how to reach high conversion rates with quality traffic? by laurens van der laan at conversion day...
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How to reach high conversion rates with quality traffic?
Who am I?
Laurens van der LaanHead of Sales Belgium
Laurens84#ConversionD
ay
Taking you through theCustomer Journey
Conversion Challenges Faced Online
50% 80% 50% 50% = 2,5% Conversion Rate
Conversion Challenges Faced Online
50% 80% 50% 50% = 2,5%
1000
500 100 50 = 25 Visitors
Conversion Rate
Conversions
Conversion Challenges Faced Online
Scale of the Issue
ABANDONMENT RATE:
78%
Tactics used to overcome
online challenges
Analyze and improve your customer journey
Keep visitors on your site with remarketing
Remarket your lost visitor when they have left your site
Retarget your lost visitor and Prospect for new traffic
Optimize your customer journey
Clear navigation
Experiment
Clear check-out
Clear costs
More payment options
Save wish lists
Bounce exit
Why do people Bounce?
How to reduce yourbounce rate
Business credit cards
Engage with onsite remarketing
Offer to sendyour customers
their basket
Convert abandoned
transactions withtargeted email
Tailor to your visitor
Product feed
Promotional offer
Multi-lingual & globally compliant
A/B testing
Not just an(other) email
Display Advertising >
Search
Display Advertising
Prospecting for quality & relevant
traffic
Prospecting for quality traffic
Types of targeting
Premium sites Context People
Premium Sites
Prospecting for quality & relevant
traffic
26 Categories: ….
Computers & Electronics
300 Sub-categories:
Audio Players & SystemsCameras and Camcorders
…
Prospecting for quality & relevant
traffic
Context
Context
Prospecting for quality & relevant
traffic
Semantic:
Use key words which your brand can
relate to.
CONTEXT CAN BE IMPORTANT…
… and keep yourBrand Safe!
People
Sell to people who match your buyers profile.
Prospecting for quality & relevant
traffic
Retargeting
Re-engage with personalized and dynamic ads
Creative freedom
Separate strategies for different moments on the site
Upsell & cross sell
Cross device/platform capabilitiesRetargeting yourrelevant traffic
Analyze your customer journey
Optimize your customer journey
Remarket onsite
Remarketing email
Start with display advertising
Take aways(Really, they are free!)
