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Music video analysis

Guy Pollard

Too close by Alex Claire is a dubstep; alternative rock; soul style song. The video is split between a performance and a action sequence. The action sequence consists of two characters having a heated duel. Aside from the action sequence there is no clear narrative. During the song it jumps between soul and electronic; when the soul is on it is more about the performance of Alex Claire, but when the electronic chorus comes the editing picks up and focuses more on the action.

Video concept

Camera and editing There has been a lot of work

been done to make sure that the action video is entertaining. In the editing they have chosen slow motion sequence to show the majesty of the fight so that the audience can appreciate it. to add effect to the lyrics and they have close ups of the artists to show the passion that he is putting into the music. A lot of the fight sequence is fought in a darkly lit room. This is to show the imminent danger that they are in. it is a sign of them blocking out their emotions so that they can beat their opponent. They is fast pace editing which contrast with the music and the action.

They add significates to one fighter who has red rope draping down his back. Since the other character is wearing completely black the audience will bonding with the character who has a little bit of a personality which the red rope symbolises. They have the artist dressed in a light colour so that he is symbolised as the most important person in the music video; almost like he is controlling the situation. He is talking about a relationship which isn't working out because getting too close to them and a fight breaks out between them in the broken environment.

Mise-en-scene and representation of the character/artist