nasscom engineering summit 2014: session iv: new models of engineering outsourcing: steven hall

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Steven Hall, Partner & Head Global Strategy organization, ISG

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Page 1: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

© 2014 Information Services Group, Inc. All Rights Reserved

New Models of Engineering Outsourcing

Page 2: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Global ER&D Growth & Projections

2005 2009 20200

200400600800

10001200140016001800

2014 NASSCOM

Years

Global ER&D Spend

(in Billions $USD)

Can the market’s current service

delivery, contracting and relationship

models sustain this growth?

Page 3: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Top Service Providers ESO Growth

2011 2012 2013 20141000

2000

3000

4000

5000

Growth of Enginnerineerign Service (Revenue by Top 4 Indian Service Providers

Page 4: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

The Key ER&D Industry Verticals

ER&D Services % Spend Share

ER&D Primary Verticals

MedicalConsumer

EnergyAeroAuto

OtherSemi

Telecom

0 5 10 15 20 25 30 35

2014 % Share

Page 5: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Cost Reduction

1

Shorter & Faster

Product Lifecycles

2

Access to Global

Talent Pool

3

Product Localization

4

Shrinking R&D

Budgets

5

Higher Usage of

Embedded Systems

6ESO Growth Drivers

Technology Convergence

7

The ESO Driving Trends

Transition to Connected

Technologies

8

Page 6: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Captives Remain the Dominant Delivery Model

400 Captives

85 Service Providers

Captives remain inefficient, costly, and too basic in their value delivery -- Captives must become more operationally efficient and evolve their value delivery.

The market is turning towards service providers for longer term deal flexibility and services up the value chain

Page 7: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

ESO Captives & Optimization

Expand Skills & Capabilities Increase Value Delivery

ESO CaptiveDrivers

43 5

1 2Total Cost Reduction Improve Productivity

Improve Quality

Page 8: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

.

... with the aim to ...

.

... with the aim to ...

• Improve efficiency and effectiveness • Increase the Value of Engineering Services• Transform the Engineering Services

• Ensure lasting performance improvement

• Improve efficiency and effectiveness • Increase the Value of Engineering Services• Transform the Engineering Services

• Ensure lasting performance improvement

Services & New Product Development Costs

Business Processes and Engineering Application

PortfolioProcess

Maturity

Scope: Engineering Services and/or New Product Development

Service Capabilities

Product Life Cycles & Speed to Market

Analysis Aspects

Drivers for effectiveness

Drivers for efficiency

Captives Approach to Optimization

Page 9: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Mutual Value of Captive Monetization

Increase Skills & Capabilities

Clients

Access to More Resources, Skills & Capabilities Expand Resources

Consolidation into Service Delivery Centers

ESO Service Providers

Long Term ClientRevenue Commitment

Reduce Balance Sheet & Improve Financial Health

Improve Productivity and Value Delivery of Operations

Receive Monetary Value for Assets

Page 10: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Captives Approach to Monetization

► ISG Research Data► ISG SME inputs

► Assess Current State by benchmarking vs peer group

► Due Diligence of select Suppliers

► Detailed Report of the Current State of the Shortlisted Service Providers

► Output of Assess stage

► Undertake Financial Modeling

► Create Negotiation Strategy

► Detailed Report on Financial Health

► Negotiation Strategy with clear positions

Dat

a So

urce

Key

Activ

ities

Out

put

Assess Design

M&A Transaction Support post Target identification

► Output of Assess and Design stage

► Contract Execution► Closure on all required

paperwork

► Signed Contract

Execute

Page 11: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

The ESO Deal Allocation Shift Right!

Staff Augmentation

35% to 10%

T&M Projects

20% to 25% 2% to 30%

Fixed Price

Projects

5% to 15%

Co-Risk / Reward

Managed Services

38% to 20%

Traditional Engineering Services Pricing Models The Future of ESO Partnerships

The ESO Deal Allocation Must Shift Right to Sustain the ESO Growth

Page 12: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

► Defined Services (SOWs) and SLAs – Statements of Work specify the “What” not the “How”. Defined Service Levels with measured performance goals aligned to the ESO Services

► Defined Pricing - Fixed Price models w/variable components for services that allows ramp-up and ramp-down of costs based on volume and need

► Defined Risk Model - Manage overall sourcing risks via Contract terms, Skill mix, Onsite/onshore/offshore ratios, geographical locations, etc.

ESO ManagedService

Service andServiceLevels

Defined RiskModel

DefinedPricing

ESO Managed Services – for the Larger / Multi-Year Relationships

Page 13: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

Engineering Services Outsourcing is

Growing and Evolving to More Mature Sourcing Models

© 2014 Information Services Group, Inc. All Rights Reserved

Page 14: NASSCOM Engineering Summit 2014: Session IV: New Models of Engineering Outsourcing: Steven Hall

© 2014 Information Services Group, Inc. All Rights Reserved