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TRANSCRIPT
Connecting local communities
Staying & playing locally
What is MyStreet?
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Unique value proposition
What's going on in your area?
According to research, no one
else is doing the same in the
British market
Empower your business
Low cost way to reach local
audiences no matter what is
your size.
Connect with your community MyStreet brings local people and
businesses together.
Facilitate supply and demandMy Street´s notice board will allow you to look for whatever you need
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Unfair advantage
Word of mouthOnce things start rolling, it will make them roll faster.
First comes, first servesOnce adopted, it is not easy for either shoppers or businesses to adopt other similar platform.
The first of its kindNo one else is doing the same in the UK
Community feelingThe sense of belonging to a community reinforces insertion between public.
Competitive Environment
US Competitors
A GEOLOCATION REVOLUTION
“As the market continues to soar with a wide range of apps, location-based applications, specifically geolocation social networking apps, have established their own market.” Wekhoapp
Free content generation and full local coverage through strategic partnerships with public institutions
Connecting neighbours with their community by using already available technologies effectively
Effective Search Google Maps and Google Places API allow you to query for detailed place information on a variety of categories including activities.
Local Events Google Places includes support for any type of public or private gathering, performance, or promotion and allows you to search for or Bump any event that occurs in a specific location.
Tailored Messaging Messaging based on your current location is also possible through Google Maps. MyStreet offers different fields of interest for the users and translates them into layers of information as an additional criterion.
Customer Segments
Early Adopters
Independent business owners Retired
residents
Young professionalsYoung
families
Channels
Customer Relationships
Revenue Streams Direct
Businesses pay for listings
Advertising(in-app)
Using banner ads, and text based,
similar to Google Search model
Advertising
PushNotifications,
similar to FourSquare
Priority Listings
Similar to Google
Ads
Social Media(media
partnerships/sponsor
promotions/special offers)
Cost Structures Set up costs
App development (iOS/Android) Website development Hosting Advertising
Customer focused Attracting early adopters (businesses, users)
Future Expansion Start in cities, expand to smaller areas Eventual expansion to overseas markets
Both need seed funding and access to markets, so cost in research/agencies/partnerships
Summary of MyStreet
Meet the team Helen Evans – CEO and Founder, Pancentric digital
Carrie Gallagher – Research Director
Les Wicks – Marketing & Relationship Development Manager
Hermes Ma – Digital Specialist
Hernan Farinas Vales – Sales
Jon Dodds – Finance and Channel Modelling
Miguel Leo. Garcia – Operations Manager, Business Strategy Consultant