omo digital campaign by traffic - arabnet riyadh 2015
TRANSCRIPT
A Content Marketing Case Study
OMO “dirt is good” Launch in GCC
Is it really different today?
Is it something that you would use in digital world?
So what is the right content for digital marketing?
WHAT YOU
WANT TO SAY
HOW PEOPLE
FEEL
Brand Voice
What Content should you consider for your brand?
• Educate, Inform or entertain your fans and followers with tips or information that inspire them
• Keep your followers and fans updated
•Fun and emotional messages that touch people lives and entertain them
• The “How to” content that educate your fans with steps
Educate Entertain
Inspire Inform
OMO “Dirt is Good”
The (Dirt is Good) philosophy helps Mums fall in
love with the OMO brand.
Our job was to bring the Dirt is Good values to life,
showing Mums how their children can flourish through
discovery and play and inspiring them to allow their
children to explore and grow.
The challenge was to build the product and emotional
credentials by persuading local GCC Arab and Asian
mums aged 20-35 years to engage with Dirt is Good.
Inspiring Content Educational Content
Entertainment Content
1 2
3
Proud mothers talking about their stain champions
Kid’s psychologists tips & answers fans questions
OMO Song that inspire kids to be active and get dirty
Informing Content
4
Sharing invitations and success of OMO Carnivals in UAE & KSA
"Buz BestBrand Rankings (Buzz Improvers) : Consumer goods giant Unilever’s leading fabric cleaning brand climbs three places in the Improvers rankings as it embarked on its #SayYestoStains
Facebook & YouTube Success as at Feb 16th, 2015 Source: DiG-
tal Flash (Unilever Global Social News) Excerpt taken from Global Study.
Impact on OMO brand awareness and trust The DIG Campaign
affected the brand positively in UAE and KSA in these areas as detailed in the Milward Brown Brand Health Audit
Additional Results
Thank you for your time
Traffic Dubai
Mazzaya Business Avenue
Tower AA1, 22nd floor
Offices 2205, JLT
Dubai, UAE
Telephone: +97144542230
Traffic Riyadh
Grenada Business Park
Tower A4, 12th floor
East Ring Road, PO Box 241841
Riyadh 11322, Saudi Arabia
Telephone: +966115117692
Traffic Jeddah
5th Floor, Bin Sulaiman Center
Al Khaldiya District, PO Box
109723
Jeddah 21351 Saudi Arabia
Telephone: +966 12 2203020