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NAMU Joyful banking Confidential – All rights owned by NAMU Systems

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Page 1: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

NAMUJoyful banking

Confidential – All rights owned by NAMU Systems

Page 2: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

BIG OPPORTUNITY to align with your consumers digital lifestyles

Rank Bank Rating

1 JPMorgan Chase 3.00

2 Bank of America 2.25

3 Wells Fargo 2.00

Rank Fintech Company Rating

1 Credit Karma 4.50

2 PayPal 4.50

3 Venmo 4.50

Page 3: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

NEW COMPETITION in financial services

… and more on the way

Page 4: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

CHALLENGES for financial institutions

• Fee revenues are shrinking

• Interest rates are low

• Regulators are more strict –operating costs go up

• FIs are looking for new revenue opportunities

Page 5: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

Transactions = useful CONSUMER DATA

global txn value p.a.

C2C $11Tn

B2C $33Tn

C2B $44Tn

Consumer transactional data -

opportunity for consumer profiling and foundation for targeted marketing.

Page 6: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

WHY banks need NAMU?

New Competition

Compressed Margins

Improved Customer Experience

New Revenue Streams

Page 7: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi
Page 8: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

WHY NAMU visual interface? The science behind images:

Levie and Lentz - 46 experiments comparing pictures included with text, or text used alone,

45 of the studies showed

that pictures improved memory & comprehension.

… a group following directions in text illustrated with diagrams did an amazing 323% better than a group

following the same directions without the illustrations.

Page 9: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

WHY NAMU visual interface?The speed of recognition:

PURCHASE TFL.GOV.UK/CP TFL TRAVEL CHGB 151203

13 ms

Page 10: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

To revolutionize …

FOCUS ON:

EMOTIONS

& SOCIAL

EMOTIONS SOCIAL

CLIENTS &

MOBILE

Page 11: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

Key to the NEW BUSINESS MODEL

Contextual Data

Transaction DataNew Algorithm*

‘Google’ meetsFinancialServices

EMOTION SOCIAL

Page 12: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

Founder’s Citi EXPERIENCE

$414BN

2013

$132BN

2012

$31BN

20142010 2011

Simplification

Visualization

User’s Lifestyle

Page 13: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

A+ Team

Doug BuskAdvisor

Don AlmeidaInvestor/Advisor

Thomas KoInvestor/Advisor

Jin LeeAdvisor

Piotr BudzinskiCEO/Co-owner

Engineering Teamin Poland

Tomasz SmilowiczCo-owner

Page 14: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

Selected 2015 AWARDS & RECOGNITIONS

May 13th NAMU wins Finovate Spring Best of Show http://finovate.com/finovatespring-2015-best-of-show-winners-announced/

May 27th American Banker article features Namuhttp://www.americanbanker.com/news/bank-technology/new-banking-app-aims-for-the-instagram-set-1074551-1.htm

May 28th NAMU named TOP INNOVATION“BEST USER EXPERIENCE”, CITI MOBILE CHALLENGE EMEA http://www.citimobilechallenge.com/blog/post/id/citi-announces-top-innovations-from-citi-mobile-challenge-in-jerusalem-london-nairobi-and-warsaw

JUNE 10th NAMU listed as Top Innovators to watch by Bank Innovation http://bankinnovation.net/2015/06/2015-innovators-to-watch-31-to-35/

Page 15: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi
Page 16: NAMU - Mobey Forum · MOBILE. Key to the NEW BUSINESS MODEL Contextual Data Transaction Data New Algorithm* ‘Google’ meets Financial Services EMOTION SOCIAL. Founder’s Citi

NAMU Patent-Pending ARCHITECTURE

Existing eBanking Platform

Business Rules Workflow

Legacy DB

Replication

Dat

a A

PI

Backend API (ESB Services)

Cache Mgmt

External Integration API

Application API

Content Mgmt Personalization Search Engine

Session Authenticate & Authorize Logging

NAMU Web Server

NAMU App Server

NAMU DB

Clo

ud

AP

I

NAMU Cloud

Crawler

Client Centric Indexes

Bank DataUser

Merchant

NAMU ApplicationiPhone Android Tablet HTML5

* NAMU Systems LLC. holds a Patent Filed Application.No.61/807,720 pending approval with USPTO

JSON API

Meta Data