moving from mission-based to revenue-generating social networks
Post on 19-Oct-2014
553 views
DESCRIPTION
Given at the Association of Fundraising Professional's 2011 Annual Meeting in Chicago, IL on March 22, 2011.TRANSCRIPT
![Page 1: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/1.jpg)
Moving from Mission-Based to Revenue Generating Social Networks
Suzanne CarawanVice President, Association/Nonprofit Practice
etoucheswww.etouches.com
![Page 2: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/2.jpg)
#1: Funded Programs
National Council on Aging
![Page 3: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/3.jpg)
![Page 4: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/4.jpg)
NCOA Communities
![Page 5: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/5.jpg)
![Page 6: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/6.jpg)
#2: Fee-Based Programs
American Lung Association
![Page 7: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/7.jpg)
![Page 8: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/8.jpg)
![Page 9: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/9.jpg)
![Page 10: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/10.jpg)
#3: Partnerships
Save Japan Dolphins/ The Cove Movie
![Page 11: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/11.jpg)
![Page 12: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/12.jpg)
![Page 13: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/13.jpg)
![Page 14: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/14.jpg)
![Page 15: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/15.jpg)
![Page 16: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/16.jpg)
#4: Advertisement
![Page 17: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/17.jpg)
![Page 18: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/18.jpg)
![Page 19: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/19.jpg)
#5: Events
![Page 20: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/20.jpg)
![Page 21: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/21.jpg)
![Page 22: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/22.jpg)
![Page 23: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/23.jpg)
![Page 24: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/24.jpg)
![Page 25: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/25.jpg)
Areas for Strategic Discussion
Questions for Your Organization
![Page 26: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/26.jpg)
Do We Have the Right Mindset?
![Page 27: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/27.jpg)
Partnerships
![Page 28: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/28.jpg)
What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users • Dialogue/Activity• Sponsorship/Donations ($)
![Page 29: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/29.jpg)
What’s the Goal? What’s the Path?
• Social networking itself is not the goal• Money itself is not the goal
• Do we have a strategic plan? • Do we have a tactical plan?• Do we have a project manager?
![Page 30: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/30.jpg)
What Will We Consider Success?
![Page 31: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/31.jpg)
![Page 32: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/32.jpg)
• Metrics: – Page Views– Email– Followers – Retweets– # Blogs– # Discussions– # Signatures– ROI on hours/results
Create your own engagement score that you are disciplined in using!
![Page 33: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/33.jpg)
Are We Ready for Results?
![Page 34: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/34.jpg)
Do We Have Sustainable Growth?
![Page 35: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/35.jpg)
• More Resources:
www.fundraisingeventseries.org
![Page 36: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/36.jpg)
-”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5th
www.etouches.com/socialsponsor
-Resources page for recorded webinars and papers
![Page 37: Moving from Mission-Based to Revenue-Generating Social Networks](https://reader038.vdocuments.us/reader038/viewer/2022102921/5444b341b1af9f600a8b4a2d/html5/thumbnails/37.jpg)
Suzanne CarawanetouchesVice President, Nonprofit [email protected], Fb, Twitter: suzannecarawan