etouches presents moving from mission-based to revenue-generating social networks
Post on 19-Oct-2014
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Moving from Mission-Based to Revenue Generating Social Networks
Suzanne CarawanVice President, etouches
www.etouches.com
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What We’ll Cover
• Today’s Social Networks: In Transition• 5 Ways to Move to Revenue-Driven• Areas for Strategic Discussion
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#1: Funded Programs
National Council on Aging
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NCOA Communities
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#2: Fee-Based Programs
American Lung Association
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#3: Partnerships
Save Japan Dolphins/ The Cove Movie
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#4: Advertisement
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#5: Events
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Areas for Strategic Discussion
Questions for Your Organization
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Do We Have the Right Mindset?
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Partnerships
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What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users • Dialogue/Activity• Sponsorship/Donations ($)
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What’s the Goal? What’s the Path?
• Social networking itself is not the goal• Money itself is not the goal
•Do we have a strategic plan? •Do we have a tactical plan?•Do we have a project manager?
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What Will We Consider Success?
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What Will We Consider Success?
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• Metrics: – Page Views– Email– Followers – Retweets– # Blogs– # Discussions– # Signatures– ROI on hours/results
Create your own engagement score that you are disciplined in using!
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Are We Ready for Results?
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Do We Have Sustainable Growth?
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Break-to-Build Series
Webinars: • Facebooking Your Event• Event Marketing Plans with Social• Social Sponsorships: Rethinking Sponsorships
in the Age of Social Media
What Else? Tell us what to break down and rebuild!
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• More Resources:
www.fundraisingeventseries.org
Great Additional Resources!
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Suzanne [email protected], Fb, Twitter: suzannecarawanLi, Fb, Twitter: etouches