national geographic bringing adventure through rhetoric

National GeographicBringing adventure through

rhetoric

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Audience

Media

Effectiveness

Conclusion

Mission



Overview

Credits



“Since 1888, we've traveled the Earth, sharing its amazing stories with each new generation. National Geographic's Mission Programs support critical expeditions and scientific fieldwork, encourage geography education for students, promote natural and cultural conservation, and inspire audiences through new media, vibrant exhibitions, and live events. Witness the mission in action, and get involved today!”

Mission In Action

“Inspiring People to Care About the Planet”

© 1996-2008 National Geographic Society. All rights reserved.



• Projects

Mission In Action

“Exploration and Conservation”






“National Geographic grants support exploration, research, and conservation efforts around the globe. Our grantees make exciting new discoveries every day in both traditional and emerging fields.”

Photograph by Beverly Joubert



• Explorers

Mission In Action



“At the heart of our Explorers program is the quest for knowledge through exploration and the people who make it possible.”





Photograph by Bates Littlehales



• Grants and Programs

Mission In Action



“National Geographic's programs support critical scientific research, geographic exploration, and environmental and cultural conservation worldwide.”

Photograph by Stephen Alvarez







Mission Of Site

“Inspiring People to Care About the Planet”


This mission statement says a lot about the entire National Geographic organization, and sets a pretty high standard for itself.

As a branch of the National Geographic website, the NG Adventure also has these high standards, but caters specifically to the adventurous. In fact, the site’s motto is: “Dream it, Plan it, Do it.”



Mission Of Site


The site provides several easy-to-navigate links which enables the visitor to follow this motto.

“Dream it, Plan it, Do it.”









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Best of AdventureThe year's best achievements, gear, destinations, and more.

Click photos to go to site!

http://adventure.nationalgeographic.com/2009/03/weekend-getaways/pacific-spring-text

http://adventure.nationalgeographic.com/2009/03/ed-viesturs-everest-economy-text

http://adventure.nationalgeographic.com/best-of-adventure

http://adventure.nationalgeographic.com/best-of-adventure

http://adventure.nationalgeographic.com/2009/04/ted-turner-text




Target Audience


The target audience of the NG Adventure site is those who are looking for adventure. Whether that means getting out and exploring the world themselves, or just experience other’s adventures through photography as well as stories posted to the site’s blog, everyone can be satisfied.


http://adventure.nationalgeographic.com/2009/01/daily-catch/adventure-photography

http://ngadventure.typepad.com/blog/



Media


The NG Adventure site uses such media as video, pictures and music to provide the visitor with an easy and fun experience when visiting the site.




Media


The Video section provides many clips that take the viewer along on adventure trips, as well as NG events such as award shows and interviews.

The Picture section provides the visitor with tons of photos taken by both professional and amateur photographers.

The Music section features the NG music radio, a plethora of genres and artists as well as music videos.


http://adventure.nationalgeographic.com/photography

http://worldmusic.nationalgeographic.com/worldmusic/view/page.basic/home



Effectiveness


National Geographic Adventure’s website effectively uses rhetoric to persuade and influence visitors to live adventurously, or at least fuel their sense of adventure.

The Web site caters primarily to those already interested in the content, however, so in that respect its influential abilities are somewhat limited. Nevertheless, NG’s reputation as a leader in its field establishes it as the most likely source that people will turn to if interested in adventure.




Conclusion


National Geographic Adventure’s motto of “Dream it, Plan it, Do it” is very well established through their Web site. Successful use of rhetoric and various media provides adventure lovers and thrill seekers alike with ample material to inspire them to live life adventurously.




Sources


NG Adventure: http://adventure.nationalgeographic.com/homeNG Best of Adventure:

http://adventure.nationalgeographic.com/best-of-adventureNG Blog:

http://ngadventure.typepad.com/blog/NG Living It:http://adventure.nationalgeographic.com/2009/04/ted-turner-textNG Music: http://worldmusic.nationalgeographic.com/worldmusic/view/page.basic/

home NG Next Weekend:http://adventure.nationalgeographic.com/2009/04/weekend-getaways/pacific-spring-textNG Photography:http://adventure.nationalgeographic.com/photographyNG Video:

http://adventure.nationalgeographic.com/video/player


http://adventure.nationalgeographic.com/home

http://adventure.nationalgeographic.com/home










national geographic bringing adventure through rhetoric

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