how to reach high conversion rates with quality traffic? conversion day - laurens van der laan
TRANSCRIPT
How to reach
high conversion rates
with quality traffic?
Who am I?
Laurens van der Laan
Head of Sales Belgium
Laurens84
#ConversionDay
Taking you through the
Customer Journey
Conversion Challenges
Faced Online
50% 80% 50% 50% = 2,5% Conversion Rate
Conversion Challenges
Faced Online
50% 80% 50% 50% = 2,5%
1000 500 100 50 = 25 Visitors
Conversion Rate
Conversions
Conversion Challenges
Faced Online
Scale of the Issue
ABANDONMENT RATE:
78%
Link to video: https://www.youtube.com/watch?v=3Sk7cOqB9Dk
Tactics used to overcome
online challenges
Analyze and improve your customer journey
Keep visitors on your site with remarketing
Remarket your lost visitor when they have left your site
Retarget your lost visitor and Prospect for new traffic
Optimize your
customer journey
Clear navigation
Experiment
Clear check-out
Clear costs
More payment options
Save wish lists
Bounce
exit
Why do
people
Bounce?
How to
reduce your
bounce rate
Engage with
onsite remarketing
Offer to send
your customers
their basket
Convert abandoned
transactions with
targeted email
Tailor to your visitor
Product feed
Promotional offer
Multi-lingual & globally compliant
A/B testing
Not just
an(other) email
Display Advertising >
Search
Display
Advertising
Prospecting for
quality & relevant
traffic
Prospecting for
quality traffic
Types of targeting
Premium sites Context People
Premium Sites
Prospecting for
quality & relevant
traffic
26 Categories:
….
Computers & Electronics
300 Sub-categories:
Audio Players & Systems
Cameras and Camcorders
…
Prospecting for
quality & relevant
traffic
Context
Context
Prospecting for
quality & relevant
traffic
Semantic:
Use key words which
your brand can
relate to.
CONTEXT CAN BE IMPORTANT…
… and keep your
Brand Safe!
People
Sell to people who match your buyers profile.
Prospecting for
quality & relevant
traffic
Retargeting
Re-engage with personalized and dynamic ads
Creative freedom
Separate strategies for different moments on the site
Upsell & cross sell
Cross device/platform capabilitiesRetargeting your
relevant traffic
Analyze your customer journey
Optimize your customer journey
Remarket onsite
Remarketing email
Start with display advertising
Take aways(Really, they are free!)
Questions?
Laurens van der Laan
Laurens84
www.veinteractive.com