affiliate marketing: the changing landscape
TRANSCRIPT
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Affiliate Marketing: A Changing Landscape
Presented by: Liz Gazer, CEO, Growthspurt Media
“The Online Marketing Experts”
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Algorithm Updates
Social Media
Regulation Practices
Tax Issues
Mobile Optimization
What does it all mean? Our industry is changing.
“Recess is Over.” -Amit Mehta, Super Affiliate, PPC Classroom
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Merchants want
...Promise of Brand protection ...New Customers
...Partners they can trust ...Consumers to LIKE them
...More Revenue/Sales
...Respect & Value for their efforts/time/investment
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Affiliates WantPopular offers & in-demand products/services
Great merchants to link toNo traffic leaks
Effective sales funnelHealthy conversion
Strong Program StructureFair Payouts
Promotions/Tools/Resources
Trusted Affiliate ManagementSupport & ResponsivenessTimely, accurate payouts
Reliable tracking
Respect & Value for their efforts/time/investment
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Search Engines Want
Happy End Users
End Users WantAccurate, Efficient, Quality, ResultsTruthful Information they can Trust
FAST Results
Who are the Search Engines End Users?You. Me. People looking for “stuff” online.
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PANDA (aka “Farmer”) = Google's latest attempt at improving the customer experience
Who got hit?Link Farms
Scraper SitesDuplicate content farms/mirror sites
etc.
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Merchants & Search Engines both want to improve the customer experience
The future of our industry lies in how well Affiliates contribute to that mission
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What can Affiliates Do?
Be professional. Follow Terms.Take off your programmer hat now and then.
Think like a Merchant. Think like a Buyer. Repeat.Learn & Apply Basic Marketing Principles
Supply vs. Demand. Think REAL opportunity.Educate/Inform/Add Value
Content is KingRespect your Merchant PartnersThink Quality. Quality. Quality.
Did we mention, Quality? :)
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What can Merchants Do?
Hire a good ManagerDevelop campaigns with Affiliates in Mind
Get to know your Affiliates; encourage feedback Equip Affiliates with Tools/Information to Create Quality
UNIQUE ContentGive Affiliates what they need to SUCCEED.
Remember – Their success is YOUR success.
WIN:WIN = #Winning...
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What can Networks do?
Screen applicantsGive Affiliates Support/Resources/Tools to create
QUALITY content (do you see a pattern?)Make it easy for Merchants to do same
Monitor traffic, investigate/penalize dishonest efforts
Zero Tolerance Fraud PolicyCreate a win:win for merchants/affiliates
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#TRUTH There is no quick/painless road to long term
sustainable success.
AFFILIATE MARKETING IS A TYPE OF MARKETING MODEL - not a magic bullet to
glory & riches
What's your unique selling proposition?
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Presented by: Liz Gazer, CEO, growthspurt media
“The Online Media Experts”
http://www.growthspurtmedia.comhttp://www.facebook.com/growthspurtmedia
Twitter: @lizgazer