the changing role of business marketing

The changing role of business marketing

“Changes in the purchase process make it more important than ever for marketingdepartments to go beyond collecting responses to actually managing prospect relationships over time.”

David Raab, Raab Guide.



Percentage of decisions that are made by the time buyers are ready for sales conversation.

70%


The percentage of internet users who conduct product research online.

78%


Nine out of ten business buyers say that when they’re ready to buy they’ll find you.


Cold calls Mass email Junk mail

CALLER ID SPAM FILTER DUSTBIN


How can marketing automation help?


LEAD NURTURING WITH DRIP CAMPAIGNSThe process of automatically “dripping” relevant information, usually via email, to sales

leads over a period of time, based either on user action or predefined time interval.

TIMELY INFORMATION LEAD NURTURING EASY OPTIMIZATION


Relevant emails drive 18 times more revenue than broadcast emails.

Jupiter Research


INCREASE IN QUALIFIED LEADS

FOR COMPANIES USING

MARKETING AUTOMATION FOR

LEAD NURTURING.451%


The Annuitas Group

Nurtured leads make 47% larger purchases than non-nurtured leads.


Gartner Research

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.


Want more info?

We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways in which the technology can help drive business growth for your SME, please visit our marketing automationwebsite or get in touch.

4 Lynedoch CrescentGlasgowG3 6EQ

Tel: 0141 332 0126Email: [email protected]

http://www.mcraeandcompany.co.uk

mailto:[email protected]

the changing role of business marketing

Business