Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Taylor swift is in the top 10 followed people on twitter. This means that whatever she posts in her twitter a massive amount of 77.4 million people will see this. This is a great way to get hype out for a new song that she or friends of her may release, as you can see she re-tweeted Calvin Harris tweet about his new song with Rihanna. This shows how twitters can be used to promote many different things.

Music Video Purposes Analysis

Extension of income Taylor swift is a very successful song writer/artist she sells millions of copies of her songs and has reached number one on the charts many times, however she always seeks to further her income. An example of this is her adverts for famous brands such as coke cola as you can see on the right. By having a huge celebrity like Taylor promoting your product is a big deal as she is a huge inspiration to many people. This means that it would cost a lot to get her to appear in an advert for a specific brand like coke.

Music Video Purposes Analysis

Extension of outlets As well as many other musicians Spotify is a great hub for people to listen to their music. It runs of a subscriber monthly pay that the listeners pay every month. However due to a dispute Taylor has decided to pull her music from the streaming service due to piracy and sharing.

Synergy Taylor swift has joined with NYC & Company to become New York’s new welcome ambassador of 2014-2015. This shows that even outside of the music industry she is till a large figure head and can be used in other means as a business entrepreneur and role model.

Music Video Purposes Analysis

Producers strategies Taylor swift first originated as a country music singer, as she began to gain more popularity her producers began to take her in a different direction and go down into pop music. This was because pop music became the most popular music genre around and had a huge huge huge target audience. This helped her career massively as she is one of the worlds well known pop music artists to date.