my street_group 16

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Connecting local communities Staying & playing locally

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Page 1: My street_Group 16

Connecting local communities

Staying & playing locally

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What is MyStreet?

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Unique value proposition

What's going on in your area?

According to research, no one

else is doing the same in the

British market

Empower your business

Low cost way to reach local

audiences no matter what is

your size.

Connect with your community MyStreet brings local people and

businesses together.

Facilitate supply and demandMy Street´s notice board will allow you to look for whatever you need

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Unfair advantage

Word of mouthOnce things start rolling, it will make them roll faster.

First comes, first servesOnce adopted, it is not easy for either shoppers or businesses to adopt other similar platform.

The first of its kindNo one else is doing the same in the UK

Community feelingThe sense of belonging to a community reinforces insertion between public.

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Competitive Environment

US Competitors

A GEOLOCATION REVOLUTION

“As the market continues to soar with a wide range of apps, location-based applications, specifically geolocation social networking apps, have established their own market.” Wekhoapp

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Free content generation and full local coverage through strategic partnerships with public institutions

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Connecting neighbours with their community by using already available technologies effectively

Effective Search Google Maps and Google Places API allow you to query for detailed place information on a variety of categories including activities.

Local Events Google Places includes support for any type of public or private gathering, performance, or promotion and allows you to search for or Bump any event that occurs in a specific location.

Tailored Messaging Messaging based on your current location is also possible through Google Maps. MyStreet offers different fields of interest for the users and translates them into layers of information as an additional criterion.

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Customer Segments

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Early Adopters

Independent business owners Retired

residents

Young professionalsYoung

families

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Channels

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Customer Relationships

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Revenue Streams Direct

Businesses pay for listings

Advertising(in-app)

Using banner ads, and text based,

similar to Google Search model

Advertising

PushNotifications,

similar to FourSquare

Priority Listings

Similar to Google

Ads

Social Media(media

partnerships/sponsor

promotions/special offers)

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Cost Structures Set up costs

App development (iOS/Android) Website development Hosting Advertising

Customer focused Attracting early adopters (businesses, users)

Future Expansion Start in cities, expand to smaller areas Eventual expansion to overseas markets

Both need seed funding and access to markets, so cost in research/agencies/partnerships

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Summary of MyStreet

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Meet the team Helen Evans – CEO and Founder, Pancentric digital

Carrie Gallagher – Research Director

Les Wicks – Marketing & Relationship Development Manager

Hermes Ma – Digital Specialist

Hernan Farinas Vales – Sales

Jon Dodds – Finance and Channel Modelling

Miguel Leo. Garcia – Operations Manager, Business Strategy Consultant