arabnet 2010 pre-conference workshop in cairo
TRANSCRIPT
Entrepreneur, is a French
English word meaning "one who
undertakes an endeavor". Entrepreneurs
assemble resources including activity
innovations, finance and business acumen
in an effort to transform innovations into
economic goods
Innovation Resources
Finance Business
Acumen Transform it into a
business
Product Definition
Pure Electronic product
Partial
Electronic
product areas
Traditional
Product or service
Physical
product
Electronic
Product
Physical
Agent
Electronic
Agent
Virtual Player
Physical Process
Electronic Process
Virtu
al P
rod
uct
The Product (Service)
Delivery Agent
The Process
Degrees of digitization:
Virtual Process
Product Analysis
Business Process
Engineering
Process Architecture
Customized for various
Users and markets
ConsumerBusiness
PartnerEmployees
Vendor/
Supplier
Target B Target A
Workflow
Start finish
Analysis Stage &
Information
Architecture
Design Criteria for an electronic interface
Navigation Easy for visitors to find their way around your application
Consistency The look & feel consistent from page to page?
Performance How long does it take for page to appear?
Appearance Is the site aesthetically pleasing?
Quality Assurance Does the site algorithm work properly?
Interactivity Does the application encourage the user to play continue?
Security Does the customer feel safe while using the application?
Privacy Is customer information protected?
Scalability Will the application increased usage will be supported by
the initial infrastructure and is it upgradeable?
Social Media
Implementations
Business Acumen-Defined
Is a concept pertaining to a person's knowledge and
ability to make profitable business decisions.
Research:
• Market Behavior
• Consumer Behavior
• Trends in that particular sector
Putting the business plan together:
• Executive Summery (wait until the end to draft it)
• Finalize table of contents
Business Plan tips
• Don‟t use business Jargon
• Don‟t be trite; keep repeating yourself
• Keep some information back so you have something to talk about when
you meet potential investors
• Preempt by incorporating all the challenges and weaknesses of your
model and tell investors your plans about tackling those challenges
• Develop an elevator pitch (two minutes or less) you never know when
you will meet the right investor and how much time you have to pitch the
idea to
• Develop a dynamic timeline and keep updating it
• Keep business plan short and sweet no one has time to read a 100
page document
Financials
• Financial Modeling www.docstoc.com (Validated assumptions)
• Financial Projections (five years)
• Breakeven point
• Burn Rate
• Evaluate your idea if possible : Discounted cash flow or benchmark (if any)
•Traction (survey target audience)
How to talk to investors
• know your numbers-trust me they will quiz you
• Don‟t take it personal they will punch wholes in your plan and
numbers “its their job”
• Success ratio is less than 1%
• Swimming with Sharks
• Manage your expectations but don‟t give the store away
Management Team
• Investors invest in people not paper or ideas
• Competency Matrix and gather your team accordingly
• Level of involvement
Advisory board
• Identify various professionals in different areas of your
business to help you while your putting the business plan
together
• Can make introductions to key individuals in your sector
• Name association gives your business plan weight
Putting it together
Financials
Management team
Investor relations
Research
Business Model Business Plan
• Executive Summery
• Background
• Market Trends
• Business Case
• Five years projections (Ac &
Cash)
• Breakeven analysis
• Timeline
• Management team
• Marketing strategy
• Product architecture