QUANTITATIVE RESERACH

GROUP MEMBERS:• ARSLAN RAHMAN• RAI BILAWAL MEHMOOD• MUNAWAR ABBAS• MUNIBA TAHREEM• BUSHRA TABASSUM

CONTENTS

PROJECT TITLE

PROBLEM FORMULATION

RESEARCH OBJECTIVES

METHODOLGY

CONTRIBUTION

REFERENCES

PROJECT TITLE

IMPACT OF SOCIAL MEDIA PEER COMMUNICATION ON PURCHASE INTENTION

PROBLEM FORMULATION

To investigate the impact of social media peer communication on customer’s purchase intention

through product attitude.

OBJECTIVES OF RESEARCH

The sole Purpose of the research study is to determine purchase intentions of youth in Pakistan due to social media peer communication. Therefore, we have devised the following sub objectives:

To identify the impact of peer communication on purchase intention.

Importance of social media peer communication with regard to consumer buying behavior.

RESEARCH METHODOLGY Quantitative Study

Convenience Sampling

Data is collected by distributing questionnaires. Data will be analyzed on 5-point Likert Scale and

analysis will be done on SPSS

CONTRIBUTION

REFERENCES

Social Media Peer Communication & impacts on Purchase Intentions: A Consumer Socialization FrameworkPublished on 27 April 2012By Xia Wang, Chunling Yu & Yujie Wei

The Impact of E-Media on Customer Purchase IntentionPublished On March 2011By Mehmood Rehmani & M. Ishfaq Khan

Cultural Influence on Consumers Usage of Social Networks & its Impacts on Online Purchase IntentionsPublished on 13 April 2011 By Sanjukta Pookulangara & Kristian Koesler