NORTHEAST WISCONSIN STORMWATER CONSORTIUM (NEWSC)JESSICA SCHULTZ - DIRECTOR

THINK YOU’RE DONE WITH STORMWATER

EDUCATION?

THINK AGAIN!

Who are we?

TMDL

Impervious Surface

Hydrograph

Illicit Discharge

Detention Pond

Biofilter

TSS

Stormwater

Watershed Management

Nutrients Riparian

Nonpoint Source Pollution

Well over 99% of Americans are not our professional peers.

The Other 99+%

The Other 99+%

The Other 99+%

The Other 99+%

The Other 99+%

The Other 99+%

The Other 99+%

Stormwater Discharge Permit

The Permittee shall implement a public education and outreach program to increase the awareness of stormwater pollution impacts on waters of the state to encourage changes in public behavior to reduce such impacts.

Regional Collaboration

Help with development & implementation of I & E program

Menomonee River Group Southeast Wisconsin Clean Water Network La Crosse Urban Stormwater Group Madison Area Municipal Storm Water

Partnership North Central Wisconsin Stormwater

Coalition Waukesha County Storm Water Information

and Education Partnership Chippewa Valley

Stormwater Forum North East Wisconsin

Stormwater Consortium

Regional Collaboration

Menomonee River Group

City of BrookfieldCity of GreenfieldCity of WauwatosaVillage of ButlerVillage of Elm Grove

Village of GermantownVillage of Menomonee FallsVillage of West MilwaukeeMilwaukee County

Southeast Wisconsin Clean Water NetworkCity of New BerlinCity of FranklinCity of KenoshaCity of Oak CreekCity of RacineCounty of KenoshaVillage of CaledoniaVillage of GreendaleVillage of Hales CornersVillage of Mt. PleasantVillage of Pleasant PrairieVillage of Silver LakeVillage of SturtevantVillage of Wind PointTown of BristolTown of SalemTown of SomersUW-Parkside

La Crosse Urban Stormwater GroupCity of La Crosse

City of OnalaskaLa Crosse CountyTown of CampbellTown of Holland

Town of OnalaskaTown of ShelbyVillage of HolmenVillage of West Salem

City of FitchburgCity of MadisonCity of MiddletonCity of MononaCity of StoughtonCity of Sun PrairieCity of VeronaDane County

Town of Blooming GroveTown of BurkeTown of DunkirkTown of MadisonTown of MiddletonTown of WestportTown of WindsorUW-Madison

Village of Cottage GroveVillage of DeForestVillage of Maple BluffVillage of McFarlandVillage of Shorewood HillsVillage of Waunakee

Madison Area Municipal Storm Water Partnership

City of Beaver DamCity of BeloitCity of Fort AtkinsonCity of JanesvilleCity of JeffersonCity of Milton Public Works DepartmentCity of WatertownCity of WhitewaterDNRHeart of the CityLake Sinissippi AssociationLake Sinissippi Improvement DistrictRock River CoalitionTown of BeloitTown and Country Resource Conservation & DevelopmentUW-ExtensionUW - Whitewater

Rock River Stormwater Group

Photo by Mark Preuschl

NorthCentral Wisconsin Stormwater Coalition

Marathon CountyCity of WausauCity of SchofieldVillage of WestonVillage of RothschildVillage of Kronenwetter

Town of Rib MountainCity of MosineeCity of MerrillCity of MarshfieldCity of Stevens PointCity of Wisconsin Rapids

Chippewa Valley Stormwater Forum

Chippewa CountyEau Claire CountyCity of AltoonaCity of Chippewa FallsCity of Eau ClaireCity of MenomineeCity of River FallsVillage of Lake HallieTown of Eagle PointTown of LafayetteTown of SeymourTown of UnionTown of Washington

Waukesha County Storm Water Information and Education Partnership

Waukesha CountyCity of PewaukeeCity of WaukeshaTown of DelafieldTown of LisbonTown of WaukeshaTown of BrookfieldVillage of PewaukeeVillage of Sussex

North East Wisconsin Stormwater Consortium

2012 Members

5 Counties12 Cities13 Townships11 Villages1 University13 Business Partners

Brown CountyCalumet CountyCity of AppletonCity of De PereCity of Fond du LacCity of Green BayCity of KaukaunaCity of ManitowocCity of MarinetteCity of MenashaCity of NeenahCity of OshkoshCity of Two RiversCity of WaupunFond du Lac CountyOutagamie CountyTown of Black WolfTown of BuchananTown of Fond du Lac

Town of FriendshipTown of Grand ChuteTown of GreenvilleTown of HarrisonTown of LawrenceTown of LedgeviewTown of MenashaTown of NeenahTown of ScottTown of TaycheedahUW OshkoshVillage of AllouezVillage of AshwaubenonVillage of BellevueVillage of Combined LocksVillage of HobartVillage of HowardVillage of Kimberly

Village of Little ChuteVillage of North Fond du LacVillage of SherwoodVillage of SuamicoWinnebago County

Ayres AssociatesAECOMContech Construction ProductsDavel EngineeringFothMartenson & Eisele, Inc.Mau & Associates LLPMcMAHON Associates, Inc.OMNNI, Inc.R.A. Smith NationalRobert E. Lee & AssociatesSEH Inc.

