ELLIE GOULDING ‘LIGHTS’ ALBUM

ADVERT ANALYSATION

BY : EVELINA VYSNIAUSKAITE

‘LIGHTS’ ELLIE GOULDING• THIS ALBUM COVER FOLLOWS MOST OF THE GENRE CONVENTIONS. FOR EXAMPLE

HAVING A CLOSE UP OF THE ARTIST ON THE ADVERT (AS WELL AS ON THE CD OR DIGIPAK). THIS MAKES THE AUDIENCE MORE AWARE OF THE MAIN ARTIST, BUT MOSTLY IT ATTRACTS THE AUDIENCE, AS THEY ARE FAMILIAR TO HOW THE ARTIST LOOKS LIKE

• HAVING SPARKLY DETAILS ON THE ADVERT PORTRAYS THE NAME OF THE ALBUM ITSELF ‘LIGHTS’ AS WELL AS MAKES IT LOOK ‘EXPENSIVE’ DUE TO THE USE OF GOLDEN SHADES, IT ALSO TIES IN WELL WITH THE GOLDEN DOTS BEHIND HER

• THE NAME OF THE MAIN ARTIST ARE NOTICEABLE AS SOON AS AUDIENCE LOOKS AT THE ADVERT. MOREOVER THE FONT IS ALSO USED TO EMPHASISE THE ICONOGRAPHY (ELLIE GOULDING ALWAYS USES SIMILAR OR THE SAME FONT)

• AT THE BOTTOM IT HAS SOME REVIEWS FROM THE WELL KNOWN MAGAZINES THAT AUDIENCE IS VERY LIKELY TO READ, THEREFORE HAVING IT ON THE ADVERT MAKES AUDIENCE THINK ‘THEY LIKED IT, I SHOULD LIKE IT, BECAUSE I USUALLY LIKE THE CONTENT OF THE ACTUAL MAGAZINE’

• HER FACE IS DEFINITELY CLEARED AND TOUCHED UP ON PHOTOSHOP IN ORDER TO MAKE HER LOOK PERFECT – THIS WILL SELL THE ACTUAL ALBUM BETTER