MaltconewsMost of Maltco Lotteries shops in Malta and Gozo offer the possibility of

watching live horse races both from UK and also from Sweden. Thus giving the excitement and the chance of playing one of the most interactive games since players can make selections and live the excitement of the race.There are various forms of betting on these horse races which are among the best and most followed races in Europe. Horse racing offers bigger payouts when compared to other games. Some bet types have payouts as big as 82% of the total pool played.Maltco Lotteries Agents are regularly updated with information through the Horizon System so that they can give useful information to players asking for information about horses.U*BET Horse Racing gives every player the possibility of winning high jackpots worth millions of euro just with a minimum amount of money, starting from as little as €0.06. On several occasions, the V75 jackpot has exceeded the €10,000,000 whilst Scoop6 this year has reached a record of €18,000,000. Horse racing is a very simple game and much easier to win since the choice falls between an average of 15 Horses. Although it is a matter of luck, a favourite horse has better chances to win. Frequent races are offered, with no less than 30 races a day available for betting and transmitted live, hence instant winnings.At the moment Maltco Lotteries is finalising

the preparations to increase its portfolio by launching Phumelela Horse Racing, which incorporates some of the best races from South Africa, Kenya, Zimbabwe, Mauritius and Dubai. Such new product is in the pipeline and is scheduled to be launched later on this year.Regularly, Maltco gives training to the Agents so that they are continuously updated to attain greater success at their shops. Some of these training sessions are on a one to one basis so to make sure that all Agents are

being given all the assistance needed.We are very happy to say that more and more Agents are modernising their shops not only to include the latest products, but also to attract new players. Today many Maltco shops are well equipped with the television screens which form part of the Horizon System - the most advanced multimedia betting information system. The Horizon System is a guarantee for all the information required by horse racing enthusiasts and it helps the players to have a better chance of winning. All players also enjoy the advantage of remaining anonymous.

U*BET Horse Racing: An old tradition still very much in fashion

Issue - 03 July 2014 www.maltco.com

P2 / Swedish HR: Among the finest and most exciting in the world

P1 / U*BET Horse Racing: An old tradition still very much in fashion

P3 / British & Irish

Horse Racing: Prestigious

championships

P4 / U*BET Horse Racing:

A mix of exciting races that

appeal to everyone

10th AnniversaryMALTCO LOTTERIES LTD.

2004 - 2014

U*BET Horse Racing...excitement for everyone

Live the excitement in most of our shops

“”

Maltconews

Commentary

Maltco...a tradition still going strong

During these last ten years, Maltco Lotteries had a successful story in Malta and nowadays, directly and indirectly, we are employing more than 800 people. After the privatisation in 2004 - and currently we are celebrating our first ten years - we always looked forward to provide all players a healthy entertainment in a responsible way.This evolvement occurred thanks to a continuous vision towards the future – planning and enhancing our products, the hard work of our employees and the positive commitment of our Agents.From Lotto, Super 5 and Scratchers in 2004, today we offer the luxury choice of nine different games with multiple possibilities of play. This means that our portfolio presents a mix of traditional games with others that require skill.Maltco, which had its licence renewed two years ago for another ten years, is the only company to offer sports betting in a retail base style, with a network of 230 shops, some of which are attracting more players thanks to the upgrading and renovation of their shops. One of the main products offered by Maltco is U*BET Horse Racing. It is our intention to continue expanding and enhancing this game which is focused on a traditional sport highly followed by Maltese enthusiasts. Today, thanks to our infrastructure and the investment we did during the years, we are in a position to offer the most updated information due to the latest technology which is a vital tool for players when trying their luck.Maltco shops - some of which are state-of-the-art – are unique places where one can watch some of the best horse races worldwide, all available under one roof.

Dr Ioannis KatakisCEO - Maltco Lotteries Ltd

The experience of the most elite sulky trot races

Throughout the years Maltco Lotteries invested heavily in its

technology to be in good position to offer live horse racing from Sweden. Those who are familiar with horse racing can tell you that horse racing from Sweden is among the elite and most followed in the world. Experts agree that these races offer not only huge excitement, but are also ideal for all kinds of players, who want to try their luck no matter what is their level of proficiency.However, there is a wrong perception among non-horseracing enthusiasts that they cannot play horse racing since they are not into the subject. Tipsters and reserve lists guide the non-

horseracing enthusiasts to bet on the favourite horse. Non-horse racing enthusiasts can even let the system choose the favourite horses for them according to the amount of money they wish to play. The selection of horses is based on bets played by professional players and horse racing enthusiasts.More than 120 Maltco shops in Malta and Gozo offer the possibility of watching the races live. Thus 120 Maltco Agents are ready to share all information about the races. There are mainly two categories of bets on offer – the SINGLE BETS and the V-BETS. When a player tries his luck, with a little amount of money, one can win good prizes which amount to thousands of euro.

Swedish HR: Among the finest and most exciting in the world

Ask our Agents for more information about V BETS and SINGLE BETS when you want to try your luck following Swedish horse racing. When choosing to play V BETS, the player has to predict the winning horses in a number of races, from four races in the V4 bet to seven races in the V75 bet. Moreover, due to an innovative feature of the game called Harry Boy, an intelligent quick pick based on real-time bets being placed, playing V Bets is accessible to everyone.Then there is the possibility of choosing the SINGLE BET where a player has a choice of bets to choose from which allow him to bet on a single horse in a single race, if he so desires.

