How to hack a community site that gets thousands of

visits and converts like crazy

Laura Forrestlforrest@mozilla.com

Goals

1. Teach you one thing (at least) you can apply to your website

2. Increase your traffic

How to hack a community site that gets thousands of

visits and converts like crazy

Know what your visitors want

Action: Signup with a free survey tool and post a survey link on your most trafficked page

ff

Have a clear call-to-action

Action: Scan your main landing page for a clear call-to-action

ff

You don’t need to be perfect

Minimum Viable Website

Cuteness

Cuteness

Action: Take that next step – open the Twitter/Facebook/Google + Accoun, blog, site, etc.!

ff

Leverage the tools we already have

Brand Toolkit

•Templates•Graphics

•Character request•Copy Samples

•More

Action: Start using the toolkit located here: mozilla.org/firefox/brand – Download from the graphic library

here: mozilla.org/firefox/brand/downloadsff

Action: Sean Martell – 16:30 – This Room

“Intro to the brand toolkit”

Then What? How to attract qualified visitors.

Action: Make sure your site is listed mozilla.org/communityff

Action: Syndicate your blog posts through Planetff

Planet.mozilla.org

Action: Sign up for more information about launching localized community snippets in your locale. Signup here:

https://etherpad.mozilla.org/CommunitySiteAmbassadorsff

About:Home Snippets

Action: Get emailed more information customizing your locales First Run page. Signup here:

https://etherpad.mozilla.org/CommunitySiteAmbassadorsff

First Run Page

In Conclusion…

①Figure out what your visitors want

②Have a clear call-to-action

③Focus on value over perfection

④Leverage the existing brand assets

①Work to connect your site to the rest of the Mozilla Web Universe

First:

Second:

= A community site that gets thousands of visitors and converts like crazy

Thank you!

Q&A