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    Motivation

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    Motivation

    It is the process that account for an

    individuals intensity, direction, persistence

    of effort towards attaining a goal.

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    Prentice Hall, 2001 Chapter 6 3

    What Is Motivation?

    Direction

    PersistenceIntensity

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    How hard a

    person tries

    Intensity

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    Efforts that is directed towards, and consistent with,

    the organizations goals is the kind of effort that we

    should be seeking.

    Direction

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    How long a person

    can maintain effort

    Persistence

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    Prentice Hall, 2001 Chapter 6 7

    Direction

    PersistenceIntensity

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    Theories of Motivation

    Needs theories

    Maslows hierarchy

    of needs Herzbergs two

    factor theory

    Process theories

    Expectancy Theory

    Goal Setting Theory

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    Prentice Hall, 2001 Chapter 6 10

    MaslowsMaslows

    HierarchyHierarchy

    of Needsof Needs Self

    Esteem

    Social

    Safety

    Physiological

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    Physiological : Includes hunger, thirst, shelter.

    Safety : Includes security and protection from physical andemotional harm.

    Social : Includes affection, belongings, acceptance, andfriendship.

    Esteem : Includes internal esteem factors such as selfrespect, autonomy, and achievement; and external esteemfactors such as status, recognition, and attention.

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    Self actualization : The drive to become

    what one is capable of becoming; includes

    growth, achieving ones potential and selffulfillement.

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    Theory X and Theory Y

    Theory X :-

    Employees inherently dislike work and wheneverpossible, will attempt to avoid it.

    Since they dislike work, they must be controlled orthreatened with punishment to achieve goals.

    Employees will avoid responsibilities and seekformal direction whenever possible.

    Most workers place security above all other factorsassociated with work and will display littleambition.

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    Theory Y:-

    Employees can view work as being as natural as rest orplay.

    People will exercise self direction and self control if theyare committed to the objectives.

    The average person can learn to accept, even seek,responsibility.

    The ability to make innovative decisions is widely dispersedthroughout the population and is not necessarily the sole

    province those in management positions.

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    Contrasting Views of Satisfaction

    and Dissatisfaction

    Satisfaction Dissatisfaction

    Traditional view

    Satisfaction No satisfaction

    Herzberg's view

    No dissatisfaction Dissatisfaction

    Hygiene Factors

    Motivators

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    Dissatisfaction

    and

    demotivation

    Not dissatisfied

    but

    not motivated

    Positive

    satisfaction

    and motivation

    Hygiene Factors

    Company policies

    Quality of supervision

    Relations with others

    Personal life

    Rate of pay

    Job security

    Working conditions

    Motivational Factors

    Achievement

    Career advancement

    Personal growth

    Job interest

    Recognition

    Responsibility

    Herzbergs Two-Factor Theory