mÜller social media case study by young digitals - arabnet beirut
DESCRIPTION
A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.TRANSCRIPT
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MARCO PEZZANO
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YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.
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TRAINING GRAPHICS & VIDEO
CONSULTANCY & RESEARCH
DEVELOPMENTMEDIA MANAGEMENT
COMMUNITY MANAGEMENT
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A JOURNEY THROUGH
SENSESA social media case history by Young Digitals
Müller ItalyStarring:
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THIS IS
MÜLLER
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13%-20% MARKET SHARE
THE ONLY REAL BRAND
PREMIUM PRICE POSITIONING
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youtube.com/watch?v=q1ZlZR0UNSA
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SEXY
IRONICALLURING
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...AND GOODTOO GOOD.
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OF COMMENTS ON FACEBOOKWERE LIKE...
MMM... BUONISSIMO!
98%
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HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY
LOVE, MÜLLER
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WOMEN’S WORLD
PASSIONS
LOVE
PLEASURE
SENSUALITY
SENSES
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SYNESTHESIA
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CONTAMINATIONINTEGRATION
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ImagesTrendsInspiration
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GOODREADS
ReviewsCulture
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FOURSQUARE
VenuesExperiences
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POLYVORE
OutfitsStories
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PRODUCT
ContextConsistency
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EMOTIONALPRODUCTIVENOT POLARIZING
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THE OUTCOME
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Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words.February 18 at 5:20pm - Like
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THE JOURNEY ISN’T OVER
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Young Digitals Srlvia Fornace Morandi 24 - 35133 Padova Italy
web: www.youngdigitals.com - mail: [email protected]
THANK YOU