my hospital advisor

Healthcare choices, reviews & more www.myhospitaladvisor.com

Agenda

Problem

Our solution

Team

Business model

Technology

Marketing & sales

Competition

Status & timeline

Summary


ProblemIndian Healthcare consumers face severe confusion & challenges to search, evaluate and choose

Healthcare providers (hospitals, clinics, doctors, diagnostics, pharmacy, insurers & blood banks) due to

inadequate info, biased extraneous environment, lack of a trusted platform & a robust marketplace


SolutionMyHospitalAdvisor (MHA) is a pioneering web-portal & mobile app-based discovery platform with

user-generated reviews (social trust) and a vibrant e-commerce marketplace

Empower Healthcare Consumers to search, read

other patient reviews & experiences and choose

the apt Healthcare Provider and the Healthcare

packages suitable for their needs.

Enable Healthcare Providers (hospitals, clinics,

doctors, diagnostics) to have structured micro-sites,

build their online reputation and reach out & engage

with their target patient community.


Founder Team

o 8+ years of experience in healthcare industry

o Part of promoter team at OrthoOne Hospital

o Responsible for Strategy, Operations & Biz Development

Prithveen E Rajan - Founder

o 14+ years of experience in IT industry

o Serial Entrepreneur with successful track record

o Founder of ANGLER Technologies & Co-Founder of Trinetra Wireless

o Responsible for Product Tech Platform & Strategy

Jayanthra Jayachandran - Co-Founder & CTO


Business Model

Discovery Platform & App with

user-generated reviews & ratings (Now)

E-Commerce Marketplace (Next)


Business ModelRevenue Streams

o Premium Subscription

o Online Advertising

o Targeted Digital Marketing

o Referral fee (appointment, medical tourism, health insurance etc)

Phase 1:

o Qualified patient leads & Data analytics

o E-Commerce Marketplace for standard healthcare packages & services

o E-Loyalty schemes and its Revenue Share

o Payment facilitation solutions

Phase 2:


Technology

o User-friendly Mobile App (Android & iOS) for

healthcare consumers

o Scalable Web Portal

o Powerful search algorithm (by specialty, region,

name)

o CMS microsites for healthcare providers

o Versatile Online Ad management engine

o Search engine friendly portal pages (listing, profile, reviews)


Marketing & Sales

o 8,500+ validated database of providers across 100+ cities in Indiao Continual data acquisition with BPO team

o Welcome Kit, Credentials Claim & Upsell to Premium

o Direct marketing for premium healthcare providers sign-up

o Participation in Conferences / Seminars o ISC Coimbatore, Arthro Preserve Chennai, THIT Bangalore.

Healthcare Providers acquisition

o Digital Marketing - SEO, Adwords, Social media footprint

o Branding and road show activity for user engagement

o Outreach Programs with Hospitals / Clinics to engage patients to write reviews & ratings

Healthcare Consumers acquisition

Few premium providers Few providers who claimed their account


CompetitionDirect competitors in India

o Practo - (booking & cloud EMR software)

o Qikwell (recently acquired by Practo)

o Mocdoc.in (hospital & clinic mgmt. software)

Associated Players & Potential Partners in India

o healthgrades.com (US)

o besthospitaladvisor.com (US)

o whatcilinc.com (International)

o zocdoc.com (US)

International Players

Features MHA indiahospitalreviewsHealthcare Consumers

1. Native Mobile Apps (Android & iOS)

2. Powerful Semantic Search algorithm (by name, specialty, layman terms, region)

3. Locate Provider by GPS location

4. Choose Provider by classification types

5. Useful healthcare articles

Healthcare Providers

1. CMS-powered microsite

2. Unlimited Images & YouTube video linking

3. Content publishing (specialization topics)

4. Engage with reviewer (build social trust)


Status & Timeline

Healthcare consumers data Upto Sept 2016 Healthcare providers data Upto Sept 2016

Visitor Traffic 51,265 No. of Free Healthcare Providers 8,760

Mobile App Downloads 1,769 No. of Cities 100+

No. of Registered Users 3,313 No. of Claims 531

No. of Reviews 4,167 No. of Premium Providers 82


Summary & Call to Action

o Founder team with both healthcare domain & technology leadership skills

o MVP in terms of platform, app for discovery platform, reviews & ratings

o Innovative promotions to acquire User reviews & App downloads

o Organic marketing executed to acquire listings, paid clients, app downloads

and users

Journey so far

o All under one-roof Healthcare discovery portal & e-commerce marketplace is missing in

India which is a huge untapped market opportunity for MHA to become ‘the

Tripadvisor / Zomato for Healthcare Industry in India’

Business opportunity