NORTHEAST WISCONSIN STORMWATER CONSORTIUM (NEWSC)JESSICA SCHULTZ - DIRECTOR
THINK YOU’RE DONE WITH STORMWATER
EDUCATION?
THINK AGAIN!
Who are we?
TMDL
Impervious Surface
Hydrograph
Illicit Discharge
Detention Pond
Biofilter
TSS
Stormwater
Watershed Management
Nutrients Riparian
Nonpoint Source Pollution
Well over 99% of Americans are not our professional peers.
The Other 99+%
The Other 99+%
The Other 99+%
The Other 99+%
The Other 99+%
The Other 99+%
The Other 99+%
Stormwater Discharge Permit
The Permittee shall implement a public education and outreach program to increase the awareness of stormwater pollution impacts on waters of the state to encourage changes in public behavior to reduce such impacts.
Regional Collaboration
Help with development & implementation of I & E program
Menomonee River Group Southeast Wisconsin Clean Water Network La Crosse Urban Stormwater Group Madison Area Municipal Storm Water
Partnership North Central Wisconsin Stormwater
Coalition Waukesha County Storm Water Information
and Education Partnership Chippewa Valley
Stormwater Forum North East Wisconsin
Stormwater Consortium
Regional Collaboration
Menomonee River Group
City of BrookfieldCity of GreenfieldCity of WauwatosaVillage of ButlerVillage of Elm Grove
Village of GermantownVillage of Menomonee FallsVillage of West MilwaukeeMilwaukee County
Southeast Wisconsin Clean Water NetworkCity of New BerlinCity of FranklinCity of KenoshaCity of Oak CreekCity of RacineCounty of KenoshaVillage of CaledoniaVillage of GreendaleVillage of Hales CornersVillage of Mt. PleasantVillage of Pleasant PrairieVillage of Silver LakeVillage of SturtevantVillage of Wind PointTown of BristolTown of SalemTown of SomersUW-Parkside
La Crosse Urban Stormwater GroupCity of La Crosse
City of OnalaskaLa Crosse CountyTown of CampbellTown of Holland
Town of OnalaskaTown of ShelbyVillage of HolmenVillage of West Salem
City of FitchburgCity of MadisonCity of MiddletonCity of MononaCity of StoughtonCity of Sun PrairieCity of VeronaDane County
Town of Blooming GroveTown of BurkeTown of DunkirkTown of MadisonTown of MiddletonTown of WestportTown of WindsorUW-Madison
Village of Cottage GroveVillage of DeForestVillage of Maple BluffVillage of McFarlandVillage of Shorewood HillsVillage of Waunakee
Madison Area Municipal Storm Water Partnership
City of Beaver DamCity of BeloitCity of Fort AtkinsonCity of JanesvilleCity of JeffersonCity of Milton Public Works DepartmentCity of WatertownCity of WhitewaterDNRHeart of the CityLake Sinissippi AssociationLake Sinissippi Improvement DistrictRock River CoalitionTown of BeloitTown and Country Resource Conservation & DevelopmentUW-ExtensionUW - Whitewater
Rock River Stormwater Group
Photo by Mark Preuschl
NorthCentral Wisconsin Stormwater Coalition
Marathon CountyCity of WausauCity of SchofieldVillage of WestonVillage of RothschildVillage of Kronenwetter
Town of Rib MountainCity of MosineeCity of MerrillCity of MarshfieldCity of Stevens PointCity of Wisconsin Rapids
Chippewa Valley Stormwater Forum
Chippewa CountyEau Claire CountyCity of AltoonaCity of Chippewa FallsCity of Eau ClaireCity of MenomineeCity of River FallsVillage of Lake HallieTown of Eagle PointTown of LafayetteTown of SeymourTown of UnionTown of Washington
Waukesha County Storm Water Information and Education Partnership
Waukesha CountyCity of PewaukeeCity of WaukeshaTown of DelafieldTown of LisbonTown of WaukeshaTown of BrookfieldVillage of PewaukeeVillage of Sussex
North East Wisconsin Stormwater Consortium
2012 Members
5 Counties12 Cities13 Townships11 Villages1 University13 Business Partners
Brown CountyCalumet CountyCity of AppletonCity of De PereCity of Fond du LacCity of Green BayCity of KaukaunaCity of ManitowocCity of MarinetteCity of MenashaCity of NeenahCity of OshkoshCity of Two RiversCity of WaupunFond du Lac CountyOutagamie CountyTown of Black WolfTown of BuchananTown of Fond du Lac
Town of FriendshipTown of Grand ChuteTown of GreenvilleTown of HarrisonTown of LawrenceTown of LedgeviewTown of MenashaTown of NeenahTown of ScottTown of TaycheedahUW OshkoshVillage of AllouezVillage of AshwaubenonVillage of BellevueVillage of Combined LocksVillage of HobartVillage of HowardVillage of Kimberly
Village of Little ChuteVillage of North Fond du LacVillage of SherwoodVillage of SuamicoWinnebago County
Ayres AssociatesAECOMContech Construction ProductsDavel EngineeringFothMartenson & Eisele, Inc.Mau & Associates LLPMcMAHON Associates, Inc.OMNNI, Inc.R.A. Smith NationalRobert E. Lee & AssociatesSEH Inc.
