generating revenue through advanced site search and navigation
DESCRIPTION
Drive eCommerce results like you’ve never seen before with advance search and navigation capabilities. In this webinar, Zeon Solutions, a Magento Gold Solution Partner, demonstrates the many ways that advanced site search can work to improve navigation and in-turn deliver greater ROI for your Magento eCommerce website. Zeon Solutions has teamed up with search and business intelligence leader, Endeca, to provide small to mid-size Magento retailers a SaaS version of the Endeca InFront™ platform that so many of the world’s biggest brands uTRANSCRIPT
© ZEON SOLUTIONS INC.
Generating Revenue Through Advanced Site Search and Navigation FEBRUARY 29, 2012
IntroductionsZeon Solutions
Jenny Hagemann, Business Development Manager
414-847-1145
Milwaukee HQ
Seattle Regional
AgendaEndeca Background & Why Endeca Enzo?Customers & Case StudiesEndeca Enzo Capabilities & Use Cases
o Searcho Searchandisingo Navigation
Search and the eCommerce LifecycleZeon’s Endeca Enzo OfferingMagento Plug-In for EnzoQ & A
Endeca Background
Founded 1999
Headquartered in Cambridge (MA)
No. 1 Commerce Search Provider In The World
$100M+ as single entity and recently aquired by Oracle
Powers 70%+ top 500 retailers
Average annual growth rate last five years > 60%
Endeca converts browsers into buyers
Endeca CustomersEndeca powers top B2C retailers
Endeca Customers• Endeca powers top B2B retailers
Endeca | Boosts All Key Retail MetricsSEO
20-50% more visitors from Google & higher target keyword rankings
Time-to-Market Weeks shaved off launching campaigns and site changes
IT Management Costs
Lower hardware requirements & IT focus on more strategic projects
Bounce Rates10-50% more visitors stay once they arrive
Conversion Rates20-100% more browsers become customers
Order Value10-60% higher average order value
Endeca Enzo
Based on Zeon‘s 8+ years of executive level experience with the
product
SaaS version of the SAME Endeca InFront technology suite, but for
the SMB market
Allows Magento customers to have a partner with SEARCH and
eCOMMERCE domain knowledge under one umbrella
Endeca Enzo Key Components
Customers can more easily find the best product, making them more likely to complete a purchase
Key Components Ctd.
Extending Endeca’s world-class search and merchandizing “searchandizing” platform
Integrating enterprise search with Magento for a total eCommerce
solution
Compliments Client IT & Marketing Goals
Through an affordable, SaaS model for SMB market
In as little as 2 business days for search (via Zeon extension)
Conversion Rates, Speed of Development, Order Size, Data-Driven Result
Ecommerce Customer Life-Cycle
Page 11
4Key Components44Optimize
11
Attract
22 Engage
33
Convert
Attract| Publish & Optimize More Pages
Increases page rankings
Indexes more pages
Optimizes paid search terms
Adapts as data changes
SEO Module
http://site.com/cameras/accessories/lens/sony/instock
http://site.com/cameras/accerssories/lens/sony/clearance
http://site.com/cameras/binoculars
http://site.com/digitalcameras/compact/canon
http://site.com/computers/laptops/dualcore/windowsvista
…
URLs optimized for natural search rankings
Sitemap based on all possible valid combinations
Endeca Search Informative content &
reviews Data-driven spell
correction More relevance
strategies Innovative search-ahead
Engage | Robust Search
Engage | Next Level of Guided Navigation
User Profiles
User-defined tags
Inventory
Taxonomy & Product Attributes
Taxonomy & Product Attributes
User-defined tags User profiles Online & In-store Inventory
Endeca Guided Navigation
Convert | Relevant Promotions Everywhere
Sales dataSite analyticsInventoryCustomer data
ReviewsUser ratings
Buying GuidesArticles & FAQs
In-context promotions anywhere on the site
Integrate promotions with eCommerce system (Magento)
Based on any data
Dynamic Merchandising
Endeca Enzo Capabilities - SearchPowerful commerce search
Relevance Ranking Spelling Correction Auto Suggestion Keyword Re-direct Rule based Re-directs Multi-Search Interface Support Multiple Sites & Multichannel Type-ahead
Endeca Capabilities - SearchandizingTargeted customer experiencePowerful Searchandising
Targeted search results Targeted search results behavior Targeted promotions Targeted content (Spot lighting, etc.)
Centralized Merchandising Page builder (templates & cartridges)
SEO adds icing to the cake Friendly URLs Sitemap Generator
Endeca Enzo Capabilities - Navigation
Deliver same results for consistent: Site Navigation Search Navigation Merchandizing
Endeca Enzo ExtensionKey Features• Turn On Endeca For Site Search instead of Default Magento
For Site Search
• Enter All Required Endeca Enzo Configuration Via Admin– Endeca Enzo Host & Port Information
– Endeca Data Extract Setup
– Endeca Data Extract Schedule Setup
– Endeca Data Indexing Schedule Setup
Goal is to allow users to setup Endeca within 2 business days
Q & A• Zeon Solutions• Jenny Hagemann, Business Development Manager• [email protected]
• 414-847-1145