating
technology –
sound, video,
QR Codes, NFC,
iBeacon,
text-back
Add Floor
Graphics
underneath or
Product Dump
Bins on the
base of the
billboard
You will be assigned a Campaign Success
Manager (CSM) after you sign the contract. They
will be responsible for ensuring your artwork is
approved on time and posted up in your
contracted locations. Your program is 100%
turnkey – and Terraboost handles the production,
installation, and maintenance of the wellness
billboards.
We provide you with proof of performance
pictures upon installation, and we then visit your
locations each and every moth of your program
to audit the campaign and proactively ensure
everything is picture-perfect. During our visits,
you may change your artwork creative to keep
the messaging fresh and memorable.
National Media Kit | 2018 Accountability | 19
CSM
ArtworkProduction
Installation
ProofMonthlyVisit
Clients extend across a broad range of categories –
including entertainment, consumer packaged goods, telecommunications, hospitals, and health insurance brands.
National Media Kit | 2018 Advertising Clients | 20
Thank You For Your Time.
www.terraboost.com | (877) 837-7210
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