So….
What is happening out there?
Stormwater groups
across the stateARE
connecting to the public
using words and
pictures they can relate to
Residents
Available at the Public Works office
Send to residents in newsletters
Display at high traffic areas in the community
Distribute appropriate topics through local schools
Have municipal staff handout materials to residents
Residents
City of Manitowoc Door Hanger Program
Residents
Rock River Stormwater Group
Leaf Collection Educational Campaign & Research Project
Newspaper and church bulletin announcements for leaf collection
Street sign project posting the proper procedure for leaf collection 26% increase in compliance
Madison Area Municipal Storm Water Partnership
Love your Lakes, Don’t Leaf Them.
Residents
Yard Signs Coaster Flyers
Residents
NEWSC
Renew Our Waters – Every Choice Counts. Sign Campaign
11x17 posters 2’ x 3’ banners
Residents
North Central Wisconsin Stormwater Coalition
Public Involvement
Compost Bin Sales/ Workshops Rain Barrel Workshops Demonstration Rain Gardens
Residents
Menomonee River Group
Pet Waste ProgramScoop It, Bag It & Toss It!
Each Dogipot system contains 2 boxes of 200 biodegradable bags to be used and thrown into the garbage bins
Residents
Rock River Stormwater Group
Lawn mower sticker campaign
Distributed to municipal and private mowers
Exhibiting / Outreach
Community Event Name and Location DateNew Berlin Concerts at City Center August 1
15105 Library LnMilwaukee Urban Island Beach Party August 3
Lakeshore State Park500 N Harbor Dr
Racine First Fridays August 3Monument Square
Downtown RacineMilwaukee Fondy Farmers Market August 4
Fondy Food Market2200 W Fond du Lac Ave
West Milwaukee National Night Out August 7West Milwaukee Intermediate School
5104 W Greenfield AveBristol Bristol Farmer’s Market August 8
19801 83rd St(just west of municipal building)
Milwaukee Hank Aaron State Trail 5k Run/Walk August 11Hank Aaron State Trail
Wauwatosa Farmers Market August 11city parking lot across from
Historic Little Red Store7720 Harwood Ave
Silver Lake Silver Lake Farmers Market August 17Schmalfeldt Park498 E Wisconsin Ave
Menomonee Falls HAWS Pet Fair August 18Rotary Park
W Fond du Lac Ave west of N Lilly RdGlendale Wild & Scenic Film Festival August 24
Bayshore Town Center5800 N Bayshore Dr
Milwaukee East Side Green Market August 25
Root-Pike WIN & Southeast Wisconsin Watershed Trust
Respect Our Waters Campaign
Residents
Chippewa Valley Stormwater Forum
Movie Theatre Media Campaign
Rubber duck – Stormwater Pollution
Rubber duck.wpl
Residents
Business
City of Appleton Targeted Mailing for area businesses
Business
Education Audience
Teachers
Earth Partnership for Schools
Stormwater Curriculum & Rain Garden Curriculum developed through the UW Arboretum
Education Audience
Presentations
Enviroscape Model
Education Audience
Presentations
Interactive Learning Games
Education Audience
Construction Industry
La Crosse Urban Stormwater Group
Focus of Erosion Control Folder for all permits across
region
Construction Industry
La Crosse Urban Stormwater Group
Focus of Erosion Control Posters for break and
timeclock areas
Stickers for lumber, concrete and utility installation vehicle dashboards
Tri-fold brochure for homeowner’s
Construction Industry
NEWSC
Erosion Control Training
January 2013 – 3 regional trainings held for 1 and 2 family home builders, contractors
Construction Industry
Elected Officials
Nonpoint Education for Elected Officials (NEMO)
Elected Officials
Municipal Staff
Pollution Prevention
NEWSC
Pollution Prevention Posters Excal Visual “Rain Check” DVD
training
Municipal Staff
Illicit Discharge
NEWSC IDDE Training
Presentations2007 – Implementing an IDDE Outfall Inventory
2008 – Implementing an IDDE program
2009 – Scenarios Group A & B
Excal Visual “IDDE – A grate concern” DVD training
Municipal Staff
Winter Road Management Training
NEWSC Hired Fortin Consulting
Municipal Staff
Pond Vegetation
NEWSC Worked with Neil
Diboll from Prairie Nursery
Municipal Staff
1. Begin With Behavior
Water Words That Work~Eric Eckl
1. Find Foolproof Photos
Water Words That Work~Eric Eckl
1. Swap the shoptalk
Water Words That Work~Eric Eckl
Riparian Along the river, on the shore, the riverbank
Nutrients Polluted runoff
Nonpoint source pollution
Polluted runoff
Watershed Upstream, downstream, land & water conservation
Future Generations
Control Pollution
Working Together
Clean Water
Protect NatureHealthySafe
ChooseMake A Difference
Family
Enough
Do Your Part
You Can
Land & Water Conservation
Fair
Here’s what you can do
1. Include the Words that Work
Water Words That Work~Eric Eckl
Responsible
NORTHEAST WISCONSIN STORMWATER CONSORTIUM (NEWSC)JESSICA SCHULTZ - DIRECTOR
THANK YOU!