So….

What is happening out there?

Stormwater groups

across the stateARE

connecting to the public

using words and

pictures they can relate to

Residents

Available at the Public Works office

Send to residents in newsletters

Display at high traffic areas in the community

Distribute appropriate topics through local schools

Have municipal staff handout materials to residents

Residents

City of Manitowoc Door Hanger Program

Residents

Rock River Stormwater Group

Leaf Collection Educational Campaign & Research Project

Newspaper and church bulletin announcements for leaf collection

Street sign project posting the proper procedure for leaf collection 26% increase in compliance

Madison Area Municipal Storm Water Partnership

Love your Lakes, Don’t Leaf Them.

Residents

Yard Signs Coaster Flyers

Residents

NEWSC

Renew Our Waters – Every Choice Counts. Sign Campaign

11x17 posters 2’ x 3’ banners

Residents

North Central Wisconsin Stormwater Coalition

Public Involvement

Compost Bin Sales/ Workshops Rain Barrel Workshops Demonstration Rain Gardens

Residents

Menomonee River Group

Pet Waste ProgramScoop It, Bag It & Toss It!

Each Dogipot system contains 2 boxes of 200 biodegradable bags to be used and thrown into the garbage bins

Residents

Rock River Stormwater Group

Lawn mower sticker campaign

Distributed to municipal and private mowers

Exhibiting / Outreach

Community Event Name and Location DateNew Berlin Concerts at City Center August 1

15105 Library LnMilwaukee Urban Island Beach Party August 3

Lakeshore State Park500 N Harbor Dr

Racine First Fridays August 3Monument Square

Downtown RacineMilwaukee Fondy Farmers Market August 4

Fondy Food Market2200 W Fond du Lac Ave

West Milwaukee National Night Out August 7West Milwaukee Intermediate School

5104 W Greenfield AveBristol Bristol Farmer’s Market August 8

19801 83rd St(just west of municipal building)

Milwaukee Hank Aaron State Trail 5k Run/Walk August 11Hank Aaron State Trail

Wauwatosa Farmers Market August 11city parking lot across from

Historic Little Red Store7720 Harwood Ave

Silver Lake Silver Lake Farmers Market August 17Schmalfeldt Park498 E Wisconsin Ave

Menomonee Falls HAWS Pet Fair August 18Rotary Park

W Fond du Lac Ave west of N Lilly RdGlendale Wild & Scenic Film Festival August 24

Bayshore Town Center5800 N Bayshore Dr

Milwaukee East Side Green Market August 25

Root-Pike WIN & Southeast Wisconsin Watershed Trust

Respect Our Waters Campaign

Residents

Chippewa Valley Stormwater Forum

Movie Theatre Media Campaign

Rubber duck – Stormwater Pollution

Rubber duck.wpl

Residents

Business

City of Appleton Targeted Mailing for area businesses

Business

Education Audience

Teachers

Earth Partnership for Schools

Stormwater Curriculum & Rain Garden Curriculum developed through the UW Arboretum

Education Audience

Presentations

Enviroscape Model

Education Audience

Presentations

Interactive Learning Games

Education Audience

Construction Industry

La Crosse Urban Stormwater Group

Focus of Erosion Control Folder for all permits across

region

Construction Industry

La Crosse Urban Stormwater Group

Focus of Erosion Control Posters for break and

timeclock areas

Stickers for lumber, concrete and utility installation vehicle dashboards

Tri-fold brochure for homeowner’s

Construction Industry

NEWSC

Erosion Control Training

January 2013 – 3 regional trainings held for 1 and 2 family home builders, contractors

Construction Industry

Elected Officials

Nonpoint Education for Elected Officials (NEMO)

Elected Officials

Municipal Staff

Pollution Prevention

NEWSC

Pollution Prevention Posters Excal Visual “Rain Check” DVD

training

Municipal Staff

Illicit Discharge

NEWSC IDDE Training

Presentations2007 – Implementing an IDDE Outfall Inventory

2008 – Implementing an IDDE program

2009 – Scenarios Group A & B

Excal Visual “IDDE – A grate concern” DVD training

Municipal Staff

Winter Road Management Training

NEWSC Hired Fortin Consulting

Municipal Staff

Pond Vegetation

NEWSC Worked with Neil

Diboll from Prairie Nursery

Municipal Staff

1. Begin With Behavior

Water Words That Work~Eric Eckl

1. Find Foolproof Photos

Water Words That Work~Eric Eckl

1. Swap the shoptalk

Water Words That Work~Eric Eckl

Riparian Along the river, on the shore, the riverbank

Nutrients Polluted runoff

Nonpoint source pollution

Polluted runoff

Watershed Upstream, downstream, land & water conservation

Future Generations

Control Pollution

Working Together

Clean Water

Protect NatureHealthySafe

ChooseMake A Difference

Family

Enough

Do Your Part

You Can

Land & Water Conservation

Fair

Here’s what you can do

1. Include the Words that Work

Water Words That Work~Eric Eckl

Responsible

NORTHEAST WISCONSIN STORMWATER CONSORTIUM (NEWSC)JESSICA SCHULTZ - DIRECTOR

THANK YOU!