Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Ed Sheeran – The A Team

Kendell BurgessProvide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Ed Sheeran is signed to multiple companies. Atlantic Records, Asylum Records and Elektra Records. All three record companies are big companies that record various music genres with numerous artists.The album ‘+’ containing the singles The A Team and Lego House went platinum in the UK. Ed has won multiple awards and performed at multiple award shows. The song The A Team won best song both musically and lyrically. Because of how successful Ed Sheeran has been with his own music and also appearing on other major artists albums it benefitted both him and his music labels because they both get more money and help get better known. Because of this success with the songs and album people were able to notice him more as he gradually got more popular.

Record labelshttp://en.wikipedia.org/wiki/Asylum_Recordshttp://en.wikipedia.org/wiki/Atlantic_Recordshttp://en.wikipedia.org/wiki/Elektra_Records

Ed’s YouTubehttps://www.youtube.com/user/EdSheeran

Music Video Purposes Analysis

Extension of income Ed Sheeran has multiple ways of income other than his records. He has a merchandise site that has all different kinds of merch on there for people to buy. There are various sites you can buy Ed’s merch from but this is his original site where they sell official clothing that has different designs on. These types of sites benefit the artists and record company equally. One way it could benefit the artist is because if someone saw another person wearing one of these pieces of clothing they may be interested in who it might be so they could look them up on the internet and instantly can listen to their music, they could like it then mention it to others or even buy the merchandise for themselves. And obviously if Ed gets more fans and views on things it would encourage hum to make more music which in turn would benefit the record label because then they would make more money of Ed.

http://store.edsheeran.com/en/all-products.html - Ed Sheeran’s store where you can purchase different merchandise.

Music Video Purposes Analysis

Extension of outlets Ed Sheeran has multiple extensions of outlets. Most being social media because nowadays social media is a massive thing that a lot of people use. The types of social media that Ed Sheeran uses is Facebook, Twitter and YouTube, all three of these social medias are big especially to younger people/young adults who are in to Ed Sheerans type of music. On Twitter Ed has almost 14 million followers, on Facebook he has over 12 million likes , on YouTube he has over 6 million subscribers and on Instagram Ed has over 3 million followers so all sites he seems to use are big and have a lot of people around the world knowing who he is and follow what he does. I think for Ed, Twitter is his main social media page because looking through he seems to update that a lot more than Facebook. Both sites are massive and have lots of people using them so either way, a lot of people will see and follow his posts. Because you can now connect each form of social media and post on them at the same time with only one click of a button it doesn’t really matter if more people use Facebook or twitter because either way a lot of people will still see what’s being posted from twitter even if they don’t use that site. Social media benefits the band/artists a lot because they can get more feedback off their fans concerning a new album or song and it lets the fans feel closer to the artist which for some fans appreciate a lot because of how dedicated they are to those person/persons.

https://www.facebook.com/EdSheeranMusic - Ed’s Facebook page.

https://twitter.com/edsheeran - Ed’s Twitter page.

Music Video Purposes Analysis

https://www.youtube.com/user/EdSheeran - Ed’s YouTube

https://instagram.com/teddysphotos/ - Ed’s InstagramSynergy Synergy is basically a way of everyone winning. For example, Taylor Swift and Ed Sheeran have worked on multiple music tracks

Music Video Purposes Analysis

It uses multiple companies to all help each other in gaining something like money and success. So if a music artist becomes big and gains lots of success then that means everyone will be able to benefit from that.

together, not all have been released but the ones that have are very successful and they have made lots of money of them. This is an example of synergy because both Taylor Swift and Ed Sheeran are both working with completely different record labels so for them to work together on now popular songs means everyone is now successful from them working with one another.http://en.wikipedia.org/wiki/Big_Machine_Records - Taylor Swifts record company

Producers strategies The strategies of producers or record labels are to try and sell the music/artist. There are multiple ways they do this; a more common way to do this is to use sexuality amongst other things.

For example, females are usually not dressed fully to try and get the attention of many viewers, which it usually does. Sometimes if a band isn’t very attractive they could us animation and CGI for their videos.