Mundu.comBenchmarked by Kyle D’lyma

Content Delivery Platform

Mundu TV• Runs off the shelf• Simple to use• Free trial allows user to

explore and get an opportunity to appreciate (value) the service

• Subscriptions very well priced

• As good as real time

Mundu Radio• Most of the channels are

geared towards Latin/Portuguese speaking audience (bad appstore description )

• Lack of features + bugs encountered amplified negative experience since it is a paid app

• User feels cheated

by Kyle D'lyma

Competitors

• Thousands of Radio Apps• Soundhound• Shazam• Grooveshark• Internet Radio Apps (TuneIn Radio)• Shoutcast• Pandora• Bigflick like services

by Kyle D'lyma

Feature Recommendations

by Kyle D'lyma

Necessary Service Requirements

• Partner with more channels & stations• Increase Quality of Service e.g. video in HD

by Kyle D'lyma

Feature Recommendations

• Allow customers to engage with the app• Allow customer to engage with each other• Introduce dependency between apps – Connect the apps with “Like” or “5 start rating” button

• User generated ratings• Connect song with movie soundtrack (radio to tv & vice verse )• Recommend popular movies amongst users• Introduce ability to broadcast personal stations with shoutcast +

alerts on FB/twitter/email/IM contacts• Display artist & album

• Integrate itunes purchases

by Kyle D'lyma

More Features

Mundu TV• Purchase straight off the

app• Feature to search movie

purchases

Mundu Radio• Scroll• Better categorization

(e.g. Billboard Top 100, Mtv Top 40 Hindi songs)

• Ability to record music • Display lyrics

by Kyle D'lyma

Summary

• Stand out – interconnecting the apps• Bring in more users to TV and Radio – Broadening channel base – Better quality (HD)

• Cross sell with the dependency features

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Communication & Collaboration

Mundu SMS• Very competitively priced • Easy to use

– Used 160by2, way2sms, etc services as part of my profile and hated it

Mundu IM• Only 3 chat servers

integrated• Does not include available

technology• Too simplistic

by Kyle D'lyma

Competition:

• Device's native apps • Fring, IM+ and other chat clients• HeyWire, imo.im, TextNow (US based)• Skype

by Kyle D'lyma

Feature Recommendation

• Combine SMS/IM/SocialMedia/video calling into a single app

• Maybe even provide VOIP through a webapp• Enable file share i.e. video/pics from within

the app itself• Integrate Radio/TV– IM status• Listening to Michael Jackson on Mundu Radio• Watching Transformers on Mundu TV

by Kyle D'lyma

Summary

• Introduce a one stop shop for all the users communication requirementsi.e. the Mundu Communication Suite

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And Finally

• Why do I need different login credentials for each Mundu app? Every Mundu app should be accessible through a single account

• Provide data backup for all apps into a single account

• The ultimate feature - integrate Mundu SMS into Native SMS app?

by Kyle D'lyma

Any Questions?