Ellie Goulding “Love me Like You Do” Music Video Analysis

Hollie Early

Who is the target audience for this video? What would they enjoy about it?

The target audience for this video young teenage girls from age 16 to mid 20s. This is because the style of the video is electronic pop therefore, her fan base is a little bit older and it continues to grow. Furthermore, I think the target audience of this video would enjoy the fact that they arable to relate to her music as it is linked to her own personal experiences. Ellie fan base is quite big therefore, her music also attracts some male audiences as well. Also "Love Me like You Do" spent four weeks at number one on the UK Singles Chart, and topped the charts in various countries. The video was has also received a nomination for Best Female Video at the 2015 MTV Video Music Awards. The target audience will also enjoy the link the Movie Fifty shades of Grey. Consequently, this might also attract the audience from the film overall, this suggest how vast her target audience is.

What genre does this video belong to? How do you know?The genre of this music video is

electric pop this is because it is a combination of electronic music and pop music. Also through the types of instruments that are used such a drum machine and her vocals. However, the video also has elements of pop within in it because of contrast between the dark and bright colours and lighting. It also has a sense of pop because the style of the song is upbeat.

Ellie Goulding has also created her own iconic style within her music. For example she is known for edgy style of clothing therefore, this links to her music because it stands it out.

Which category does this video belong to? Performance/ narrative/ concept

Within this music video there is a balance contrast between all three of these categories. Although, performance and narrative is developed the most, this

is because there is continuous switch between Ellie performing the song within the video. However, the narrative is also shown by showing the

meaning behind the lyrics with different elements of the film fifty shades of grey being shown. Furthermore, concept is also shown in the video because it

clearly develops a visual idea within the video.

How do the visuals and music work together? Does the video illustrate, amplify or contradict the lyrics?

The visuals and the music work together because they illustrating the what the lyrics of the song mean. Which is the fact that when your in love your blinded by everything else for example she says “my heads spinning around, I cant see clear no more”. Therefore, this is shown within in the video because it is almost a replicate of the film as there is a continues flip between the music video and the film of the dancing scenes. Hence, in the film being about finding love.

How does Ellie Goulding connect with the audience?

Furthermore, she connects with the audience through the of the variety of different camera shots. For example throughout the video there are number of close-ups on her face. Therefore, this allows her

to connect with the audience as she is looked directly into the camera, which allows the audience to feel involved within her video because of the fact that when she is performing the song it makes

them feel as if it is towards them.

How are we encouraged to look at Ellie Goulding? Are these references to looking in the video? Do you feel

the video is voyeuristic?

Ellie Goulding is represented in a way that can be viewed as positive by some. However, in the video it represents women in a voyeuristic way, this is because the video is linked to the film fifty shades of grey. Therefore, it

represents women to be viewed as sexual objects or in a negative way. For example it shows a clip of where the women from the film is tied up to the

bed and sexual scenes. As a result, some people would argue that this video shows sexually explicit scenes and is inappropriate for young

children to watch.

Are there any inter-textual references in this video to stories, films or other music videos? How might these references appeal

to different segments of the audience?

Throughout the video there are continuous references to film fifty shades of grey, this is because this song is featured within the film. Therefore, these reference might appeal to different segments of the audience because fans of the film might be attracted to watch the video although they might not necessarily be Ellie Goulding typical target audience for her music. As a result, she is opening up the market for different types of audiences to listen to her music.