The options of V BETS and SINGLE BETS

2

The world’s best gallop and hurdle races

Maltese enthusiasts and foreigners who love horse racing and who

visit the Maltese archipelago can enjoy some of the most prestigious British and Irish horse racing championships in the world of galloping brought live to Malta by Maltco Lotteries.It is the aim of Maltco to continue to provide and offer all information required about these races through a continuously updated huge investment in the technological infrustructure. This, with the precise aim of helping all the players to increase their interest in horse racing betting which is considered to be the most famous branch in sports betting.When we speak about the British and Irish Horse Racing we are referring to the Royal

Ascot, Doncaster Cup, Aintree Grand National, the Cheltenham Festival and to the Glorious Goodwood races. With almost 90 racecourses spread throughout Great Britain and Ireland, Maltco offers a great mix of exciting races and competitive betting throughout the year, including also most Sundays and evenings. Guessing a winning horse out of a small number of horses is already not so difficult considering that no more than three to four horses are considered to be favourites.The chances of winning can be furthermore increased when instead of playing on the winning horse; the player has the option to play on whether the chosen horse shall place in the top positions.

Reactions

Players’ viewson Horse Racing Betting

Recently a number of players who visited Maltco shops to play U*BET Horse Racing were invited to share their views about the horse racing portfolio.

I am not a Horse Racing enthusiast but the daily indicative picks available on the Horizon Multi-media system help me to enjoy my afternoons with my friends whilst making a nice profit – John, 55, Fgura

I have never imagined that it is so easy to bet on Horse Racing. All you need to do is to pick your favourite horse and experience the thrill of the live game. – Nadia, 49, Zebbug

I have been following horse racing since my childhood and guessing a winning horse in a race or even more, a number of winners in a group of races is an experience like no other – Mario, 65, Qormi

Horse Racing is one of the most flexible games in the Maltco Portfolio since I can decide the amount of the stake and still have the chance to win huge jackpots. Manuel, 35, St. Paul’s Bay

I love watching the races at Maltco shops. The picture is brilliant and the race commentators make you feel that you are on track. Mauro, 28, Luqa

My favourite bet is the Win / Show. It gives me better chances to win. Samantha, 33, Mosta.

I have imported my own horses from Sweden and I believe that Swedish horse racing is the best in the world of trotting. Thanks to Maltco I have the opportunity to watch and participate in the game every day. Silvester, 25, San Gwann

When I retired in Malta I got the biggest surprise of my life knowing that even though I left England I can still try my luck to win millions with Scoop 6. Jim, 70, St. Julian’s

British & Irish HR: Prestigious championships

Maltco offers a variety of games where a player can bet. Tote Betting is one of them and those who try their luck can enjoy betting pools with pay-outs far higher than fixed odds betting.In a familiar environment that our Maltco shops offer, players can meet friends, socialise, ‘compete’ on their favourite horses to win. And all this while keeping in mind the advantages to all players – no registration is required so that full anonymity will be guaranteed, no credit card needed and players who win will be given cash payment immediately.

The Tote Betting: High betting pools with far higher payouts

3

U*BET Horse Racing: A mix of exciting races that appeal to everyone

“U*BET Horse Racing is very popular here in Malta but with

more effort from all of us, it can easily become more popular. The potential of this game is great and it offers high prizes, while full anonymity of all players is observed. Winners can claim cash payments immediately after the race.”Maltconews met Etienne Farrugia, a Maltco Agent who has an agency in San Gwann. He has been in this business for the last two years and has a modern shop with all the betting facilities requested.Etienne Farrugia is an expert in U*BET Horse Racing, since he is a jockey himself and frequently goes abroad, for example to Sweden, to participate in horse races with international renowned jockeys. Etienne Farrugia congratuled Maltco for the Horizon System that offers the latest information. He said the well equipped shops can achieve good results because they can attract more players to try their luck thanks to this ulimate infrastructure.The Maltco Agent believes that the shops should stay open till late so that the players will have the opportunity to watch the live races.He continued that horse racing is considered to be the most famous branch in sports betting, and Maltco, through its commitment, is increasing the popularity of U*BET Horse Racing betting.Etienne Farrugia said that both Agents and punters are fully guided through the website www.maltco.com. Interesting and useful information on the horses participating in a race can be obtained from the internet when surfing through the Swedish Horse Racing (ATG) or British and Irish Horse Racing (GBI) sections available on the Maltco website.Race results are available after each race together with the results archive. Full

racecards, horses’ forms and expert tips are also available for all games.Although printed programmes for Swedish horse racing are available inside shops, British, Irish and Swedish racecards /programmes are also available through the company’s website in a downloadable format.

Etienne Farrugia, who has the full backing of his wife, who supports him in his business, thanked Maltco for the continuous support to the Agents and the encouragement to invest in their shop to offer the full portfolio in a social environment. All Maltco Agents should believe in U*BET Horse Racing and try their utmost to push this game since with a small amount of money, a player can win thousands or even millions of euro when participating in multileg races.

U*BET HR has great potential for the local

market

“”

Etienne Farrugia behind the desk at his well equipped agency in San Gwann

His views...A positive experience...

About U*BET Horse Racing...

A glance to the future...

During these two years as a Maltco Agent in San Gwann, Etienne Farrugia made lots of new friends who frequently visit his shop, not only to try their luck, but also to watch lives races in a healthy, social and relaxing enviroment.

U*BET Horse Racing gave Etienne Farrugia the opportunity to share his expertise in this field among the punters who consider him as a point of referance. It gives him great satisfaction when his players give him positive feedback about his tips.

Etienne Farrugia’s vision for the upcoming future is to establish his shop as one of the leading Maltco points of sale dedicated to Horse Racing.

www.maltco.com Helpline: 2388 3333

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