PowerPoint Presentation

Disney Marketing Excellence PPT Created by Vivek Kumar, NIT Patna during a Marketing Internship Under Prof. Sameer Mathur ,IIM Lucknow.1

Introduction

IntroductionFounded by Brothers Walt and Roy Disney in 1923.Disney Brand has always been synonyms with trust ,fun and quality entertainment.

Influencing Consumers Buying Behavior1.Cultural2.Social 3.Personal4.Psychological

Cultural

Social

2.Resorts3.Theatre4.Consumer Products5.Media Network

SocialParks

Restaurants

PersonalThey Interviewed with his Disneys Employee

1.They started various CampaignFor many social issues2.Motivating and Inspiring its consumer

Psychological

Contest Dos and Don'ts

How They Connect With its ConsumersAnd Influence Their Decision 1.Awareness2.Information Search3.Evaluating Alternative4.Purchase Decision5.Post Purchase Decision

Awareness

Awareness1.Advertisement2.Consumer Product3.Media Network4.Disney Channel

Introducing Its Website and Color App

Evaluating Alternatives1.Theatre2.Theme Park and Resorts3.Disney Channel

They influencing Consumers Purchase Decision 1.Advertisement

2.Motivation

HospitalArmyBook Donation

Disneys Delighted Consumers

Fans feedback

Future Challenges For Disney1.Preserving Its heritage with innovating idea2.Up to Date With Customer3.Preserving Its Core Brand Values4.High Investment & Greater Competition5.Changing Global & Regional Economic Market

Benefits of Disneys Global Markets 1.Brand Positioning

2.Becomes Part of Consumers Lifestyle3.Up to Date With Consumers4.Core Brand Values

Cultural

Summery

1.Influencing Consumers Buying Behavior

2.Influencing Consumers Decision1.Cultural2.Social 3.Personal4.Psychological

Thank You3.Future Challenges for Disney4.Benefits of Disneys Marketing

Summery and Thank You20

DisclaimerCreated by Vivek Kumar, NIT Patna, during a Marketing Internship under Prof. Sameer Mathur ,IIM Lucknow.

Disney Marketing Excellence

Disclaimer21