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FINAL RESEARCH PROJECTON
Positioning of Namaste India in Kanpur
Under the supervision of Submitted By: Prof. Deepak Sharma Anurag SinghFaculty, GHS-IMR 1318
introduction• NAMASTE INDIA FOODS PVT. LTD . Is an Indian Dairy Company that
is committed to supply pure milk & milk products. It is situated at Shivrajpur,31 km far away from Kanpur Nagar, company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method. The unit is fully automated with international standards. And is planning to collect process and pasteurize 4 Lakh litre milk per day. It has collection centres in hundred villages and will be extending to 1000 villages by upcoming three years. Company is establishing milk chilling centres at the distance of every 50 km from its Dairy Plant (around Kanpur). It strictly follow the rules of cleanliness while processing/pasteurizing its products. The product portfolio includes Pasteurized Milk, Pure Ghee, SMP & Dairy Whitener, Cheese, Curd, Flavoured Milk and other dairy products.
QUALITY CONTROL Quality control is an essential and most important department for any manufacturer. Today every organization has efficient quality control system. Quality control is depend upon only
practical (Survey Analysis and Right Procedure).In NAMASTE INDIA at reception point of milk from different societies (ProducersVillagers) Milk is collected and basic test are carried out quickly after cleaning it is send for further processing. Finally after pasteurization three type of milk
obtain that is Full cream milk. Toned Milk active Milk.Milk procedure out through some stages---------------------- 1. ORGANO LEPTIC TEST –It passes through three stages this is the first type of testing milk.SeeingSmellTesting2. CLOT ON BOILING TEST –After testing checking is done between good and pour milk.Formalin testSoda testUrea testSugar testCaustic testThese tests are based on c lot on boiling test
3. S.P.C. (Standard plate count) TEST –• In this type of testing not more than 25000
Bacteria’s should be present in one ml of milk.4. CLR (Correct Lacto Meter Reading) Test –• In this type of testing is done to find out quantity of
water in milk.5. M.B.R.T. (Methyl Blue Reduction Test) –• M.B.R.T. test is done for milk pasteurization.
heating temperature should be 72 – 80• degree centigrade. Chilled temperature should be 5
degree below
AFTER STERILIZATION NUMBER OF VITAL TEST ARE EXECUTED
1. TOTAL SOLID TEST2. ACIDITY TEST3. SUCROSE TEST4. TEXTURE TEST5. MILK FAT TEST – Milk fat teat is used in GURBUR MACHINE and ACID.• FAT = 5 ML (Sulfuric Acid) + 10 ML Milk + 1 ML (Ethyl Alcohol)• This mixture is rotated in GURBUR MACHINE and quantity of fat in milk
is seen. The most important test i.e. phosphorous test and Methyl test Blue reduction test.
1. Phosphorous test is user for confirm the pasteurization of milk.2. M.B.R.T. (Methyl Blue Reduction) test is used for maintaining appropriate
quality of milk in every half an hour. It is done with full responsibility and care so that the offered product to the consumer could be reached with appropriate calorific value
MAJOR PRIVATE COMPANIES
• Milk specialties in Punjab.• Amrutha Foods & Beverages in Bhubaneshwar, Orissa.• Cephem Milk in Chittor, Andhra Pradesh.• J.K. Dairy & Foods of J.K. Industries in Muradabad in U.P.• Khaitan Agro in Buland-Sahar in U.P.• Modern dairy in Karnal, Haryana.• Thapar Agro in Alvar, Rajasthan.• Heritage foods in Chittor , Andhra Pradesh.• NOVA milk dairy.
• Find out which is the leading milk brand in Kanpur market
• To find which company is doing best promotional activities
• To determine which milk company provides best milk quality according to consumers
AIMS & OBJECTIVE OF RESEARCH
RESEARCH METHODOLOGY
• Sampling: I used convenient sampling • Sample size:-The data has been collected by
selecting a sample size of 100 consumers,
1-H0= there is no relationship between brand selection and reason
to choose the brand.Ha= there is relationship between brand selection and reason to
choose the brand 2- H0= There is no significant difference between promotional
activity, quality, packaging and service of different milk companies
Ha= There is significant difference between promotional activity, quality, packaging and service of different milk companies.
3- HO= There is no relationship between brand selected and quality of milk.
Ha= There is a relationship between brand selected and quality of milk.
DATA ANALYSIS
brand * reasons_to_choose Cross tabulation
Countreasons_to_choose
Totalhome
deliveryavailib
ility pricequalit
ybrand Namas
te India
4 8 5 6 23Amul 2 5 5 15 27Parag 3 7 5 8 23others 2 14 5 6 27
Total 11 34 20 35 100
INTERPRETATION- we can interpret from the above table that most of the people are either using Amul or using other milk People are using amul because of its good quality and they use other brands because of easy availability of milk.
1-
ANOVA
Sum of Squares df Mean Square F Sig.
service Between Groups
12.546 3 4.182 12.405 .000
Within Groups32.364 96 .337
Total44.910 99
promotionalactivity Between Groups
1.560 3 .520 1.361 .259
Within Groups36.680 96 .382
Total38.240 99
quality Between Groups
5.349 3 1.783 5.212 .002
Within Groups32.841 96 .342
Total38.190 99
packaging Between Groups
3.079 3 1.026 3.474 .019
Within Groups28.361 96 .295
Total31.440 99
2-
INTERPRETATION-
• Because null hypothesis is rejected so , we can interpret from that Amul is having the good perception in all the parameters discussed above except promotional activity.
brand * quality_of_milk Cross tabulation
Count
quality_of_milk
Totalnamste
india amul parag othersbrand namaste
india 11 7 1 4 23
amul21 6 0 0 27
Parag7 4 8 4 23
others11 8 7 1 27
Total50 25 16 9 100
3-
INTERPRETATION-
• According to this result we can know that mostly consumer takes Amul milk because of good quality,
• So quality is the most important factor for every company
my self60%
home delivery40%
Chart Title
How do you purchase milk ?
INTERPRETATION: When customers were asked that ,how do they purchase the milk than 60% of customers with the answer themselves and 40% of the customers responded with the answer home delivery
Response of you regarding extra charges to door delivery?
yes65%
no35%
Chart Title
INTERPRETATION: When customers were asked that do they want home delivery with extra charges of Namaste India milk, 65% of customers with the answer yes and 35% of the customers responded with the answer no.
fair23%
poor11%
Very good14%
good52%
Chart Title
Over all experience with Namaste India ?
INTERPRETATION: When customers were asked that what is the overall experiencewith Namaste India then, 14% of customers replied with the answer very good, 52% customers replied good, 23% customers replied fair and11% of the customers responded with the answer poor.
Conclusions& Recommendations• Amul is most selling brand in Kanpur market because
of ,its best quality• Namaste India is new brand ,which market share is
increasing day by day • Namaste India is doing best promotional activities in
Kanpur• Quality of namaste India is good • By starting home delivery company can increase its
sales because most of customer want this facility ,like newspaper
Thank You