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Text A BRIEF HISTORY OF RHETORIC Why Arguments Matter

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A BRIEF HISTORY OF RHETORIC

Why Arguments Matter

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RHETORIC

Greek for “Public Speaking”

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RHETORIC

Everything we do to persuade others

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RHETORIC

aka...hustling

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The Story Begins in Sicily

TISIASCORAX

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DEMOCRACY DEMANDS argument

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ARISTOTLE WRITES Rhetoric

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LOGoS

ETHOS

PATHOS

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JUDICIAL (past)

EPIDEIcTIC(praise / insult)

Deliberative (future)

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Cicero

Civilization is built on Rhetoric, but...

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“Nothing is so unbelievable that oratory cannot make it acceptable.”

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INVENTION

ARRANGEMENT

STYLE

MEMORY

DELIVERY

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rhetoric intro

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arguments matter