nahid.ns_c4how business and marketing are changing
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For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999
Irwin/McGraw-Hill
‣ Customer empowerment:• Company empowerment
‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations
‣ Privatization: ‣ Customizations: ‣ Industry convergence:
‣ Dis-intermediation:- ‣ Consumer Resistance
How business and marketing are changing
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